Strategic Design Workshop and Tools, IXDA Munich
Transcript of Strategic Design Workshop and Tools, IXDA Munich
2015 IXDA Munich
Grace Ascuasiati
Psychology + Marketing research
Design research + Strategic design
2015 IXDA Munich
Workshop facilitation
2015 IXDA Munich
Strategic design
Is the application of design process to increase an organization’s innovative and competitive qualities.
It focuses on the "big picture" systemic challenges.
To deliver more complete and resilient solutions.
2015 IXDA Munich
Workshop
A meeting at which a group of people engage in intensive discussion and activity on a particular subject or project.
2015 IXDA Munich
2015 IXDA Munich
2015 IXDA Munich
Strategic design workshops
Facilitating engagement through intensive discussion and activity
to increase an organization’s innovative and competitive qualities.
Focus on "big picture" systemic challenges.
Deliver more complete and resilient solutions.
2015 IXDA Munich
Why?
Holistic understanding To involve everyone in the design process
2015 IXDA Munich
How?
With a process, tools and What How
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ChallengesDefining & scoping
the problems
IdeasProposing solutions
FactsUser research
The process
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2015 IXDA Munich
The tools
Create choices Make choices
Defer Judgement
Divergence Convergence
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The tools
Divergence ConvergenceQuantity Freedom Instinctive Childish Imaginative
Quality Disciplined Intelectual Adult Criticism
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2015 IXDA Munich
Att
ractive
ness
Effort
home page
login
number
porting App
ecommerce
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Att
ractive
ness
Effort
Do it right away
Delegate
Plan to do ASAP
Must have
Could have
Should have
Postpone
Won’t have
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< | >
< | >
1
23
Facts
Challenges< | >
Ideas
The process & The tools
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The tools
Boosting creativity
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The tools
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Substitute Combine Adapt Modify Put to another use Eliminate Reverse
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The tools
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Let’s rock!
2015 IXDA Munich
People love bike sharing. Being able to jump on a working bike anytime, anywhere is ultimate freedom and peace of mind. No storage or repair needs, no hassle.
However, a lot of bikes don’t seem to work as they should. The more you use the system, the worse it gets.
Bike sharing services
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Facts
Relevant pieces of information
#not ideas #sometimes questions
The system is not an
option for regular
commuting during
peak hours because it
takes time to find a
bike that is not broken.
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Challenges
Scoping the problem in a generative format
#not ideas #sometimes questions
How might we support
commuters in finding
a good bike when they
need one?
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How might we
support commuters
in finding and a
good bike when they
need one?
How might we
increase usage
during commuting
hours?
How might we
differentiate good
bikes from broken
ones?
Why?
What is stopping us?
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IdeasA solution to a challenge
#all sorts of them
Commuting
reservation: Bikes can
be booked 30 min in
advance at an
additional small fee.
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Visualization and refinement
What next?
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The tools
#closure is important #storytelling
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How do I use all of this?
Finally…
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• Detailed design briefing • List of clear constraints • Stakeholder commitment • Knowledge for future projects
Some take aways
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Thank you.