Strategic Communications Bootcamp May 5 English
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Transcript of Strategic Communications Bootcamp May 5 English
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Strategic Communications Bootcamp: Raising Your GameCommunications Community OfficeMay 5, 2016
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The single biggest problem with communication is the illusion that it has taken place.
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“”
George Bernard Shaw, Playwright
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NEWTHERULES
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1OPEN AND DIGITAL BY DEFAULT
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2FORM FOLLOWS FUNCTION
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3ANIMATE THROUGH STORYTELLING
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4GOODBYECOMMAND & CONTROL
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5IF I CAN’T GIVE YOU CONTENT, I’LL GIVE YOU CONTEXT
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6YOU ARE WHAT YOU MEASURE
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&TIPSTECHNIQUES
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PROGRESS NOT PERFECTION
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START WITH THE END IN MIND
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EVALUATION OBJECTIVES > RESULTS
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DRIVE STRATEGIC ALIGNMENT
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CONNECT THE DOTS
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QUESTIONSASK
THAT COUNT
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1 What does success look like?
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2What are the project or policy objectives?
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3How can effective communications help advance project or policy objectives?
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4What are the main risks and opportunities?
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5Who are the key audiences and why are they important?
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6If you could change just one thing, what should it be?
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PITFALLS3 MAIN
TO AVOID
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THE GOLDILOCKS EFFECT
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TACTICAL TUNNEL VISION
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NOT COMMUNICATING
COMMUNICATES SOMETHING
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What do you need from your organization in order to be set up to succeed?
What do your internal clients value the most in communications (think benefits, not features)?
If you could do 1 thing to add more value, what would it be?
1.
2.
3.
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STUDIESCASE
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