THINK LIKE A FAN - HOW BRANDS CAN LEVERAGE STORYTELLING & LIVE STREAMING by Brian Fanzo, iSocialFanz
Storytelling builds brands
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CHANGING HEADS (OR CHOPPING THEM OFF) Darren Smith Creative Director
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Transcript of Storytelling builds brands
CHANGING HEADS (OR CHOPPING THEM OFF)
Darren SmithCreative Director
CHANGING HEADS (OR CHOPPING THEM OFF)
By simply telling a story the participant could plant ideas, thoughts and emotions into the listeners’ brains.
– Dr Uri Hasson, Psychology Dept, Princeton University
“ “
God’s first week: To do1. Heavens & Earth 2. Light & darkness 3. Sky 4. Land, plants & fruit 5. Sun, moon & stars 6. – Animals & livestock – Man & woman 7. Rest
WheN A sTory seems Too good To be True, iT usuAlly is.
A JourNAlisT’s iNsTiNCT For The TruTh is WhAT eNgeNders
iN our sTories The greATesT TrusT ANd AuTheNTiCiTy.
– dAVid WAlsh