Storytelling Cookbook*

*Micro-Edition

Why Storytelling?Eine Geschichte.

A long time ago Truth was a skinny old man. He was also naked. One day Parable saw Truth coming down the road. "Truth," said Parable, "you look terrible. What's happened to you?"

"I'm starving, I'm cold, and no one ever invites me in for a meal."

"I know just how that is," said Parable, " for it used to be that way with me too. One day I put on the clothing of Parable, and people started inviting me everywhere. Life has been easy ever since. I suggest you get yourself some clothes. No one wants to look at the naked truth."

Truth took this to heart. He went home and began to fill his wardrobe with clothes. He had the elaborate ritual clothing of myth, the fanciful clothing of fairytale, the sturdy clothing of folktale. And as he began wearing his story clothes, he was invited everywhere, and he grew plump and healthy. To this day, Story is welcome everywhere, but people often forget that beneath the clothing of Story lives the naked Truth. (Jewish parable)

http://www.flickr.com/photos/markhillary/370268513/sizes/l/in/photostream/

„The Worst Case“

„Die Grundzutaten“

THEMAeindeutig?

http://www.flickr.com/photos/46335976@N00/1198987717/lightbox/

#Liebe #Erfolg, #Anerkennung #Eifersucht #Angst #Altern #Verlieren #Veränderung #Wachsen

#Tanzen #Bowling #Storytelling

#Social Media #Neurologie #Programmieren #Trend #Zukunft

http://www.flickr.com/photos/ableman/356478383/sizes/m/in/photostream/

Prämisse Was soll die

Story aussagen?

LoglineWorum gehts in

einem Satz?

Protagonist &

Konflikt&

Show don‘t tell.

3 Akt-Struktur

1 Akt*1 Viertel*

2 Akt*2 Viertel*

3 Akt*1 Viertel*

1 WendepunktZiel definieren

2 Wendepunkt+ / -

3 Wendepunkt- / +

(4 Wendepunkt)

Incident

Resolution

Universum

EmpathieWas soll das

Publikum fühlen?

#Lachen #Mitleid #Anstrengung #Eifer #Angst #Erreichen #Hartnäckigkeit #Kompetenz#Talent #Einsatz #Verletzlichkeit #Genius #Risikobereitschaft #Offenheit

Inszenierung #Publikumserlebnis

Story Ästhetik

TechnikMechanik

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ENDE!

Christian RiedelKommunikationsstratege +Story ArchitectTel: 0151-23062619christian@creativeglasses.de@mindcaffeine on twitter