What IS StP?

STP IS A NEXT GENERATION, digital production and strategy company that fuses creativity with message control and distribution for causes, campaigns, and companies.

Integration: Distribution strategies collide with content creation and development.

Cross-industry talent: LA creatives, DC experience, NYC press and influencers.

ROI: Bottom line accountability customized for a digital space.

HOW DOES StP DO THIS?

Good content and measurable online results are inseparable.

At StP, we get it.

"When we needed to get our message on climate change legislation in the news cycle we hired StP and they came

through on every front -- StP delivered a funny, creative video that made news in less than 36 hours and a got our message in front

of a targeted audience."- Service Employees International Union

"PSI has a reputation for creating innovative, edgy and effective communication campaigns but producing

those campaigns requires quickness, flexibility and access to a diverse talent network. That's something that StP is able to deliver in a way that many traditional, larger firms cannot."

- Population Services International

speed and flexibilityHOW DOES A massive firm with cost-per-hour editing suites and out-sourced production make a cost efficient web video in less than a day?

THEY DON’T.If the morning paper gives you an idea, StP can deliver the video within

24 HOURS.

Trick Question: #1

creativityREMEMBER THAT HILARIOUS political ad that your friend sent you and you sent to your whole email list?

NO, YOU DON’T.

That never happens. The best digital content does not come from a marketing machine. It comes from a funny person, an inspiring idea or a really cool animator.

That’s why these people are the StP talent network.

Trick Question: #2

resultsWhere would Singin’ In The Rain be without MGM?

Dead in the rain. Great content is slim to nothing without a great distribution plan to match.

The best digital distribution plan is one that leverages a diversity of relationships, personal networks and employs targeted advertising.

Trick Question: #3

case study: ohio senatorial campaign 2010

• In 2010 StP created a web viral campaign targeting Rob Portman.

• It took 2 days to go from concept to execution to being featured on MSNBC.

• The video got 60,000 views in 3 days.

“The Shirt Off Their Backs”

60,000

Case Study: Sarah Doesn’t Speak for MeAll time highest viewed EMILY's List video. 125,00 views

...in two daysMillions of impressions in earned media.

Case Study: Sarah Doesn’t Speak for Me

Creative Concept + Leveraging StP’s Influencer Network

+ Targeted Ad Buy =

MAD SUCCESS!

AMY’S EXPERIENCE in filmmaking spans from documentary and political to entertainment. Working in politics, Amy has led video and online communications efforts for Presidential, Senate and advocacy campaigns.

amy rubinStP is led by Founder and CEO

Amy’s work has been featured in local and national media outlets, including Countdown with Keith Olbermann, The Rachel Maddow Show, The New York Times, The L.A. Times and the NPR’s All Things Considered.

It cost 3 million US and made 17 million at the US box office and has subsequently sold over 3 million DVDs.  Green balances his TV and film production with his work at Another Green World

robert greenProduction PartnerRobert Green has worked as an executive in the

television, movie and internet content businessfor over 15 years.  His first job was with Chesler/Perlmutter Productions, where Green worked on HBO made-fors and cable shows while the market for such material was still emerging.  Green then moved into film development and production, beginning at Red Wagon Productions, where he worked on all aspects of STUART LITTLE, GLADIATOR, and HOLLOW MAN.

After working for so many others, Green branched out onto his own venture, partnering up with internet financier and software developer Paul Fiore to found and fund Media Ventures Pictures, housed and co-owned by Hans Zimmer and Jay Rifkin. While there, Green produced “Waiting”, starring Ryan Reynolds and Luis Guzman.

Productions, a full service production company that produces an enormous volume of online content. To date AGW has produced over 30 episodes of content for Fox Digital, Fox Mobile and several other clients. AGW has worked with such talents as Sara Rue, Josh Gadd, and The Whitest Kids You Know and has worked with youtube stars like Matt Koval.

THE STP TEAM is constantly growing. Our network of writers, publicists, social media dorks, musicians, filmmakers, and artists are recruited and assigned based on their specific strengths.

The stp team

StP has talent for every message.

who you areYOU ARE A COMPANY, campaign or organization trying to adapt to a new generation of activists and consumers. The old way of doing things is not working anymore. People are tired of opening your emails, they’re trigger happy with the TiVo, fast-forwarding through your ads and they want everything for free!

You know you need to figure out that Twitter or do something online but what do you do and how do you make sure you get a return for your investment?

how we can help

CONTENT IS AND ALWAYS WILL BE the queen: StP develops and produces the content that you need to succeed. From silly shorts to longer-form documentaries, StP has the talent, capacity and creativity to produce the content that gets you where you want to be.

Creative Juices: Every time, on time, and on budget

how we can help

ANALYTICS AND TARGETING: StP provides a comprehensive digital audit and develops a custom plan for distribution. Based on this research, StP leverages in-house networks and targeting capacity to get your message in front of the right (and left) eyeballs and then we’ll even tell you what worked and what didn’t with real-time analytics.

Measure your junk: We don’t just say it, we prove it

StP BRINGS PEOPLE TOGETHER: StP has a smorgasbord of key talent -- the squares (DC messaging people), the creatives (Hollywood types) and influencers (geeks from Silicon valley to gossipers from NYC). This unparalleled, custom-made team will ensure that your content gets to the right people in a measurable and impactful way.

how we can help Lovers, not fighters: Unparalleled network of talent

from creatives to strategists

how we can help:a la carte

Standard:

Rapid ResponseTestimonials

Highlight ReelsOrganizing/House Party DVDs

EventsCandidate/Cause Intros

Less Standard:Animation/Motion Graphic

Fun with comics and green screens

Scripted narratives, short-form sketch

STRATEGY 

Celebrity Engagement & Partnership

Custom Engagement & Branded Video Player

Real Time Comprehensive Analytics

One-time Social Media Audit

In-House Social Media and Blogger Network Distribution

Social bookmarking promotion

CPA/CPC Paid Media and SEM

Strategic Media Distribution Partnerships

Search Engine Optimization

Microsite Development and Creative

CUSTOM WORKSHOPS

Executive Briefing: 45 minutesNuts and Bolts: 1.5 hoursKit and Caboodle: 3 hours

VIDEO

Amy Rubin - CEOamy@strategicproductionsllc.com703.407.4746

Robert Green - PRODUCTIONrobert@ strategicproductionsllc.com310.804.1812

Custom Video Player Example

Custom Video Player Example

Custom Video Player Example