PARIOFORMA Consulting

Intelligence and

Strategy Consultants

Parioforma Ltd

55 Princes Gate

Exhibition Road

South Kensington

London SW7 2PN

United Kingdom www.parioforma.com

Strategic implications of disruptive

technologies in agriculture…

Technology evolution map…

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Technology transition in agriculture has typically been slow; however, over the next decade it is expected that technology adoption will take shape quickly, driven by the continuing ease-of-use, intuitiveness, cost-effectiveness and ‘convergence’ of new solutions. Convergence of existing techniques and approaches with new and emerging technologies will lead to repackaged or repurposed solutions that provide a different and often more powerful, disruptive impact.

Biotechnology Genetic

Engineering Plant Editing

HTTP

NGS

CRISPR

RNAi

Computing Cloud

Computing Computer

Imaging/ Vision

Neuromorphic Chips

Farm Management Software

Engineering Smart Farming

Farm Robots

Autonomous Equipment

Communication GPS Connected Farming

Wireless Connectivity

Mobile Internet

3G 4G/5G

3D Printable Equipment

Energy Energy

Efficiency Renewable

Energies Energy

Harvesting Fracking Next Generation Batteries

Lower Cost Chemical Feedstocks Lower Cost Energy Alternative Power

Sources

Precision Agronomy

M2M

Optimisation of crop productivity

Farms of the future will be designed for data generation and data

capture – such disruptive change will bring agriculture into the digital age

Big Data

AI

Mobile APPs

WSNs

IoT

Robotics Variable

Rate Equipment

Autonomous Vehicles

UAVs

Environmental impact

Food demand

• Demand for food is influenced by a number of forces, including population growth, income levels, urbanisation, lifestyles, and diet preferences.

• The spread of prosperity across the world, especially in Asia, is driving an increased demand for protein.

• A modest increase in the demand for protein represents a tremendous increase in the demand for grain, water and land.

Pesticide resistance

• Modern agriculture continues to rely heavily on the use of chemical interventions to control the majority of pests and pathogens, much to the detriment of the environment.

• Farming uses 70% of all available freshwater and remains a major polluter.

• Over the next 25 years nearly all new food production will have to come from existing agricultural land because the availability of new arable land on our planet is limited.

• Newly emerging pests and the rapid evolution of pesticide resistance is putting constant pressure on conventional pesticide classes.

• Rising R&D costs and increasing regulatory demands are curbing the rate at which new, safer, synthetic crop protection agents are being made available.

• With few new herbicide compounds in research pipelines and with weeds becoming increasingly difficult and costly to control, high value is now being placed on alternatives to chemical pesticides.

Move to site-specific plant management

Engage in sustainable agricultural practices

Employ farming

strategies to increase yield

• Green technologies and sustainable agricultural practices that invoke less environmental impact are going to be very important.

• Soil microbe research could yield plant ‘probiotics’ – supplements to help crops grow better, using less fertiliser and pesticide.

• Vertical farming systems can grow more crops on less land area and provide an ideal low-cost, low-mileage food distribution network for local populations.

• PA brings advanced engineering technologies, computing, IT and communications into agriculture.

• Future site-specific applications envisage the use of robots and UAVs for weed control , nutrient and pesticide application.

• Equipped with artificial intelligence algorithms, sensors and high-resolution cameras, these new systems will be able to decide on which modality to employ for weed destruction – such as chemical, biological, mechanical or laser.

• Farming is increasingly moving towards precision agriculture (PA), which offers enormous productivity gains.

• PA will be essential to feeding the world’s growing population while lowering environmental impact.

• Big Data is a primary driver of PA – optimising productivity, profitability, and sustainability of farming operations through the development of new farm management software tools and decision-support solutions.

Convergence of

technologies

Advances in plant

biotechnology

• Convergence of Big Data with emerging technologies such as Cloud computing, remote wireless sensors and the Internet of Things will give rise to the connected or smart farm.

• Smart farms of the future will be designed for data generation and data capture, and fully connected farm machines will function as integrated systems to perform planting, cultivation, harvesting, nutrient and crop protection based on the data generated.

• Such disruptive change will bring agriculture firmly into the digital age.

• Plant biotechnology is entering a new phase – gene-editing technologies such as CRISPR/Cas9 enable precise manipulation of specific genomic sequences.

• Edited crops could make a substantial contribution to increasing food security through the design and development of new crop varieties able to withstand blights, pests, or climatic extremes.

• RNAi, a valuable tool for functional genomics research, now offers a new approach to crop protection.

Strategic implications of disruptive technologies in agriculture… Traditional agrochemical companies will need to redefine their business models if they are to meet future customer needs while satisfying regulatory demands on safety and environmental protection. The risk for agrochemical companies is that they could be outflanked by new entrants with new technologies for weed and pest control - providing a new agrochemical or GM seed may not go far enough, we predict that future agchem product pipelines will require the adoption of other radical innovations.

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About Parioforma – what we do…

• We specialise in CUSTOM research.

• We also help clients to interpret and internalize information for robust strategy development.

• Benchmarking studies. • Market share analysis. • War gaming and competitive blind spots. • Competitor segmentation & cross competitor analysis. • Acquisition and/or investment screens.

Strategic Intelligence

• Product supply & positioning. • Lifecycle management. • Value chain analysis – price & margin analysis. • New market entry. • Strategy development. • Corporate / marketing communications.

Strategy Consulting

• Sector and/ or country analysis. • Market opportunity assessments: country-specific or global

region. • Industry forecasts and modelling. • Thought Leader research. • Voice of the customer research.

Market Research

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Founded in 2000, Parioforma is an international business consultancy that serves the Life Sciences and High Technology Sectors.

Recent projects…

• Authors of ‘Ten-Year Forecast of Disruptive Technologies in Crop Protection to 2025’

– published by Smithers Viscient:

http://www.smithersviscient.com/documents/Ten-Year-Forecast-of-Disruptive-

Technologies-in-Crop-Protection-to-2025-Brochure.pdf

• The report identifies the top 25 technologies predicted to bring about disruptive

changes in the crop protection industry through the displacement of established

technologies and practices over the next ten years.

• The crop protection market has traditionally been dominated by seed and

agrochemical firms – but as disruptive technologies emerge they bring with them a

different configuration of value propositions, thus creating new business

opportunities for both existing and non-traditional market players.

Recent projects…

Recent projects…

Contact details…

London Office

Charles Rowlands

Senior Partner

Join me on

55 Prince’s Gate

Exhibition Road London SW7 2PN

United Kingdom

Tel: +44 (0) 7803 907577 www.parioforma.com

Associate Offices

USA Intrix Corp, Darien

Connecticut

Eastern Europe IMRP, Moscow

Brazil Intrix Corp, São Paulo

Japan TRN, Tokyo

Please don't hesitate to contact us for an informal discussion – either by

telephone or by email at: charles.rowlands@parioforma.com

Project proposals are provided entirely free and without obligation. They can usually be

sent out within 5 working days of receiving the client's brief.