Storyofcurry

10
all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country? If

Transcript of Storyofcurry

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all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstratethe legacy of your country?

I f

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of India

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The Origin

It is time tested.

The earliest curry is thought to have originated in the Indus Valley Civilization around 2600BC where ground spices like fennel, mustard, cumin, tamarind pods were used to flavor food.

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Its ingredients can be altered based on vegetarianism, nutrition, allergy or liking, without compromising the taste.

The Versatility of preparation

Spices

Herbs

Vegetables

Meat, Poultry or FishOil

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Colonial rule and immigrants from South-Asia brought home this delectable dish.The chicken tikka masala has been called the ‘true British national dish’ .

Centuries of trade relations and cultural exchanges have resulted in its widespread popularity.

Innumerable Indian restaurants and grocery stores are responsible for its growing popularity.

The curry blended with local herbs & ingredients created some very popular local cuisine.

Introduced by the British, pork cutlet curry is a widely popular dish.

The Acceptance

Its international appeal can be compared to that of the pizza.

Britain North America

Japan

The MiddleEast

The South-East Asia

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It facilitates interaction

It helps you win friends…

A home cooked Indian curry meal is an instant hit with any kind of guest.

There is always eagerness in enjoying the home-taste which is rendered by using the freshest of ingredients

and following traditonal recipes.

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The Variety

One can never get bored of having curry.In fact, people often get ‘curry cravings’ .

Various combinations of spices which may be used as whole or ground; raw or cooked; may be added in different sequences during preparation, producing varied results.

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The Economics

Curry houses, takeaways and ready meals make up an industry worth more than

in the UK.

Indian cuisine market share in the US isestimated to be around

$40mn1 in every 6

of humankind eats it almost daily.

It creates economic activity.

£3bn

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The need to promote the curry-making heritage

South asian women are almost never seen

cooking in restaurants,

although they carry most of the curry making

traditions through generations.

Promoting curry could generate employment to

millions of destitute women in the region.

it could solve problems.

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The age-old heritage of curry making in India has evolved so much over time that today it is vital to

family ties that is so quintessential. Gatherings may be without wine and spirits,

but they can never be without an array of curries prepared with care & affection.

The complex blend of aromas, the vibrant appearances and the sumptuous taste are simply irresistible.

This heritage would unequivocally be voted to be contained in a time-capsule by any Indian.

And the rest of the world that has already discovered or is slowly discovering its goodness would,

in all possibility, want the same.