“This platform elevates fluidOps from an application-aware infrastructure

manager (although it's certainly that) to a true cloud-enablement player”

“Another DevOps target is fluidOps, which is taking its IaaS enablement play beyond

SAP applications and users to provide agile, automated applications and cloud

infrastructure for more users”

“The Company is exploiting a niche in the marketplace where there is

currently no other direct competition”

Strategic Importance of Semantic Technologies as a Key Differentiator for

IT as a Service

Cloud Definition

Private Cloud

Infrastructure as a Service

Platform as a Service

Desktop as a Service

Cloud describes the concept of dynamically

adapting to needs

IT is blurred and not transparent from a user

perspective – Like a “Cloud”

Cloud describes the concept to IT

infrastructure abstraction

Storage as a Service

Landscape as a Service

Data as a Service

Request as a Service

Software as a Service

Cloud – A New Era for the Business

Server Farm

Tranditional Adaptive Computing Virtualization Virtual Landscape Private Cloud Cloud Computing Management Computing

2002 2014

Goal: IT as a Service Low cost High performance High flexibility

Un

ix /

Lin

ux

/ W

ind

ow

s

Over commitment Hardware

n Systems / Instances per Platform

Blade Technology Storage Technology

Complex Limited

Virtual Machine Hypervisor

Flexible Usage Volume / Perfor-

mance limited High manual Effort

Application Mgt. Automation

Automated and dynamic Software as a Service Platform as a Service Infrastructure as a Service

Landscape as a Service

Intra Company Service Portal Billing Monitoring

Cloud Hybrid of

Private & Public Service

Provider & In-house

eCloudManager Positioning

IT Management Today

BEFORE: Administrative Silos

Sto

rage

Ad

min

istr

ato

r

Ne

two

rk A

dm

inis

trat

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Serv

er

Ad

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istr

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plic

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n A

dm

inis

trat

or

Bu

sin

ess

IT Management with fluidOps

IT

Har

dw

are

Exp

ert

s A

pp

licat

ion

Ad

min

istr

ato

rs

NOW: Cloud Practice

Bu

sin

ess

Sto

rage

A

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inis

trat

or

Ne

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rk

Ad

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A

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n

Ad

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Enterprise Clouds Vision => eClouds

All resources of an adaptive, cloud-enabled IT environment can be set up, monitored, and maintained from a single, unified, and intuitive management console:

Internal and external IT resources accessible across stack without vendor lock-in

High degree of automation and IT provisioning at click of button on the level of enterprise landscapes

Internal portal of private/public IT services with e.g. pay-as-you-go cost models

eCloudManagerTM Product Suite

Semantic Cloud Computing for the Enterprise

Behind the Scenes ...

Semantic Technologies

Data from different providers (adapters) Different semantics (LUN, Datastore, Volume, Filesystem, Disk) Different primary keys (serial Number, WWN, moref) Incomplete Information (several providers needed to fill the object) Timing (order of data collection runs)

Solution S.P.O. Tuples (incl. User, Time, Origin)

Examples TestQA is of type Virtual Machine

TestQA has CPU Usage 65% TestQA is managed by Peter

Peter is of type Person

Peter has responsibility Storage Admin

Predicate Subject Object

Informationsdatenbank auf Basis von SPOs

Predicate

Subject Object

Predicate

Object

Predicate

Object

Predicate

Object

Predicate

Object

Object

Object

Subject Predicate

Object

Predicate

Object

Subject Predicate

Object

Examples

• TestQA is of type Virtual Machine

• TestQA has CPU Usage 65%

• TestQA is managed by Peter

• Peter is of type Person

• Peter has responsibility Storage Admin

Information from Different Sources is Automatically Linked Together

Pre

dica

te

Subjec

t Object

Pre

dica

te

Object

Pre

dica

te

Pre

dicate

Object

Pre

dicate

Object

Object

Object

Subjec

t

Predica

te

Pre

dicate

Object

Subjec

t

Pre

dicate

Object

Subjec

t

Pre

dica

te

Object

Pre

dica

te

Pre

dicate

Object

Pre

dicate

Object

Object

Object

Subjec

t

Pre

dicate

Object

fluidOps Solution An example how to combine out of the box

Infrastructure-, Application- & IT-Service Management - Awareness

eCloudManager Platform

For Infrastructure Administrators

For Infrastructure and Application Administrators

Self Service access to IT as a Service

For Business and all IT roles and overlays

SOA Integration to other tools

Storage Application Hypervisor Compute Hardware

Network Public Cloud Resources

Business Resources

Provider Provider Provider Provider Provider Provider Provider

In-Memory DB

Rule Engine

Workflows

...

Unified API

eCloudManager Platform – Interconnects Protocols and APIs for the eCloudManager Providers (list not complete)

vCloud Director

HTTPS

*

HTTPS HTTPS HTTPS

HTTPS

HT

TPS

HT

TPS

HTTPS, CLI, DHSM HTTPS HTTPS, SMI-S HTTPS, SMI-S,

CLI, DHSM HTTPS, SMI-S H

TTP

S, R

MI,

R

FC, W

MI,

CLI

H

TTP

S, R

MI,

R

FC

Rest, XML API Rest, HTTP, ZAPI

Rest PowerShell, WMI, CLI

Rest, EC2Client

SMI-S

SOAP, SDK

Rest SMI-S, Rest, SSH, XML, CLI, DHSM

SMI-S Rest RMI, CLI, SMI-S Rest, SSH, XML, CLI, DHSM

SOAP, WMI, REST, CLI

RMI, RFC, Jco, JMX, DBMCLI

CLI

SOAP

SAP ACC* SAP LVM

EMC RUN EMC ADM/2*

Blade as a Service*

Cisco UCS HP C7000

NetApp FAS

Cluster

Microsoft Hyper-V*

Public Clouds* Microsoft Azure

Amazon EC2 EMC Atmos

VMware vSphere

Storage Systems*

HDS IBM HP

SMI-

S

EMC VPLEX

EMC VNX / VNXe

EMC VSPEX

EMC CLARiiON

EMC Symmetrix

VMAX/VMAXe

EMC Atmos

EMC Celerra

Exchange, Oracle,

legacy Apps*

SAP (SAP NW ABAP +

Java, Sybase Mobile, etc.)

* Beta All Vblock Types of VCE Coalition

HTTPS

Rest

OpenStack*

HTTPS

SSH

LibVirt* KVM* Xen

Unified Management of the Entire IT Stack True IT as a Service

Manage Enterprise Application Landscapes As A Single Entity

Virtual Landscape Concept A Virtual Landscape (VL) is an isolated, logical grouping of several VMs containing

connected applications which communicate with each other

The Virtual Landscape Manager (VLM) is an appliance that comes as part of the eCloudManager Enterprise Edition, and represents the central component of a Virtual Landscape and manages the network and application layer

eCloudManager Virtual Landscape Management Benefits: Zero configuration VLM with intelligent

DHCP and DNS without the need for MAC address-based DHCP reservations

Existing network setups can be cloned and encapsulated

Virtualized file and printer shares

Cross-landscape connects

SAP ACC integration

Flexible access to VL: RDP, VNC, VPN, Reverse Proxy, SAP Router, etc.

Charge back possibilities (selection) Fully customizable cost formula with huge set of parameters from Infrastructure or Application:

CPU and memory reservation and consumption

Storage utilization and allocation (thin / thick)

Guarantee of SLAs (availability, performance, …)

Storage type

• NAS, SAN

• RDM (Raw Device Mapped LUNs), VMFS, NFS

• RAID Level

• SATA, FC, EFD

• iSCSI (1GB, 10GB), FC

actual usage vs. allocated space

amount of data written, read or deleted

bandwidth usage

other datacenter-relevant items, like compute resource usage, application performance,

Location (Public cloud, private cloud, partner cloud)

Uptime of VM, suspend time of VM, uptime of application

Average response time of application

Logon time of users to the application

Additional services (installation, consulting, data import, backup, data shares)

Usage tracking on each level and entity (storage, traffic, compute, contract agreements, SLAs, …)

Cost calculation can be configured on each level (distributors, resellers and customers) and for every individual

Costs can be aggregated for groups or individuals

…

Hybrid Cloud Management

eCloudManager: Assess:

Ideal for Outsourcing / Data Center Due Diligence

Integrate: Link IT to business data

Analyze: On demand dashboards

Control: Make cost of IT transparent

Optimize: Brokerage between private and public resources

Upsell: On premise interface to public cloud services

fluidOps Solutions Semantic Master Data Management as base for a

transparant data center

Semantic Master Data Management

In many enterprises, data is scattered across different silos.

Our Semantic Master Data Management Platform brings together:

various data formats

various mechanisms for accessing different data types which requires a large set of APIs

data from various domains

data sources which are partly overlapping, partly complementary

redundant data items

different IDs for the same resource which are used across different data formats

Semantic Master Data Management

Phase 1 – Integration: Data integration in a central

repository via data providers

Lift existing data sources to RDF

RDF data integration into a central repository

Data alignment using a global ontology

Phase 2 – Logical Mapping: Bring together entities from

different sources

Generate a logical view and map data items

Identify and align equal data across different data sources

A logical mapping layer derives IDs spanning different data sources

Benefits of the Semantic Master Data Management in the Data Center Domain

Seamless integration creates transparency

Improve data quality

Reuse data

Discover redundancies and inconsistencies

Ad hoc analysis

Reduce time and effort for search, query and report generation

Use Cases

Game Changers*

What if you could provision a complete, integrated enterprise application landscape in 10 minutes?

What if that landscape were easily consumed in a self-service portal by your private or public cloud customers? Compare … 4-6 weeks average to provision enterprise systems at SAP customer sites

1 week to resurrect a (successful) test landscape

Gartner: 66% of IT spend on configuring & running system landscapes, not in supporting business innovation or transforming the company

* Gartner asked: “Who is the next game changer?” and fluid Operations made the list for ‘SAP Ecosystem in 2010’

Customer Case Study

Challenge: Needed a solution which would enable them to address the challenges

of managing various resource silos in their data centers

Replicating customer environments consisting of multi‐tiered multisystem SAP enterprise application landscapes in a rapid and automated manner

Why fluidOps: eCloudManager drives stack virtualization and delivers a one‐console

solution for private and public cloud management and monitoring, enabling simplified administration and increased IT efficiency

Out-of-the-box Landscape as a Service solution integrates with enterprise storage, hypervisors and enterprise application resources, and provides a unified view over data centers

Results: fluidOps platform allowed the SAP CoE to deal with today’s cloud

infrastructure challenges by integrating all silos in the SAP data center

eCloudManager has been in productive use at the SAP CoE in Germany and the USA since 2008

Managing thousands of compute cores and Petabytes of enterprise storage from a single platform

“The eCloudManager full stack

monitoring and management feature

allowed us to detect infrastructure

failures affecting the applications, or

errors at the application level, before they

were discovered by the customer and

before they could cause application or

service downtime”

- Ralf Lindenlaub

Senior Director, Infrastructure &

Technology

SAP CoE / Value Prototyping

SAP Center of Excellence / Value Prototyping – eCloudManager Customer

Information Workbench at SAP Center of Excellence/Value Prototyping Support collaborative

operations management in the data center

Link business data to technical data

Technical Documentation

Analytics and Reporting

Performance and Capacity Monitoring

Responsibility Management

Resource Management

Change Management

Technical Ticketing System

eCloudManager for SAP Applications

What Provides full control over the life cycle of your (SAP) enterprise application landscapes through

a single, unified, easy-to-use management console, delivering Landscape as a Service (LaaS)

Application (VM) Templates for immediate application content or custom versioning

Monitoring of all (SAP) enterprise application relevant systems based on data sources

Rapid provisioning, management and monitoring of multi-tiered multi-system enterprise application landscapes

Typical example: SAP ECC + BI + Portal + Citrix access gateway

Includes connections between systems as well as user management; no post-provisioning configuration needed

Landscape as a Service (SAP) enterprise application landscapes exposed to

business clients as Landscape as a Service

eCloudManager Dashboard View

Per client virtual application landscape (VL) Per client network access and traffic separation, firewall/router appliance

Automated personalization of systems

SAP and non-SAP Monitoring Advanced monitoring and analysis including everything managed within the SAP systems, e.g. CCMS

All SAP and non-SAP instances across landscapes automatically detected and monitored, no configuration necessary

Event and notification system (E-mail, SMS, RSS), customizable through standard rule language

Storage-assisted freeze, backup and recovery of (SAP) enterprise application systems within seconds

Full IT stack integration from storage to hypervisor to application to end-user

Policies and Policy Editor

eCloudManager for SAP Applications

Customer Case Study

Challenge:

Platform which would enable MvB to provision and host their customers’ application landscapes in hybrid cloud environments on-demand, while maintaining control over costs and consumed resources

Data center resource integration and monitoring, and error handling

Why fluidOps:

Hybrid cloud management and distribution of resources across private and public clouds based on SLAs

Self-service provisioning of enterprise application landscapes

End-to-end data center monitoring, from storage to hypervisor to application, including advanced SAP database monitoring

Customizable rules and policies for data center-wide monitoring

Customizable cost calculation formula for a highly flexible pay-per-use billing model

Results:

Provisioning of enterprise landscapes within minutes and without any post-provisioning effort in MvB’s private Xen cloud, with the option to integrate public cloud resources on demand

Maintain control over the complete lifecycle of enterprise applications

Automated root cause analysis process and faster reaction to errors

Detailed metering and billing reports for each user, cost transparency

“eCloudManager has enabled us

to easily provision productive

environments for our customers,

while still keeping costs under

control. This has allowed us to

offer cost- and innovation-

oriented services.” - Martin vom Bruch

Managing Director MvB Consulting GmbH

MvB Consulting, Member of Vision Consulting Group

Information Workbench at The BBC

Support the Dynamic Semantic Publishing Strategy for the 2012 Olympics site and the BBC Sports site

The Information Workbench supports the editorial process – from authoring and curation to publishing of ontology and instance data following an editorial workflow.

The Information Workbench supports the following specific authoring and publishing steps: • Automated generation of content from both

structured and unstructured data and metadata.

• Content enrichment using metadata. • User-friendly forms and auto-suggestion list

for easy editing of semantic metadata. • Support for multi-level internal approval

processes. • Semantic metadata processing for

automated publication.

eCM / IWB Platform & Solutions

Infrastructure Layer

Virtualization & Linking Layer

Data Layer

Server Superdome Egenera

Netw.-Att. Storage Network Computing Resources Enterprise Data Sources Open Data Sources

Solu

tio

ns

Pla

tfo

rm

Res

ou

rce

s

Partner

FIN‘NAVI Compliance

vniiaes.ru Energy

GovWild

Op

tiq

ue

Oracle

IWB + eCM = Data aaS &

DataOps

…

…

eCloudManager in a Nutshell

Enterprise Storage Network Virtual Compute Physical Compute Enterprise Application Landscapes

Big Data

Semantic Integration

Unified API

Access to heterogeneous

Resources

Unified monitoring of resources

Extendable provider

architecture

Automation

Automated, on-demand Provisioning

Policy engine for

error tracking

Availability Monitoring

Orchestration

workflows

Service Definition

Template Library

Zone definition

SLA definition

Resource reservation and management

Analytics

Historical data Management

Search and Exploration

Collaborative

Documentation

Dashboards and reporting

Security

User management

Role concept

Utilization monitoring

Error and failure detection and

Handling

Audit Log and Jobs

Self-Service Portal

Multi-user Architecture

One-click provisioning

Utilization and

service availability Monitoring

Metering and billing

Next Generation Data Management

Integration & Collaboration

BI & Analytics

Metadata

management

Interactive visual exploration & search

Semantic Wiki-based

Authoring

Federated access

THANK YOU! Francesco Incorvaia francesco.incorvaia@fluidops.com Direct: +49 163 384 0909 Office: +49 6227 384 6527 http://www.linkedin.com/in/francescoincorvaia

http://www.xing.com/profile/Francesco_Incorvaia http:// www.fluidOps.com fluid Operations AG Altrottstr. 31 Walldorf, Germany

eCloudManager in a Nutshell

Run an agile cloud to provide local or external users with a flexible and highly-automated application and IT infrastructure to run their workloads

internet-like ease and abstraction of IT complexity

hybrid: local and external resources

eCloudManager An enterprise cloud management solution that spans infrastructure, application and business

stacks, and can be used to build and run mission-critical application heavy private clouds, with …

… a modular, flexible, scalable and open architecture

… seamless integration to existing storage, networking and virtualization providers, as well as business resources

What it does provides a uniform and homogenous view of virtualized and physical resources

manages the full lifecycle of a virtual application landscape (Landscape as a Service)

provides support for configurable resource allocation policies

allows for reuse, consistency and compliance based on a high level of automation

allows for on-demand dashboarding, analytics and reporting

eCloudManager Benefits

Begin or accelerate the transition to a cloud-enabled IT infrastructure and company that focuses on the applications

increasing SLAs, end-users demand “cloud”-like ease of use, speed

early focus on management and automation to always remain in control

Lower costs, especially lower effort for repetitive “keeping-the-lights-on” tasks

optimize IT stack resource utilization => green IT

increase application accessibility, availability, performance and stability

simplify administration, reduce the daily workload

Transition to value-add activities that improve the support for the business side

rapid prototyping, custom development, increased testing for a much higher level of business process innovation based on enterprise applications

easy ramp-ups with template-based rollout of new features/systems, training systems

fluidOps Integration

fluidOps Stands Out in Cloud Vendor Benchmark by Experton Group

In a recently published study by the Experton Group, fluidOps is named one of the technologically most promising platforms for cloud management. “Users should pay special attention to the cloud management product family of Fluid Operations AG, a young German technology company. The new version 3.5 of the Walldorf-based start-up’s eCloudManager is among the most interesting cloud management platform technologies in the market.” - Published in May 2011 -

http://www.cio.de/was_ist_cloud_computing/anbieter/2274043/index4.html