Storyboard

@judiknight http://newtricks.com 1

Scripting and Shooting A Short Promo Video

Judi Knight, New Tricks


Scripting the shots

• Chunk up the script so you can be on camera saying a sentence or two. • Intersperse those shots with images or b-

roll video with doing voice over that you can read. • Find images to use to demonstrate what

you are saying. Don’t try and memorize it all.


Storyboard Prep

• Divide the script into sections where you plan to be on camera and where you will do voice over.

• This allows you to film the sections separately so you can do one or two sentences at a time and then edit them together.

• You should be on camera when you are introducing yourself.

• And be on camera at the end when you are making a call to action.


Storyboard - 1

The IntroductionWhat:Judi on Camera- in front of the wood wall with the plant.

Text:“Hi, I’m Judi Knight, . . Founder of New Tricks”


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Ending of Introduction – Voice over Image

What:Insert image of the New Tricks Logo.

Text- Voice Over Recorded in Storyboard 1:……founder of New Tricks”


Storyboard - 3

What we do What: Judi on Camera in front of the wood wall with the plant.Text:“When you partner with us at New Tricks, we use our experience in psychology, technology and design to create a carefully crafted website that attracts visitors and converts them into clients online – as well as you do it in person.”


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Address Clients’ Pain Point What:Insert slide we created in Powerpoint with text of this content and our logo. Text-Voice Over“We believe that the end result of a redesign should be to bring you more leads, more customers and more business.”


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Call to ActionWhat:Judi on Camera in front of the wood wall with the plant.Text:“If you’d like to find out how you can use your website to help get the results you want, click the button next to this video to schedule a Talk it Out Consultation Session with me.”


PRODUCTION


Set Up Equipment and Test

• Choose a location, simple clean background• Set your tripod with iPad attached.• Set up your lights• Check your set with the iPad to see if the

background and lighting are right. • Clip on your microphone and insert the other

end into the iPad. Test the audio.


Set up the Shoot

• Mount the the iPad on the Tripod horizontally.• Place the tripod and iPad to your arms length

away. • Put the iPad Camera on Selfie view.• Adjust yourself in the viewfinder to find the

for best height and angle. For shooting.

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Set up the Shoot

• Have your script nearby. • Before each section of shooting you can look

at the script , get the one or two sentences memorized and shoot that section.

• Don’t bother with a teleprompter. Your eyes will give you away.

@judiknight http://newtricks.com


Shooting

• Be prepared to smile before you start and before you end each section.

• Turn on the video and look at yourself. Tap your nose to get a small yellow box, press your finger on it to focus.

• Look into the camera lense, Smile . . . Connect… Say that section of your lines.

• Push the button to end the video.


Shooting

• Go through each section of your script. • You can go ahead and film yourself doing the

voice over sections but you don’t need to make those look good since you can detach the video and just use the audio.

• You can also wait and do the voice over later if you want.


Shoot, Test, Reshoot

• Shoot some footage and then stop and play it back to make sure the audio is set right and that the video lights are right and that you and your background look good.

• Finish shooting all of your clips.• Check your video clips.

Storyboard

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