Storytelling: Sexy Little Numbers
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Transcript of Storytelling: Sexy Little Numbers
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WHO SHOULD I TALK TO?
WHAT SHOULD I TALK ABOUT?
L I S T E N I N G I S E A S Y
+30% lift in ROAS
emotional combined rational
16%
26%31%
Source - IPA - Binet & Field
DATA VISUALIZATION
Graphical Integrity
!
Data Ink
!
Chart Junk
!
THE FUTURE
In the next 100 years we will experience 20,000 years of technological progress.
- Kurzweil
N E W D ATA
A U TO M AT I O N
TA L E N T C R U N C H
1.China2.Finland3.Hong Kong4.Singapore5.Japan6.South Korea7.New Zealand8.Canada9.Estonia10.Australia11.Netherlands12.Liechtenstein13.Germany
14.Taiwan15.Switzerland16.United Kingdom17.Slovenia18.Macau19.Poland20.Ireland21.Belgium22.Hungary23.United States24.Norway25.Czech Republic
E V E R YO N E H A S G OT A P L A N ,
U N T I L T H E Y G E T P U N C H E D I N T H E FAC E
- M I K E T Y S O N
AG I L I T Y
O O D A L O O P
S E N S E
O R I E N T
C R E AT E
I N T E R A
1 0 1 0 0 0000 1 1 1 111111 100000
11
1B A S E M E N T
B O A R D R O O M
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