Strange Holidays and Bizarre Festivals- The calendar every social media manager needs to have on...
16
The calendar every social media manager needs to have on their desk
-
Upload
unmetric -
Category
Entertainment & Humor
-
view
11.138 -
download
1
Transcript of Strange Holidays and Bizarre Festivals- The calendar every social media manager needs to have on...
The calendar every social media manager needs to have on their desk
All of us know that Feb 14th is Valentine’s Day, but how many of us know
that Feb 15th is Single Awareness Day? Recently, some unique and crazy
holidays like “Hug Your Cat Day” and “World Toilet Day” have become very
popular. Though they were all probably created by a marketer desperate
for an interesting opportunity to push their product; they seem to have
worked brilliantly for many brands on social media.
Here is a list of the most interesting holidays in the year. Take a look at
how brands leveraged them and converted them into a point of
conversation and in turn into engagement.
Don’t forget, all images are clickable and are hyperlinked to their original
post. So click through and enjoy the report!
SYNOPSIS
JANUARY
14th
16th
23rd
Dress Up Your Pet Day
National Nothing Day
Measure your Feet Day
National Compliment Day
1.
8th Bubble Bath Day
National Compliment Day 24th
Honest Tea gave compliments and goodies to random followers on account of National Compliment Day.
#honestcompliment became the most engaging and used hashtag by the brand in January, 2014.
24th
FEBRUARY
15th
28th
International Dog Biscuit Day
Singles Awareness Day
National Tooth Fairy Day
2. International Dog Biscuit Day
UPS’ post on International Dog Biscuit Day was a conversation starter. The greeting invited people to caption the image. It attracted over 400 comments and received an Engagement Score* of 992.
Eat Ice-Cream for Breakfast Day
1st
Be Humble Day
23rd
23rd
22nd
*The Engagement Score is calculated based on
the number of Likes, Comments, Shares and
Audience Reception Rate each post gets. It
enables easy comparison regardless of fan
numbers.
MARCH 3.
6th National Frozen Food Day
10th Middle Name Pride Day
National Potato Chip Day
21st Fragrance Day
26th Make up your own Holiday Day
National Potato Chip Day 14th
14th
This post by Lay’s on National Potato Chip Day was liked over 5,000 times. The posts engaged so well with fans that the brand’s PTAT number peaked at 2.2% while it stayed at a much lower 1.2% for the rest of March.
APRIL
The tech giant’s video, which pranked viewers with a fake new feature, received over 3 million views in just one day.
4.
1st April Fool’s Day
20th Look Alike Day
23rd Take a Chance Day
30th Hair Style Appreciation Day
April Fool’s Day 1st
Google showcased their out-of-the-box thinking and cheeky attitude with their 2 minute long video created exclusively for April Fool’s Day.
17th National Cheeseball Day
MAY 5.
It received an Engagement Score of 982 while the average post from the brand got a Score of 450.
8th No Socks Day
9th Lost Sock Memorial Day
22nd Buy a Musical Instrument Day
27th Sun Screen Day
18th No Dirty Dishes Day
No Dirty Dishes Day 18th
Finish Dishwashing celebrated No Dirty Dishes Day by giving its fans coupons. The Facebook post was one of the top 10 most engaging posts in 2013 for the brand.
JUNE 6. Petco, the pet care brand, tied National Adoption Weekend with National Hug your Cat Day to tug at fans’ heart strings. 4th Hug Your Cat Day
6th Doughnut Day
10th Iced Tea Day
18th National Splurge Day
28th Insurance Awareness Day
4th Hug Your Cat Day
This interesting combination of two unique holidays brought in tons of Likes, Shares and Comments for the brand.
JULY 7.
Though the brand limited itself to a single post, the event presented an opportunity for a much larger campaign that could’ve given the brand more time under the limelight.
Ice-Cream Month
1st International Joke Day
6th Fried Chicken Day
Ice-Cream Month
20th National Lollipop Day
22nd Hammock Day
Ben & Jerry’s sent out one post for National Ice Cream Month. It contributed to over 10% of all the Likes, Comments and Shares received in July.
AUGUST 8.
Dunkin’ Donuts had posts, tweets, pins and uploads on Instagram celebrating Friendship Day, Left Hander’s Day and Just Because Day. This image on Instagram, mentioning Just Because Day, received the highest number of favorites in August.
3rd Forgiveness Day
9th Book Lover’s Day
13th Left Hander’s Day
27th Just Because Day
27th Just Because Day
30th National Marshmallow Toasting Day
SEPTEMBER 9. Nintendo asked followers to share the game they were playing on National Video Games Day.
Cheese Pizza Day 5th
Grandparent’s Day (first Sunday after Labor Day)
7th
Teddy Bear Day 9th
National Video Games Day
12th
Ask a Stupid Question Day
28th
12th National Video Games Day
While this tweet attracted over 300 replies, the brand didn’t engage in conversations with these people. Though the opportunity was missed, the tweet still brought in the most replies in the month and resulted in a large spike in mentions for Nintendo.
OCTOBER 10.
Long John Silver’s post for National Dessert Day was also a CSR post. The brand gave all those who made a donation to a children’s hospital a free piece of pie. This was one of the top 3 most liked and shared posts by the brand in the month.
World Smile Day
National Frappe Day 4th
National Dessert Day
World Pasta Day 25th
National Dessert Day 14th
Mischief Night
3rd
30th
14th
NOVEMBER 11. Posts and tweets are too mainstream and that’s why Subway created a Vine for Sandwich Day. The six second video captures the making of an epic foot-long on account of the occasion.
Sandwich Day 3rd
Clean Your Refrigerator Day
15th
Toilet Day 19th
Go for a Ride Day 22nd
You’re Welcome Day 28th
Sandwich Day 3rd
Though the brand ran other bigger campaigns in the month, the unique holiday was acknowledged by allocating time and resources to create content.
DECEMBER
17th
21st
Maple Syrup Day
Bake Cookies Day
Humbug Day
12. Bake Cookies Day
Martha Stewart gave fans a recipe to celebrate Bake Cookies Day. While the brand page itself had an average Engagement Score of 600, this post has a Score of 700. People really do love their cookies, don’t they!
National Noodle Ring Day 11th
24th Egg Nog Day
15th 18th
18th
Unmetric monitors over 10,000 brands across 30 sectors and geographies.
Methodology Unmetric compiled this report by sourcing data from its own benchmarking platform.
Click here to gain access to all this data by claiming a free 6 day trial.
We analyze data from:
About Unmetric :
THANK YOU
Please contact us at
for more information
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
