STP - Wyett

8/9/2019 STP - Wyett

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STP and Product LifeCycle Analysis forCOFFEE SHOPS

By: Lee, Arquisola, Castor, Fausto, Ganaban, Yumo


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PRODUCT LIFECYCLE

Introduction Gro t! "aturity #eclineStarbuc$s

CBTL

Bo%s

&o'iroti

Seattle%sBest

P r o

d u c

t S

a l e

s

Time


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ANALYSIS

"ost co(ee s!o's in t!e P!ili''ines ori)inatedfrom forei)n countries, e*ce't for Bo%s Co(ee

!ic! started at our +ery o n landSince t!e arri+al of "il$ Teas, Co(ee s!o's!a+e continued to decline in t!e life cycleStarbuc$s countered t!is decline t!rou)! t!eirannual 'romotions and t!e release of t!eStarbuc$s card in t!e P!ili''ines, re ardin)customers for t!eir re'eat sales


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ANALYSIS

CBTL or Co(ee Bean and Tea Leaf focusedmore on t!e co(ee ent!usiasts, 'romotin)

t!eir o n line of co(ee mac!ines and sellin)desi)ner co(ee ca'sules for !ome use T!is

as counteracted it! t!e Starbuc$s -ia, aco(ee mi* of t!e Starbuc$s com'any, !ic!faded in t!e bac$)round after its release


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ANALYSIS

Bo%s Co(ee continues to ser+e it!nationalistic 'ride, caterin) to t!ose !o are

'roud to be Fili'inos t!rou)! 'atroni.in)Fili'ino bre s and beans and de+elo'in) ne'roducts based on Fili'ino in)redientsAlt!ou)! it! a stron) follo er base, t!ey arestill o+ers!ado ed by ma/or Co(ee0stablis!ments o+er certain areas


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ANALYSIS

&o'iroti, alt!ou)! it! t!eir successful launc!, isslo to 'ros'er and catered to a nic!e mar$et

T!ey no mostly cater to on t!e )o tourists andni)!ttime 'arty1)oers, as most branc!es are inair'orts and ni)!tlife centers li$e &ati'unan or"a$ati

Seattle%s Best as $no n to be one of t!e 2rstcom'etitors of Starbuc$s, but is one t!at is losin)t!eir com'etiti+e ed)e "ost s!o's !a+e closeddo n, and are no only runnin) a fe s!o's


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STP TABLE

B3A4# S0G"04T TA3G0T P5SITI54

Starbuc$sCo(ee

Class A 6 # Youn)Indi+iduals,Students,

0ntre'reneurs

"aturity

Co(ee Bean

and Tea Leaf

Class A 6 C Co(ee

0nt!usiasts,7i)! earners

"aturity

Bo%s Co(ee Class B 6 # 4ationalistics, Youn)

Indi+iduals,Fili'ino1centric

"aturity 6#ecline

&o'iroti Class B 6 # 5n1t!e1)o,"iddle1class

earners

Gro t!

Seattle%s BestCo(ee

Class A 1 # American1centric,

Businessmen

#ecline


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ANALYSIS

Starbuc$s caters from Class A to Class #, ast!ey !a+e e*tended t!eir reac! from ealt!y

communities, suc! as "a$ati, Ta)ui),&ati'unan, etc to !i)!ly 'o'ulatedcommunities, suc! as Sam'aloc, 8ue.on Cityand so on, e+en de+elo'in) branc!es in bot!Ayala "alls and S" as ell as o'enin) branc!esnear cam'uses Caterin) to 7i)! Social Classciti.ens to "iddle class earners to e+en bein) alu*ury to "iddle1lo class citi.ens


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ANALYSIS

Co(ee Bean and Tea Leaf caters to Class A to Cindi+iduals, but leans on t!e 7i)! "iddle Class

rat!er t!an t!e !ole C cate)ory T!ey also caterto co(ee ent!usiasts t!rou)! t!eir co(ee bean'roducts and co(ee mac!ines, !ic! ould deemtoo e*'ensi+e for most citi.ens

Bo%s Co(ee Caters to B to # Classes, tryin) toreac! out to most Fili'inos And alt!ou)! t!ey !a+efollo ers of +ery !i)! a9uence, t!ey mostly tar)ett!e common Fili'ino


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ANALYSIS

&o'iroti o'ened to cater to t!e )ro in) demand offollo ers of Sin)a'orean Co(ee, o(erin) &o'i, t!eSin)a'orean S'ecialty T!ey mostly cater to B to # classciti.ens, and are usually tar)etin) t!ose on t!e )o andt!ose in need of a late ni)!t 2*, as t!e usual inSin)a'orean 4i)!t "ar$ets

Seattle%s Best, alt!ou)! in decline, still continues to

cater to some of t!eir follo ers in fe branc!es t!at arestill left Alt!ou)! in decline, t!ey still continue to !oldt!eir tar)et of caterin) to !i)!ly a9uent to middle classearners, li$e t!eir initial com'etition

STP - Wyett

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