NETSIL UOY

SEKAM SEKAM TAHW?

WHAT MAKES YOU YOU

LISTEN?

What would you like to tell?

And why does your story matter?

And why will it stick?

WHY DO WE TELL STORIES?

Because it creates meaning to our lives!

It’s the earliest way of communication over time…

Stories help to ‘structure’ life…

And to connect with other worlds…

Tolkien

“Art of Storytelling connects different worlds”“Art of Storytelling connects different worlds”

Fantasy – Escape – Consolation - Healing

Make us learn..

Belle & The Beast – Anderson (1800) & Basile (1575)Belle & The Beast – Anderson (1800) & Basile (1575)Brothers Grimm – 1785Fairytales of Mother Goose – 1650

Modern stories

Storyteller was…“The treasurer of the tribe identity”Storyteller was…“The treasurer of the tribe identity”

Storyteller was…A new time arises in which we long for

“The treasurer of the tribe identity”A new time arises in which we long for authenticity

And search for new times to satisfy our And search for new times to satisfy our needs to connect to each other (toms shoes)

A society that transforms from consumption A society that transforms from consumption to sustainability. From profit to value.

Feminine

values becomevalues become

more important

than masculine

values

With new storiesWith multiple layarsWith multiple layarsMultidimensional

BEELD OBAMABEELD OBAMA

StoriesInform, so you don’t have to experience it yourself.Are a rehearsal of life itself

# Connect# Share values# Share values# Share knowledge# Put things in the right perspective# Give direction (and make it easier to choose)# Stimulate action# Heal

WHAT MAKES A GOOD STORY?//THE INGREDIENTS

beginning middle end

Building a story

beginning middle end

Listener ‘reads’ the construction

beginning middle endbeginning middle end

Elementen van een verhaal

beginning middle end

Time

Space Plot

Persona’s

beginning middle end

Time…

Second person view

1st person view

Third person view

Present Past Future

1st person view

"I could picture it. I have a rotten habit of picturing the bedroom scenes of my friends. We went out to the Cafe Napolitain to have an aperitif and watch the evening crowd on the Boulevard."evening crowd on the Boulevard."

2nd person view

"You are not the kind of guy who would be at a place like this at this time of the morning. But here you are, and you cannot say the terrain is entirely unfamiliar, although the details are fuzzy.”although the details are fuzzy.”

3nd person view

“The crowd started to move to the music, as the rhythm got stronger and swept them up…”

Space…

Ruimte

• DE VERHAAL TENT

Verteltent van Guy Daniels.be

Plot and tension…

Persona’s…

• Nog invullen

Media add dimension to a Media add dimension to a story

Cross-over from different media

video multimedia telecommunication

Transmedia storytelling

A transmedia story unfolds across multiple media

platforms, with each new text making a

distinctive and valuable contribution to the

whole. In the ideal form of transmediawhole. In the ideal form of transmedia

storytelling, each medium does what it does best

– so that a story might be introduced in a film,

expanded through television, novels, and comics;

its world might be explored through game play or

experienced as an amusement park attraction.

(Jenkins, 2006)

So… So… what makes a good story?

Make it stick, by telling, showing, involving and touching people!

• VOORBEELD

• VOORBEELD

Telling a story //mapping things

Telling a story //demonstrating it

Telling a story //with colour

Let’s colourTelling the story of Rio(powered by Akzo Nobel)

//Telling a story //through the eye of the beholder

//Telling a story //using metaphors

Telling a story//making heroes

Telling a story//by changing the context

Telling a story//by making it real real simple

Telling a story//by comparison and graphics

Telling a story//through the eyes of another

Telling a story//using unexpected materials

Telling a story// with a postcard

Telling a story// comparing

Telling a story// with humour

Telling a story// relevant for the listener (local)

Telling a story// badly…

The story about //water

Thanks!www.indegarage.nl