10-MIT Storytelling: A technique for storytelling in presentations
Storytelling for Press
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By @lachinous & @ferylegas Powered by @RoninPPRR STORYTELLING FOR PRESS
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A course designed to show how to tell a great story and pitch it to the press
Transcript of Storytelling for Press
By @lachinous & @ferylegas
Powered by @RoninPPRR
STORYTELLING FOR PRESS
Facing Press
What NOT to do
● Discuss confidential information
● Lie, give vanities or “improved” information
Target Audience
Who’s your who?
● Use the 5 “Whys” to get to them
● What do they read?
Newsworthy events
1. Conflict2. Context3. Great Deed4. Preeminence 5. Transcendence
“A dog biting a person is not newsworthy... But a person biting a
dog, that’s interesting. More so if it’s on Youtube and the dog can play
the piano”
A good story creates:Empathy & Impact
Stories: How to
1. Intro and setting of characters2. Explanation and state of affairs3. Complicating Actions4. Ensuing events5. Outcome6. Closure/ Ending
“Put a kitty on a tree, throw some rocks at it and bring it
down”
1. Plot2. Character3. Ideas/Theme4. Language5. Pattern6. Spectacle (the visual)
Aristotle’s 6 Qualitative Elements of Drama
Contact us!Chio:[email protected]@lachinous
Fery:[email protected]@ferylegas
www.roninpublicrelations.com
