Planning our TrailerStoryboard

Shot 1

Like in most trailers, we will open by introducing the production company. We are using ‘Twisted Pictures’ because they have great experience working with the horror genre. They have a creditable reputation after producing the horror film sequel of Saw. We plan to use an animated title to make it more entertaining and professional.

Shot 2

Sets the equilibrium (Todorov theory) By zooming in the boy, we make the viewer focus on him and suspect he will have a vital role in the film.

Shot 3

Plot starts to develop as there is a disruption to the equilibrium (Todorov theory). Do not show the characters full expression to create suspense.

Shot 4

Black screen swiftly disrupts the flow and gains the concentration of the viewer. Writing needs to be clear to allow the viewer to gain all the information.

Shot 5

Zoom technique effectively brings focus on the young boy and emphasis that something is not right which creates a mysterious atmosphere leading to the viewer wanting to know more.

Shot 6

Again, a black screen breaks up the shots and links the title to the previous title.

Shot 7

Close-up emphasises the worried emotion of the mother and this shot gives the viewer significant information regarding the storyline. It also flows well with the information on the titles.

Shot 8

The extreme close-up ensures the viewer starts to realise that some is wrong which effectively continues to build tension.

Shot 9

This shot introduces the mother as the protagonist and shows her frightened emotions which reflect the audience.

Shot 10

This shot relates back to the previous shots which creates match-on-action and creates a sense of curiosity for the audience.

Shot 11

This shot will significantly increase the mystery of the trailer as the viewer becomes aware of more abnormal events. By this point, the viewer starts to identify the horror genre.

Shot 12

This shot also develops the plot and concentrates on turning the mother into the victim. We plan to make this shot an iconic image of the our marketing campaign by using it in other products.

Shot 13

This increases the tension of the trailer as the viewer links the burning toy to the child. The slow zoom technique builds tension because it releases the whole image steadily.

Shot 14

The high-angle shot will allow the viewer to see as much as possible of the action and get a clear idea of the plot. The high-angle shot also represents the mother being controlled and dominated by the unknown antagonist.

Shot 15

This shot starts to increase the adrenaline of the trailer as the viewer absorbs both the feelings of the mother and the mysterious slamming of the door in the background.

Shot 16

This will be four quick shots showing a message written on the mirror. This will also be our tagline for the marketing campaign and therefore help the trailer link to the other products.

Shot 17

This shot will tease the viewer by disrupting the action but will give the viewer an extra incentive to watch the film.

Shot 18

This shot links back to a previous shot when the gas mysterious came on. This starts to establish the theme of the mother being haunted.

Shot 19

This shot also links back to a previous shot which uses a high-angle shot to ensure the viewer sees the knife as a key piece of iconography.

Shot 20

This is an important piece of information and the black screen makes the viewer take notice. It comes at a time when the suspense is peaking and therefore gets the viewers attention.

Shot 21

This point-of-view shot will make the viewer feel more involved in the trailer. By throwing the toy at the camera, the viewer will feel as if it has been thrown at them and as a result they will feel like the protagonist and understand the plot more.

Shot 22

The last two shots will provide the viewer will useful information regarding the film and will be clear and easy to read.

Shot 23