Storytelling for Social Media: Finding Your Muse
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Transcript of Storytelling for Social Media: Finding Your Muse
Storytelling is in our soul.
Storytelling For SocialMedia: Finding Your Muse
Takeaways
What is a brand story
How to write potent captions
How to respond with heart
How to create an experience
Why storytelling? In a word... connection
Stories are how we communicate with our tribe
Humans are wired to listen to stories, love stories,and tell stories
“No man is an island and no brand wants to be.”
“Storytelling means you have to reveal something
beyond self-congratulations.
[It] is not just a gimmick to sell more crap.
Storytelling is about relationship – most importantly
describing the world of your audience, and how
much you get who they are, what they care about,
and where they are trying to get in life.” —Michael Margolis, CEO | Get Storied
TRIBE STORYYour Brand Story
What is a brand story?
The heart and soul of your brand
Who you are + who people think you are
A fluid and living thing
Audience sentiment
Signals: Are you walking the talk?
Your truth revealed
Every post reveals what makes you tick,
and creates audience experience
Brand stories that rock
Brand stories that rock
Brand mentors invite you in
… and lead from the tastiest places
Brands celebrate their fans
… whether they wear mouse ears or pan hats
Walking the talk
Lego movie: brilliant brand storytelling
GATHERING THE CLAN
Share only the juice
Think of a whiskey still...
Distill your brand story down to one
perfect drop, an elixir worthy of sharing
Powerful messaging
Create an experience
Make the impossible possible
Mindful of your audience
What’s in it for them?
Be useful: give them a goodie “to go”
Be playful: brighten their day
Be impactful: lead from within
Call your tribe
3-8 second attention span
Use authentic visuals
Business ‘intel’ proves storytelling
Why storytelling?
Social media is visual storytelling
Only content chefs are succeeding:Create bite-sized pieces of “original” content
Mix it up: Balance your content
The recipe
Quality photos | videos
Lush language
5 cups for your fans, 1 tsp. for you
Leave out poor grammar, typos
Story: Financial freedom
Subtle meanings...
Best content wins
Why? Because it gets sharedThe point is always the share
Shareworthy content: Makes us smile Sparks our imagination Warms our heart
Eye-catching photos + few words = shareable
Infinitely shareable
Paint a picture with your words
Like this
Types of story
Use nostalgia
Be a mythbuster
Ask a question or answer it
Tickle our memory
#throwbackthursday
Did you know?
Brag a little… very little
Awards
Company news
Events
Take us there
Or there
SaWING!!
Year-round buzz
Best. Ever.
DIYs: How to’s
Memes: Quotes
This or that
Visual captions
Video interviews
DIY
DIY with “Canva”
Quotes with “PicMonkey”
A one sentence story
Before
After
Tasteful branding
This or that
Visual captions
Bam!
Floating more ideas
Customers using your products
Office mascot: give human attributes to non-human things (cats, coffee cups, staplers)
Behind the scenes: the “inside scoop”
Contests
Simple Simon contest
Comment to win
Contests can be fun
Only 3 days left to…
Mighty and magical
Rally around a cause
Sell nice
Lead AND follow
Be positive
Rally around a cause
Sell nice
Lead AND follow…
Positive
Negative
Positive + give back
Captions: short & pithy
Two sentences max—one-two punch that delivers. Add personality
Link to website for details: names, stories, dates, places, significance
Shorten links
My cup runneth over
Two great photos... one great caption.
Lush no, but there’s a story there
Now we’re talking...
Starting to do the happy dance yet?
Great photos… captions not so much
Keep it simple
Nailed it
And fun…
Memes don’t always need words...
Until they do
Captions yay or nay?
Make us think
Make us smile
Only if helps tell your story
... and this does
This does too
Add to the story
Ditto
When in doubt, shrink
Yawn...
LOL!
LOL x 2!!
Hashtags are important
Hashtags help tell the story #livedlongenoughtoseethis
Hashtags are how people find you
Do your researchhttp://websta.me/hot
Create event/campaign hashtags
Hashtags and tagging
Yes, even on Facebook
Sweet treat
Coldcuts
#FoodPorn photos… getting warmer
Starting to smile… and salivate
Perfection in a cracked-wheat bun!
Make their day
Use great language whether shared or original
Your muse
WARRIOR HEROICS
Walk your talk
Respond with heart
Responding is walking the talk
Continue the connection
The fan is your hero
Be selfless
Show gratitude for the relationship
You get what you give
Mirror your audience: they are your muse
Genuinely care... it will show
Now we’re talking...
Your muse
THE FEASTLet’s tell a story
Make us smile
Add your personality
Charm us
Care about us
Add your personality
On the fringe
Charmed
Beautiful… but about you
Even more beautiful when it’s about us
Inspire us
Officially “wow’d”
Nutty
No words necessary
Storytelling is in our soul.
Simple story: It’s a beautiful day
Feeling the need for Mother Earth beneath my feet today. You too? —Zappos
When was the last time you treated yourself to a walk on the beach? —KP.org
Happening now: A perfect ‘dig your toes in the sand’ kind of day. Wish you were here! —Aqua Aloha Surf Waikiki
Story: Great place to stay and play
Here’s our five o’clock shadow…
Story: Hawaii Fashion Week
Green is the new black!
Story: Relaxing vacation
Vacations were meant to be spent just like this!
Story: Fall clothing line
Wicked cool!
Dorothy’s house wouldn’t dare!
Story: Lipstick launch
Take that Picasso!
Story: Casual Beach Dining on Maui
Take that Picasso!
Story: Childcare – spark the imagination
Nurturing our next Picasso!
Story: Made in Hawaii product
Aloha spoken here
\Story: Grow your own health
What does your garden grow?
Story: Traffic cam
Stuck in back-to-school traffic, but loving the view!
Story: Pet friendly hotel
We can’t wait to see those tan lines!
Remember this one? Let’s caption it!
Dip your spoon in this strawberry summer moon.
Story: Professional Women’s Leadership
There’s no elevator to success. You have to take the stairs.
Would you add a caption to this?
Story: Ocean defenders
Why yes, I am king of this beach!
Story: Mental health
The bark stops here!
Story: Financial Planning
And the Darwin award goes to…
Story: Bible study
Need an Ark? I Noah guy!
Epic, #foodporn, instagawk, incredible, surreal, awe-inspiring, #nofiltersneeded
Top Hashtags on Instagram: #instagood, #instamood, love, #me, #tbt, #summer, #fun
Top Hashtags on Twitter: #gorgeous, #sun, #love, #me, #tbt, #follow, #photooftheday
Tribe Story — Know and use the brand voice
Gather the Clan —Share only the juice
Warrior Heroics —Respond with heart
The Feast — Keep it short, they’ll love you for it
Keep in touch!
Wahine Mediawahinemedia.comfacebook.com/wahinemedia@wahinemedia
Karen Weikertkarenweikert.comfacebook.com/spiritsayshi@karenweikert
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