storytelling PoV :
description
Transcript of storytelling PoV :
storytelling PoV:
authentic, character-driven drama that captures all your learnings in 3 minutes
STORY design
STORY design
STORY design
dramatic arc
action
conflict event
STORY design
action
conflict event
need
insight POV/solution
What are we looking for?• A story that connects user needs to
your prototypes• A bit of your story: failure, learning,
change• Humor + insight• Can be a skit or a play…• 3 min presentation + 5 minute
question and answer
storytelling TIPS
straightforward clearly state your insight(s) & intent
quick shorter is better, only necessary details
concrete use examples, details, scenarios
surprising describe the “obvious” in a new way
dramatic leave tension + unanswered questions
authentic be honest
personal focus on a character, 1st person voice
character action
conflict
event
resolutionreaction
user
need
solutionWhat is the focus of your solution?
What is missing from their life?
Who are they? What do they want?
What kind of response did you get?
Instructions5 min PREP You have 5 min to prepare your story . Make sure to hit all
four points above.5 min SHARE You’ll have 5 minutes to tell your story to your group. 3 min FEEDBACK Capture feedback using the +, delta,?, ideas capture
sheet.
Sharing Stories
Feedback for the groupQuestions to answer:-What’s the headline of their idea?-Did you get a sense of who the user is? -Was the need clear and compelling?-How did they do on the criteria below?
straightforward clearly state your insight(s) & intent
quick shorter is better, only necessary details
concrete use examples, details, scenarios
surprising describe the “obvious” in a new waydramatic
leave tension + unanswered questions
authentic be honest
personal focus on a character, 1st person voice
fold here
Write a simple / active sentence…
noun verb nounThe policeman climbed the fence .
PLACE 3 POST-IT’s IN THIS SPACE
Respond here:
noun verb noun.