Story & Transmedia*

JT Velikovsky

Doctoral Candidate:

(Film/Screenwriting/Transmedia)

University of Newcastle

http://storyality.wordpress.com/

(* or: `Transmedia and Interdisciplinarity’)JT Velikovsky

This Presentation @

(1) What is `Story’?

(2) What is `Transmedia Storytelling’?

(3) Some Key Theorists in Transmedia

JT Velikovsky

What is: Story? (aka `Narrative’)

`Story = Character + Problem + Attempted Extrication’

(The Storytelling Animal, Jon Gottschall 2012, p. 52)

http://storyality.wordpress.com/2013/08/23/storyality-71-consilience-is-coming-read-all-about-it/

`In the case of fiction the most immediate patterns are those of character and event (goal, action, obstacle, outcome) and their combination in plot.’

(On the Origin of Stories, Brian Boyd, 2009, p. 254)

http://storyality.wordpress.com/2013/08/23/storyality-71-consilience-is-coming-read-all-about-it/

What is Story? (aka `Narrative’)

See: Evolution, Literature & Film: A Reader (2010)

http://storyality.wordpress.com/2013/08/23/storyality-71-consilience-is-coming-read-all-about-it/

What is Story? (aka `Narrative’)

`The Central Themes of Fiction: …survival, growing up, love and sex, family life, life within a social group, relations between social groups, and the life of the mind.’

Carroll, J (2012), p. 141 'The Truth About Fiction: Biological Reality And Imaginary Lives', Style, vol. 46, no. 2.

The Screenwriter’s Workbook (2011)

Velikovsky, JT (2011), 4th Edn., The Feature Film Screenwriter's Workbook, Lulu.com, Sydney

Key elements of a Film Story:

• Premise (or `Logline’ / `Hook’)• Character/s• Plot• Structure• Theme/s • Dialog• Style• Genre• Voice

`STORY’

http://storyality.wordpress.com/2012/12/17/storyality-28-screenwriting-manuals-since-1913/

Some key concepts in Narrative

• All `stories’ are: characters solving problems…

• Story `Syntagms’ (structure) vs. `Paradigms’ (agency)

• Plot vs. Structure (or: Fabula vs. Syuzhet)

• Storytelling: Some Elements & Choices (for writers)

• Story `Loglines’ (the 25-word teaser - or `hook’)

• A side note - Freud on: “the uncanny” in Art…

• Some popular story templates (for: plot structure)

• Character motivation: using Maslow’s hierarchy of needs

• Evolutionary Psychology on Human Nature

• Consilience – Science meets the Arts/Humanities

• On the monomyth (the hero’s journey, heroine’s journey)

• Themes

Story – `Syntagms vs. Paradigms’

http://storyality.wordpress.com/2012/12/20/storyality-34-screenplay-paradigms-or-screenplay-syntagms/

Story (`Plot’ versus `Structure’)Fabula = Plot chronology (or: temporal order of actual events); Fabula – the raw material (the events that happened in order)

Syuzhet = Structure (e.g: End, Start, Middle), i.e. flashbacks, etc.Syuzhet – The order in which You choose to tell (or, reveal ) it.

(e.g., Vladimir Propp, Viktor Shklovsky, David Bordwell)

e.g. Citizen Kane, Rashomon, Memento, Pulp Fiction, Irreversible,Primer, TimeCrimes, Edge of Tomorrow – and, Breaking Bad, etc.

Event 1 Event 2 Event 3 Event 4 Event 5

Event 5 Event 2 Event 4 Event 3 Event 1

Storytelling: Some Elements & Choices… 1. Genre Sci-Fi, Thriller, Mystery, Horror, Romance, Comedy ?2. Setting Place(s) / Location(s) ?3. Time Present, Future, Past ?4. Style Realist, Surrealist, Expressionist, Impressionist ?5. Theme/s Message/s, Motifs, Symbols, Tropes, the `Moral’ ?6. Character Bio-Psycho-Socio-Cultural… (Humanimal, `Agent’)7. “–ization (1) Character `change’/arc ? (2) `Learn’ something? 8. Plot Events (obstacles/problems)9. Structure Linear, Nonlinear, Parallel (Beginning, Middle, End)10. Pacing Slow, Medium, Fast ?11. Dialog Realism, Hyper-realism, Stylized, Silent (i.e. Text) ?12. Mood `Atmosphere’ (Joyful, Bleak, Stark, Romantic) ?13. Tone Serious, Sentimental, Naive, Ironic, Satirical, Absurd14. P.O.V Omnipotent narrator, Subjective, Single, Multiple15. `Voice’ (Yours…!) Ask: Who are your influences ?16. Media Screen (Visual), Audio, Text, Locative, Digital, etc ?

Story – `Logline’ or `Hook’ (25 words)

[Character/s] in [a problem-situation] must [take action / make a sacrifice] to [solve the problem/s].

e.g.:

Paranormal Activity (2009) – After moving into a suburban home, a couple becomes increasingly disturbed by a nightly demonic presence.

Mad Max (1979) – A vengeful Australian policeman sets out to avenge his partner, his wife and his son whom were murdered by a motorcycle gang in retaliation for the death of their leader.

http://storyality.wordpress.com/2012/12/31/storyality-56-examining-the-loglines-of-the-top-20-roi-films/

A note on `the uncanny’ in artIn discussing his horror / ghost film, The Shining (1980) with the film critic Michel Ciment, filmmaker Stanley Kubrick notes that, Freud observed: the uncanny is stronger in art, than in real life…

Kubrick & Ciment interview:

https://www.youtube.com/watch?v=wvoxjkTNOXE

(see minutes 31 - 36 of the above interview)

But, Freud can be problematic: see also posts #90 & 94

http://storyality.wordpress.com/an-index-to-this-blog/

Story Templates (or: syntagms)

Aristotle (335 BCE) – The Poetics (drama: `comedy’ vs. tragedy)Vladimir Propp (1928) – The Morphology of the Russian Folk TaleJoseph Campbell (1949) – The Hero With A Thousand FacesMaureen Murdock (1990) – The Heroine’s JourneyUmberto Eco (1979) – The Role of the Reader (incl: James Bond)

http://storyality.wordpress.com/2012/12/17/storyality-27-narratology-since-plato-a-brief-lit-review/

Movies - (Screenwriting `Gurus’): Syd Field, Linda Seger, Michael Hauge, Chris Vogler, Phillips & Huntley (Dramatica), Robert McKee, Richard Stefanik, Blake Snyder, Victoria Lynn Schmidt, John Truby, Todd Klickhttp://storyality.wordpress.com/2012/12/17/storyality-28-screenwriting-manuals-since-1913/

Maslow’s Hierarchy of Needs (1943)(as: the story `stakes’)

Maslow, A.H. (1943). `A theory of human motivation’. Psychological Review 50 (4) pp. 370–96

On Human Universals

Brown, DE (1991) Human Universals,

Temple University Press, Philadelphia.

http://ai.ato.ms/MITECS/Entry/brown.htmlhttp://condor.depaul.edu/mfiddler/hyphen/humunivers.htm

Pinker, S (2002)The Blank Slate:

The Modern Denial of Human Nature

http://storyality.wordpress.com/2012/08/12/hello-world/

A model of Human Nature (Carroll 2005)

A model of Human Nature (Carroll in Buss 2005, p.941)

Buss, DM (2005), The Handbook of Evolutionary Psychology, John Wiley & Sons, Hoboken, N.J.

Stories appeal to: `Human Nature’

Koestler, A 1967, The Ghost In The Machine, Hutchinson, London.

Wilson, EO 1998, Consilience: The Unity of Knowledge, Random House, New York.

`Human Nature’ = Ev Psych

Buss, DM 2012, Evolutionary Psychology: The New Science of the Mind, 4th edn, Pearson Allyn& Bacon, Boston.

Buss, DM 2005, The Handbook of Evolutionary Psychology, John Wiley & Sons, Hoboken, N.J.

Ev Psych: `Human Nature’

Carroll, J (2012), 'The Truth About Fiction: Biological Reality And Imaginary Lives', Style, vol. 46, no. 2. (pp.33-5)

Evolutionary Psychology: Human Nature

Carroll, J (2012), 'The Truth About Fiction: Biological Reality And Imaginary Lives', Style, vol. 46, no. 2.

Ev Psych: Human Nature

Carroll, J (2012), 'The Truth About Fiction: Biological Reality And Imaginary Lives', PowerPoint slides.

https://umsl.academia.edu/JosephCarroll

Consilience: Science meets the Arts

And see : E O Wilson `Consilience: The Unity of Knowledge’ (1998)

https://storyality.wordpress.com/2013/08/23/storyality-71-consilience-is-coming-read-all-about-it/

Maslow’s Hierarchy of Needs (1943)For Characterization & wants/needs

Maslow, A.H. (1954). Motivation and Personality, New York, NY: Harper.

1. Biological

2. Psychological

3. Sociological

4. Cultural

5. Spiritual

The `monomyth’ (Campbell 1949)1. The Call to Adventure2. Refusal of the Call 3. Supernatural Aid 4. The Crossing of the First Threshold5. Belly of The Whale 6. The Road of Trials 7. The Meeting With the Goddess8. The Woman as Temptress9. The Atonement with the Father10. The Apotheosis11. The Ultimate Boon 12. Refusal of the Return 13. The Magic Flight 14. Rescue from Without15. The Crossing of the Return Threshold16. Master of Two Worlds17. Freedom to Livehttp://storyality.wordpress.com/2013/08/23/storyality-73-the-heros-journey-its-not-what-you-think/

Vogler, C (1990)The Writer’s Journey

http://www.boston.com/bostonglobe/ideas/articles/2011/07/17/the_all_purpose_guide_to_epic_movies/

The Essay Film (Non-Narrative)

Sans Soleil (Chris Marker 1983)

2014 `Sight & Sound’ Best Documentary Pollhttp://www.bbc.com/news/entertainment-arts-28602506

Man With A Movie Camera (Vertov 1929)

The Essay FilmThe Essay Film can be `anti-narrative’; more stream-of-consciousness, (think, say: James Joyce’s Ulysses, etc.) More about impressions, memories,perception and cognition – and in essence, `Doing Philosophy On Film’.)

Dziga Vertov’s (1929) documentary Man With A Movie Camera opens with:

"The film Man With A Movie Camera represents AN EXPERIMENTATION IN THE CINEMATIC COMMUNICATION of visual phenomena WITHOUT THE USE OF INTERTITLES (a film without intertitles) WITHOUT THE HELP OF A SCENARIO (a film without a scenario) WITHOUT THE HELP OF THEATRE (a film without actors, without sets, etc.)

This new experimentation work by Kino-Eye is directed towards the creation of an authentically international absolute language of cinema – ABSOLUTE KINOGRAPHY – on the basis of its complete separation from the language of theatre and literature.“ (Vertov 1929)

The Essay Film

Chris Marker’s Sans Soleil (1983) begins with a T S Eliot (1930) quote:

"Because I know that time is always timeAnd place is always and only placeAnd what is actual is actual only for one timeAnd only for one place".

Storytelling…

And now…

Transmedia Storytelling super-set … (a transmedia story = `2 or more’ media)

Novel

Film

Game

TV series

Music / Song

Poem

Joke

Website

Comic

Play

Alternate RealityGame

?

Audio

LocativeMedia

SocialMedia

Transmedia Examples: The Blair Witch Project, The Matrix, Dexter, LOST

`Case Files’ book, Short film anthology, Dexter ARG, Bad Twin novel, Find 815 ARG

The LOST Transmedia `Multiverse’ :

http://lostpedia.wikia.com/wiki/Main_Page (accessed 2011)

Transmedia Graphic Novels: HEROES & BUFFY

http://www.nbc.com/heroes/novels/http://www.darkhorse.com/Books/14-

115/Buffy-the-Vampire-Slayer-Season-8-Volume-1-The-Long-Way-Home-TPB

Transmedia narrative extensions, and/or continuations in other media

http://www.johnwatsonblog.co.uk/

Character Blog of Dr John H Watson – narrative extension of the BBC1 TV series SHERLOCK

Dr Colin Harvey’s Taxonomy of Transmedia Storytelling

(Dr Who - 2.5D Venn representation – by JT Velikovsky)

Ur text

Intellectual Property Dr Who

Directed TMS Spinoff novels from BBC

Books; video games

Devolved TMS Audio plays & prose

fiction produced by Big

Finish, Dr Who Annuals

produced by World (1966

onwards)

Detached TMS Faction Paradox books,

graphic novels and audio

plays; K-9 television

series; Iris Wildthyme

anthologies

Directed TMS Dr Who comic creator on

official website; Dr Who

toys produced by

Character Options,

licensed RPG

Emergent User-Generated TMS Fan fiction prose, short

films, modded RPGs

Devolved User-Driven TMS Youtube UGC

Detached User-Driven TMS Slash fiction

Note: all stories overlap the ur text :Either characters, settings, events, all

http://www.storyworlds.de/programme-thursday-2011-06-30/

http://storyality.wordpress.com/2013/02/12/storyality-64-Why-Transmedia-is-Destiny/

Holarchy of Transmedia: Genres, Storyworlds, Themes, Characters, Locations

The 3 laws of holarchies, and the evolution of culture means: Transmedia was inevitable

Locative Narrative - e.g. Janet Cardiff: Walks

Forest Walk (Cardiff 1991)

http://cardiffmiller.com/artworks/walks/index.html

Alter Bahnhof Walk (Cardiff & Miller 2012)Myst (The Millers, 1993)

[compare with…]

TRANSMEDIA CREDITS - JT Velikovsky

• 91-94 – Newcastle Uni (B.A. Communications - Screenwriting)

• 95-96 – Screenwriting & Filmmaking – AFTRS - 2 years

• 98 – Story Analyst (Fox Studios, Polygram, ScreenNSW, etc)

• 2000 - Inform P/L – National Games Market Analyst (Aust)

• 2000-2002 - Game Writer/Designer @ Ratbag Games

• 2004-5 - Director/Game Designer, A-Rage Games/UniSA

• 2005-7 - Game Designer/Writer – Red Tribe Games

• 2008 – Transmedia Consulting: Film, TV, Comix, ARGs

Writing Feature Film Scripts (30+)

• 2010-2013

• XCOM (Game) – 2K Games – Game Screenwriter

• CAUGHT INSIDE (2011) – Film Screenwriter

• THE JUNGLE (2013) – Script Editor, Directing Attachment

• Script Assessor & Judge – the Australian Writer’s Guild

`JUMPER' – Transmedia storytelling

YA Novel series Fox Feature FilmConsole Game:

JUMPER: Griffin’s StoryNovel tie-in forConsole Game

Movie soundtrackMovie website

`LOONEY TUNES’ (2007) Transmedia

PS2, Wii, 360 Game (2007)

`Backstory’ comic: Game lead-in

(Looney Tunes charactersas children)

(Looney Tunes short films)

`AM SO AS' (2011) - TransmediaA Transmedia Novel /Short Film/Game/Website - about Transmedia…

http://www.am-so-as.webs.com/

Theorists / Researchers…

And now…

WHAT IS `TRANSMEDIA’?

(1) Thw PGA’s `CODE OF CREDITS’ (2010) Definition

(2) Screen Australia’s Definitions (2013)

(3) Dr Christy Dena’s Phd Thesis (2009)

(4) Starlight Runner Website (Gomez) (2007)

(5) Prof Henry Jenkins (Blogs, Books) (2003)

(6) Marsha Kinder - on TMNT (1990/1991)

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PGA Code of Credits : `Transmedia Producer’

PGA 2010, Producers Guild Of America - Code Of Credits - New Media

http://www.producersguild.org/?page=coc_nm#transmedia

`A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist.

These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.

A Transmedia Producer credit is given to the person(s) responsible for a significant portion of a project’s long-term planning, development, production, and/or maintenance of narrative continuity across multiple platforms, and creation of original storylines for new platforms.’

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Screen Australia - Definitions

Single-platform: Content produced for one platform only (e.g. a standalone website or game or mobile series).

Cross-platform: Using multiple digital media to distribute a piece of content (e.g. a webisode delivered online and via mobile device; a program for TV broadcast and online delivery)

Multi-platform: Content created to exist on different platforms in different forms (e.g. a TV program with a website delivering separate audiovisual content; a feature film with an associated game):

Transmedia: Storytelling across multiple forms of media, with each element making distinctive contributions to a user's understanding of the story universe, including where user actions affect the experience of content across multiple platforms (e.g. reaching a score level in an online game unlocks the next mobile episode).

http://www.screenaustralia.gov.au/funding/allmedia/definitions.aspx

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Christy Dena’s PhD on Transmedia Practice (2009)(the first PhD on Transmedia Practice)

Dena, C 2009, Transmedia Practice: Theorising The Practice Of Expressing A Fictional World Across

Distinct Media And Environments, Department of Media and Communications, PhD Thesis, Sydney: University of Sydney

http://www.christydena.com/phd/

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http://www.christydena.com/phd/

‘Cross-Media Production Process Comparison’ Chart, by Crossover NordicConceived by Crossover Nordic Team, chart visualization by Daniel (DaPonte 2008)

(Dena 2009, p. 65)Dena, C 2009,

Transmedia Practice: Theorising The Practice Of Expressing A Fictional World Across Distinct Media And Environments, Department of Media and Communications,

PhD Thesis, Sydney: University of Sydneyhttp://www.christydena.com/phd/

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Starlight Runner Entertainment - Jeff Gomez

http://www.starlightrunner.com/

World’s leading/biggest Transmedia consultancy/practice

Starlight Runner Ent. (Jeff Gomez)

Gomez, J 2013, Starlight Runner Entertainment webpage: `What Is Transmedia?',

starlightrunner.com/, viewed 20th Oct 2013, http://www.starlightrunner.com/transmedia

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Henry Jenkins in Convergence Culture (2006) states:

“Transmedia represents the integration of entertainment experiences across a range of different media platforms”

Jenkins defines Transmedia as - Storytelling that:

“immerses an audience in a Story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story”.

Prof. Henry Jenkins (USC, ex-MIT)

Jenkins, H 2008, Convergence Culture: Where Old and New Media Collide (Revised Edn), New York University Press, NY

Marsha Kinder: Playing With Power (1991)

Kinder, M 1991, Playing With Power In Movies, Television, And Video Games: From Muppet

Babies To Teenage Mutant Ninja Turtles, University of California Press, Berkeley.

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`Transmedia intertextuality’ (first use of term transmedia)

Teenage Mutant Ninja Turtles expanded from comics (1984) to television (1987), videogames (1989), and a feature film (1990).

Kinder argues that pre-cinema-going children ‘learn that movies make a vital contribution to an ever-expanding supersystem of entertainment, one marked by transmedia intertextuality’ (Kinder, 1991: 1).

Gary’s Social Media Count:http://www.personalizemedia.com/garys-social-media-count/

See also - Gary Hayes’ `Transmedia Production Bible’ Template:http://www.personalizemedia.com/dummies-guide-to-writing-a-transmedia-

production-bible/

Transmedia - The “Business”

Social Media Heritage Media

Jenkins’ “7 Principles of Transmedia Storytelling”:

1) Spreadability vs. Drillability2) Continuity vs. Multiplicity3) Immersion vs. Extractability4) Worldbuilding5) Seriality6) Subjectivity (2ndary chars)7) Performance

#1 - Henry Jenkins - Revenge of the Origami Unicorn (Part 1) 3 x Principleshttp://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html#2 - Revenge of the Origami Unicorn - (Part 2) The Remaining Four Principleshttp://henryjenkins.org/2009/12/revenge_of_the_origami_unicorn.html

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`8 Characteristics of a Transmedia Production’Jeff Gomez (2007)

1) Content is originated by one or a very few visionaries2) Cross-media rollout is planned early in the life of the franchise3) Content is distributed to three (3) or more media platforms4) Content is unique, adheres to platform-specific strengths, and is not repurposed from one platform to the next5) Content is based on a single vision for the story world6) Concerted effort is made to avoid fractures and schisms7) Effort is vertical across company, third parties and licensees8) Rollout features audience participatory elements, including:

- Web portal- Social networking- Story-guided user-generated content

http://pganmc.blogspot.com.au/2007/10/pga-member-jeff-gomez-left-assembled.html

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Gomez’ “8 Characteristics of a Transmedia Prod’n” [CONT.]

Examples of Transmedia properties:

• The Blair Witch Project• The Matrix• Hot Wheels: World Race / Acceleracers• Bionicles• Pokemon• Magic: The Gathering • & many Disney projects including: High School Musical,

Pirates of the Caribbean, Fairies, and Hannah Montana.

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http://on-writering.blogspot.com.au/2013/02/transmedia-storytelling-and-beyond.html

`TRANSMEDIA PRACTICE: A COLLECTIVE APPROACH’ (2014)

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http://storyality.wordpress.com/2013/11/18/storyality-96-transmedia-practice-a-collective-approach-2014/

The Top 20 RoI Films

StoryAlity: the Top 20 R.o.I. Films(3 of the 20 are: `Transmedia films’)

1. Paranormal Activity (2009)

2. Mad Max (1980)

3. The Blair Witch Project (1999)

4. El Mariachi (1993)

5. Night of the Living Dead (1968)

6. Rocky (1976)

7. Halloween (1978)

8. American Graffiti (1973)

9. Clerks (1994)

10. Once (2007)

11. Napoleon Dynamite (2004)

12. Open Water (2004)

13. Friday the 13th (1980)

14. The Devil Inside (2012)

15. Saw (2004)

16. Primer (2004)

17. The Evil Dead (1983)

18. ET: The Extra-Terrestrial (1982)

19. The Full Monty (1997)

20. Star Wars (1977)

21. My Big Fat Greek Wedding (2002)

Data Source: http://www.the-numbers.com/movies/records/budgets.php

http://storyality.wordpress.com/

How Many of the Top 20 RoI Films Were Transmedia..?

(i.e. on launch - by the PGA Definition…? Two of the 20 Films)

JT Velikovsky’s chapter on `Transmedia in the Top 20 RoI Films’ is here:http://storyality.wordpress.com/2013/11/18/storyality-96-transmedia-practice-a-collective-approach-2014/

Star Wars (1977) was not Transmedia on launch…(It only later became Transmedia)

Originally a low-budget film sequel (novel) to Star Wars (1977) was written by Alan Dean Foster, Splinter of the Mind’s Eye. However when Star Wars became a surprise smash-hit,

this story was sidelined (forgotten?) - in favour of The Empire Strikes Back film storyline.

FILM/TV/GAME/NOVELS – Are they always TRANSMEDIA ?

Brand Franchises / `Narrative Extensions’ vs Adaptations:

Games, Movies, Sites, Books, Comics

• Harry Potter, Star Wars, LOTR,

Blair Witch, The Matrix, etc

• Shrek, Over The Hedge, The Simpsons

OR - Alternate Reality Games ? (Q: Are ARG’s `Transmedia’?)

• Majestic (a standalone ARG, by EA)

• The LOST Experience, Find 815

• Spielberg/Kubrick’s movie `A.I.’ & `The Beast’ ARG

• Dexter `Game On’ (ARG)

Note: Adaptations are not transmedia. (Q: Is The Bible transmedia?)

http://4dfiction.com/2011/03/your-mom-is-transmedia/

The Transmedia Controversy (e.g.: What about: ARGs?)

http://4dfiction.com/2011/03/your-mom-is-transmedia/

The Transmedia Producer – and ARGs…

http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/

Transmedia Creation Methodologies (Pratten)

http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/

Transmedia Creation Methodologies (Pratten 2010)

TRANSMEDIA – Story Formats:

• Prequels / Backstories (Blair Witch Dossier - book)

• Interstitial Stories (e.g. Buffy comic = Season 5->6, & 8)

• Parallel Stories (e.g. Jumper: Griffin’s Story – Game/Novel)

• Peripheral Stories (e.g. Buffy / Angel – TV, Comics)

• UGC (User Generated Content) – (e.g. Web Fan Fiction)

• Twin Peaks / The Secret Diary of Laura Palmer/ The Dale Cooper Audio Tapes

• LOST – the PC Game (starring a new character – `Non-Canon’!)

…To `Canon’ or Not To `Canon’?

(That is the question...)

Transmedia Links - Christy Dena

http://www.YouSuckAtTransmedia.com/

http://www.christydena.com/

http://www.authenticinallcaps.com/

Rick Deckard - and the origami unicorn left for him, by GaffBlade Runner (1982, Dir: Ridley Scott)

Jenkins’ notion of `the origami unicorn’ – a story element/ plot twist thatcasts the rest of the (transmedia) story in a totally new/different light…

`The Origami Unicorn’ (Henry Jenkins 2009)

http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

http://storyality.wordpress.com/2013/02/12/storyality-64-Why-Transmedia-is-Destiny/

The `prongs’ of the fork are the story’s narrative extensions in different media.The `impossible trident’ is a good metaphor (and, may include: novels, ARGs, etc)

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http://storyality.wordpress.com/2013/02/12/storyality-64-Why-Transmedia-is-Destiny/

DISCIPLINES/FIELDS/MEDIA in Transmedia Production

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Novels Prose/novel writing/MarketingFilm Screenwriting/Film Production/MarketingGame Game Design/Development (incl: Computer Science, 3D Art)TV Series TV writing & screen production/MarketingWebsites Web site Design/Development/MarketingWebseries Webseries writing & screen production/MarketingCharBlogs Web design/Dramatic-Character Writing/MarketingComics Comic writing/Design/Production/MarketingSongs Music writing, Performance, Recording, Publishing/ MarketingPlays Theatre Writing & Production / MarketingARGs Game & puzzle design, production / Marketing Audio Tours, Walks, Audiobooks, etc. / Marketing(etc…)See also Christy Dena’s TEDx talk on Transmedia: (Storytelling in all media)http://www.youtube.com/watch?v=GtuthYUrntw (12 mins)

Important Q: What does each media do best? (And: not as well as others?)

http://storyality.wordpress.com/2013/02/12/storyality-64-Why-Transmedia-is-Destiny/

SUMMARY - Transmedia Research:

Some Key Theorists/Practitioners in Transmedia:- Henry Jenkins (see also, 2003 MIT Review, and, Askwith on `The Matrix’)- Jeff Gomez (Starlight Runner Entertainment)- Christy Dena- Gary Hayes- Rob Pratten- Marsha Kinder- Transmedia Activism (e.g. `An Inconvenient Truth’)- Note also the PGA (USA) - and Screen Australia definitions of Transmedia.

Some Controversies in Transmedia: - Is transmedia `3 or more’ (i.e. PGA), or just `2 or more’ (i.e. Dena) media?- Are ARGs transmedia, or, just one component of a Transmedia property?

Note: Each media should contribute unique elements to the story universe. Transmedia is *not* just: adaptations, sequels, franchising, or merchandising.

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TRANSMEDIA: UNITY & DIVERSITY

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STORY UNIVERSE:

STORY EVENTS:

(TRANS) MEDIA:

http://storyality.wordpress.com/2013/02/12/storyality-64-Why-Transmedia-is-Destiny/

https://storyality.wordpress.com/2014/12/06/storyality-122-ie2014-international-interactive-entertainment-conference/

WHAT IS: `CULTURE’ (?)See Kroeber & Kluckholn (1952) … for 164 different definitions of `culture’.

What is: `the unit of culture’?(e.g.: books, movies, songs, poems, jokes, stories ? )

See: `Memetics’ (e.g., Dawkins (1976) The Selfish Gene)

Is `culture’:…Ideas, Processes, Products ?

See: Csikszentmihalyi, M (1996), Creativity: Flow and the Psychology of Discovery and Invention, 1st edn, HarperCollins, New York.

06/03/2015 JT Velikovsky

On Creativity – R K Sawyer (2012) & Csikszentmihalyi (1996)

http://storyality.wordpress.com/2012/12/06/what-is-creativity-and-how-does-it-work/

Culture = a system of nested domains… i.e. `bio-psycho-socio-culture’

Novel

Film

Game

TV series

Music / Song

Poem

Joke

Website

Comic

Play

Alternate RealityGame

?

Audio

LocativeMedia

SocialMedia

MEMES – UNITS OF CULTURE – HOLON-PARTONS

06/03/2015 JT Velikovsky

http://storyality.wordpress.com/2013/12/12/storyality-100-the-holonic-structure-of-the-meme-the-unit-of-culture/

UNITS OF BIOLOGY = HOLON-PARTONS (SYSTEMS)

06/03/2015 JT Velikovsky

http://www.practicalmemetics.com/index.php/memetics-101/202-mem-101-holons.html?showall=1&limitstart=

You are here…

MEMES = UNITS OF CULTURE = HOLON-PARTONS

06/03/2015 JT Velikovsky

http://www.practicalmemetics.com/index.php/memetics-101/202-mem-101-holons.html?showall=1&limitstart=

MEMES = UNITS OF CULTURE = HOLON-PARTONS

06/03/2015 JT Velikovsky

http://storyality.wordpress.com/2013/12/12/storyality-100-the-holonic-structure-of-the-meme-the-unit-of-culture/

http://storyality.wordpress.com/

JT Velikovsky’s Doctoral Research BlogOn: Story / Screenwriting / Movies / Transmedia

`Schools of Thought’ in the Arts/Humanities

A list of 50 `Schools of Thought’:http://storyality.wordpress.com/2014/05/07/storyality-113-schools-of-thought-in-the-arts-humanities-survey/

e.g.: • Digital Literary Studies (e.g. Siemens, Schreibman, Crompton, Hoover, Liu)• Ecocriticism (e.g. William Rueckert, Joseph Meeker, Cheryll Glotfelty)• Empirical Literary Studies (e.g. Willie van Peer, Sonia Zyngier, Marisa Bortolussi,

Frank Hakemulder)• Evocriticism/Biopoetics/Literary Darwinism/Consilience (e.g. EO Wilson, Brian

Boyd, Joseph Carroll, Jon Gottschall, Brett Cooke, Frederick Turner, Michelle ScaliseSugiyama, David Bordwell, Richard Dawkins, Steven Pinker, Daniel Dennett)

• Existentialism (e.g. Jean-Paul Sartre, Simone de Beauvoir, Maurice Merleau-Ponty, Albert Camus, Søren Kierkegaard, Friedrich Nietzsche)

• Feminism (e.g. Julia Kristeva, Hélène Cixous, Luce Irigaray, Laura Mulvey)• Formalism (e.g. Plato, Aristotle, Vladimir Propp, Roman Jakobson, Viktor

Shklovsky, David Bordwell)• Etc!

(Choose a school - or schools - that fit best with your own worldview…)

TRANSMEDIA Group (@ Uni IQ)

http://www.uniiq.com/groups/transmedia/

06/03/2015 JT Velikovsky

Story & Transmedia*

JT Velikovsky

Doctoral Candidate:

(Film/Screenwriting/Transmedia)

University of Newcastle

http://storyality.wordpress.com/

(* or: `Transmedia and Interdisciplinarity’)06/03/2015 JT Velikovsky