Storrs Center – Building a new downtown!ctmainstreet.org/.../Winter-Newsletter-08-for-web.pdfw n e...

6
W N E S NEWSLETTER OF THE CONNECTICUT MAIN STREET CENTER Imagine a vibrant college town with thousands of students, faculty, and staff living and working alongside local residents. Both the campus and community host a wide variety of civic, sports, and artistic events throughout the year, bringing thousands more to visit campus. Now, consider this campus community, with over 20,000 residents and students, if only a limited number of restaurants and shopping venues existed. The Town of Mansfield and the University of Connecticut faced this unique challenge when discussions began about the need to develop a true town center in 1999. These leaders recognized that this initiative could not be undertaken individu- ally – so an alliance comprised of representa- tives from the municipality, the university, and the local community was formed. As a result of those discussions, the Mansfield Downtown Partnership, Inc. (the Partner- ship), a non-profit organization, was created and charged with the task of developing a new downtown - Storrs Center. Characterized by collaborative efforts amongst the participants, the Partnership organizing committee, the precursor to its Board of Directors, recognized the need for a full-time staff person(s) committed to the Partnership and the development of committees to assist in carrying out detailed planning and work – key components of the Main Street Four Point Approach™. An early goal for the Partnership was to gain public support for the project and its efforts have been vital and diverse. Many individuals, businesses, and organizational members have provided outreach and support through their representation of the Partnership at Planning and Zoning Commission public hearings, by writing letters to local and national legislators, and by advocating for state and federal funding. Committee members have been effective in building community consensus, and the Partnership’s connections with local groups including non-profit organizations, commu- nity-based organizations, town committees, and departments within the University of Connecticut have been particularly impor- tant. The Partnership has also worked close- ly with residents located near the future site of Storrs Center and has held or participated in over 300 public meetings. Finally, the Partnership’s membership, an integral aspect of the organization and a reflection of the Board of Directors’ and committees’ work, recently welcomed it 400th member! As the Partnership continues to shape its vision, it has listened, adjusted its course as needed, and continued to move forward – all with the input and support from the local community. Other components that have contributed to forging the Partnership’s solid alliances and built a spirit of collaboration include: Monthly emails sent to over 600 people who have expressed interest in the project or in living or working in Storrs Center. Good relationships fostered with media sources through press releases, timely responses to inquiries, and meetings with editorial boards. A website (updated regularly!) that includes a project timeline, Partnership meeting agendas and minutes and membership information. Town and university events that highlight the Mansfield community, such as the Partnership’s signature event - the Festival on the Green - which will celebrate its fifth year in fall 2008. The realization of Mansfield’s new downtown will be the result of a shared vision built through collaboration, consen- sus-building, and strong partnerships. For more information, contact the Partnership at 860.429.2740 or [email protected]. Information about the Partnership and Storrs Center may be found through the Town of Mansfield's website, www.mansfieldct.org. Rendering courtesy of LeylandAlliance/Urban Design Associates CYNTHIA VAN ZELM, Executive Director, Mansfield Downtown Partnership, Inc. Storrs Center – Building a new downtown! VOL.8, NO.1 WINTER 2008

Transcript of Storrs Center – Building a new downtown!ctmainstreet.org/.../Winter-Newsletter-08-for-web.pdfw n e...

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N E W S L E T T E R O F T H E C O N N E C T I C U T M A I N S T R E E T C E N T E RConnecticut Main Street CenterP. O. Box 261595Hartford, CT 06126

860-280-2337www.ctmainstreet.org

CHARTINGYOURCOURSETOAVIBRANTDOWNTOWN

NONPROFITORGANIZATIONU.S. POSTAGE

PAIDHARTFORD CT

PERMIT NO. 229

Imagine a vibrant college town withthousands of students, faculty, and staff livingand working alongside local residents. Both the campus and community host a widevariety of civic, sports, and artistic eventsthroughout the year, bringing thousandsmore to visit campus.

Now, consider this campus community,with over 20,000 residents and students, if only a limited number of restaurants andshopping venues existed. The Town ofMansfield and the University of Connecticutfaced this unique challenge when discussions began about the need to develop a true town center in 1999.

These leaders recognized that this initiative could not be undertaken individu-ally – so an alliance comprised of representa-tives from the municipality, the university,and the local community was formed. As aresult of those discussions, the MansfieldDowntown Partnership, Inc. (the Partner-ship), a non-profit organization, was createdand charged with the task of developing anew downtown - Storrs Center.

Characterized by collaborative effortsamongst the participants, the Partnershiporganizing committee, the precursor to itsBoard of Directors, recognized the need for a full-time staff person(s) committed to thePartnership and the development of committees to assist in carrying out detailedplanning and work – key components of the Main Street Four Point Approach™.

An early goal for the Partnership was to gain public support for the project and itsefforts have been vital and diverse. Manyindividuals, businesses, and organizationalmembers have provided outreach and support through their representation of thePartnership at Planning and ZoningCommission public hearings, by writing letters to local and national legislators, andby advocating for state and federal funding.Committee members have been effective inbuilding community consensus, and the

Partnership’s connections with local groupsincluding non-profit organizations, commu-nity-based organizations, town committees,and departments within the University ofConnecticut have been particularly impor-tant. The Partnership has also worked close-ly with residents located near the future siteof Storrs Center and has held or participatedin over 300 public meetings. Finally, thePartnership’s membership, an integral aspectof the organization and a reflection of theBoard of Directors’ and committees’ work,recently welcomed it 400th member!

As the Partnership continues to shape itsvision, it has listened, adjusted its course asneeded, and continued to move forward – all with the input and support from the localcommunity.

Other components that have contributedto forging the Partnership’s solid alliancesand built a spirit of collaboration include:• Monthly emails sent to over 600 peoplewho have expressed interest in the project or

in living or working in Storrs Center.• Good relationships fostered with mediasources through press releases, timelyresponses to inquiries, and meetings witheditorial boards.• A website (updated regularly!) thatincludes a project timeline, Partnershipmeeting agendas and minutes and membership information.• Town and university events that highlight the Mansfield community, such asthe Partnership’s signature event - theFestival on the Green - which will celebrateits fifth year in fall 2008.

The realization of Mansfield’s newdowntown will be the result of a sharedvision built through collaboration, consen-sus-building, and strong partnerships.

For more information, contact the Partnership at860.429.2740 or [email protected]. Information aboutthe Partnership and Storrs Center may be found through theTown of Mansfield's website, www.mansfieldct.org.

Rendering courtesy of LeylandAlliance/Urban Design Associates

CARL ROSACEO, Main Street Waterbury

The spirit of Main Street Waterbury’s(MSW) success can be summed up in oneword - “partnerships.” As a core MainStreet principle, the actualization of “pub-lic/private partnerships” cannot be under-scored enough. It is with the support ofand through our various partners that weare succeeding in the execution of ouraction plans, and many of MSW’s accom-plishments are due in large part to collab-orations forged with the many organiza-tions that share our common interest inrevitalizing downtown Waterbury.

A few of the partnerships that havemade an impact are:

• MSW’s Clean Team, which is respon-sible for litter control on the sidewalksand streets downtown, has joined with theWaterbury Development Corporation(WDC), the Connecticut CommunityFoundation, and the city’s Public WorksDepartment in a collective effort to keepthe district beautiful.

• A Building Improvement and FaçadeRestoration program was made possible

through a part-nership withthe WDC.MSW contin-ues to enjoyadditional collaborationswith WDC including downtownbusiness growth and retention initia-tives, a restaurant recruiting programand other revitalization strategies.

• MSW has also partnered with theWaterbury Regional Chamber toadvance important initiatives signifi-cant to downtown including a SpecialServices District, and issues relatingto transportation, business develop-ment, parking strategies, zoning, public policy and the inception of the Waterbury Region Arts & Culture Collaborative.

• MSW has established a partnershipwith the Mattatuck Museum, the Arts and

Tourism Commission, and the NorthwestConnecticut Convention and VisitorsBureau to promote and bring more artisticand cultural performances to downtownand to the Green, particularly on Farmer’sMarket days.

• MSW has partnered with the down-town merchants on their various eventsincluding the summer outdoor movieseries, the Mardi Gross Halloween event,and Downtown Tag Sale & Flea Market.

Most important is MSW’s partnershipwith the City of Waterbury which hasfacilitated the logistics for all of its out-

door events. Without thecity’s partnership and contri-butions, MSW would nothave held successful commu-nity and fundraising eventssuch as the annual Brass CityBrew Fest, Banner Program,Holiday Lights Program, andthe numerous other outdooractivities that involve, set-up, clean-up, street closures,and police presence.

A Main Street programmust establish and nurturepartnerships with its municipal and local leader-ship in order to sustain itselfover the long haul.

It is Main Street Waterbury’s good fortunethat it has many dedicated partners walking in step with us as we strive tomake our vision for downtown Waterbury a reality.

Partnerships– The Key to Success!

CYNTHIA VAN ZELM, Executive Director,Mansfield Downtown Partnership, Inc. Storrs Center –

Building a new downtown!

VOL.8, NO.1 WINTER 2008

Working to keep downtown Waterbury clean,safe and friendly is a continuing priority.

Celebrity Chefjudges and

competitors celebrate atWaterbury’s

fundraising eventEat Your Art Out.

“…it's the community in action that accomplishes more than any individual does, no matter how strong he may be.”

Studs Terkel

“Partnering with Main Street Waterbury andthe city as well as the region’s other economicand community development entities is para-mount to the future success of Waterbury andthe Greater Waterbury region.”Steve Sasala, Chief Executive Officer, Waterbury RegionalChamber of Commerce

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LAURA KNOTT-TWINEExecutive Director, Hartford Preservation Alliance

The Hartford Preservation Alliance (HPA) is dedicated to the preservation and revital-ization of the unique architectural heritageand neighborhood character of Hartford,Connecticut. Historic buildings are commu-nity assets that play an important role in creating value and stabilizing neighborhoods.In fact, Hartford has over 4,000 buildings listed on Registers of Historic Places.

HPA is committed to helping owners succeed in taking care of their historic build-ings and homes. Recently HPA was involvedin the initiation of the proposal that resultedin the Hartford Preservation Ordinance andall stages of the ordinance’s drafting, develop-ment and implementation. The ordinance,which took effect in December 2006, aims topreserve the unique fabric of Hartford’s historic neighborhoods.

Yet the successful adoption of the HartfordPreservation Ordinance would not have comeinto effect without the many collaborationsand partnerships that make it an effective toolfor historic preservation. Each group is a fullpartner in ensuring the success of the ordinance:• Hartford City Council with the support of Mayor Eddie Perez• Historic Properties/PreservationCommission- a five-member Commissionwho has jurisdiction over all property in Hartford districts listed on the National orState Register of Historic Places.• The City of Hartford Department ofDevelopment Services-Planning Division • Northside Institute NeighborhoodAlliance (NINA)• Hartford 2000 (H2K) – a coalition ofHartford’s fourteen NeighborhoodRevitalization Zone Committees and the City of Hartford• Hartford Preservation Alliance

The ordinance requires owners of proper-ty in a historic district and subject to the ordinance, to obtain the approval of theHistoric Properties/Preservation Commissionbefore demolishing any structure or beforeobtaining a building permit to make exteriorchanges to the building, if the changes willbe visible from the street. The Commission isrequired to follow the standards of the

Secretary of the Interior and the new City of Hartford Design Guidelines.

Additionally, through the Department of Development Services, tax delinquent and city-owned property has been conveyed to community-based organizationswhose principle purpose is to restore and rehabilitate sub-standard properties.

The Development ServicesLicenses and InspectionsOffice also serves thosewho have applied for ademolition or building permit on a listed historicproperty. Resources,including historic guide-lines, a brochure outliningthe ordinance and staff, areavailable to assist thebuilding owner in under-standing the implications of the preservationordinance. Over 340 local contractors havereceived information from the planningdepartment informing them of the new ordinance.

HPA, in partnership with Hartford 2000and the Hartford Public Library, the HistoricPreservation Commission (HPC), theDepartment of Development Services (DDS)and Neighborhoods of Hartford, Inc. (NHI)sponsored a citywide workshop on the new ordinance.

During the coming year, HPA plans topresent a series of informational workshopsabout the ordinance to each of the neighbor-hood revitalization zone committees affectedby the ordinance. HPA is also ready to launcha certificate program for contractors whoattend and complete a comprehensive two-

evening course regarding the ordinance andthe resources available.

HPA recognizes the real value in its strongpreservation community and applauds thecollaborations and partnerships that havebeen forged with these organizations, and thecommitment of its leaders. The implementa-tion of the Historic Preservation Ordinancemakes Hartford a leader among cities that recognize the value of preserving historicarchitecture as a tool for urban neighborhoodrevitalization.

For more information about the Historic Preservation Ordinance: The City of Hartford, Department of DevelopmentServices, Planning Division www.hartford.gov/Development/planning/pln-historic.htm

Board of Directors2007-2008Keith J. Kumnick, SIOR, CHAIR

Colliers Dow & Condon

Lisa Bumbera, SECRETARY

John Baker, TREASURER

Webster Bank

Timothy H. CoppageConnecticut Housing Finance Authority

Lawrence LusardiState of Connecticut Department of Economic & Community Development

Thomas E. MaranoThe Connecticut Light and Power Company

Alan J. PlattusYale School of Architecture

Calvin PriceLiberty Bank

Robert SantyCERC

Shelly SaczynskiThe United Illuminating Company

Greg ZellerStrategic Leadership Resources

P.O. Box 261595Hartford, CT 06126860-280-2337 www.ctmainstreet.org

John Simone, President & CEO

Kimberley Parsons-Whitaker, Associate Director

Courtney A. Hendricson,Director of Community Development

Deborah K. Werner,Network and Operations Manager

MARILYN RISIExecutive Director, Upper AlbanyMain Street

Albany Avenue, a majorthoroughfare in Hartford, hasmarked the passing yearsaccommodating change andongoing transition as the community surrounding it haschanged. Home to a predomi-nately Jewish immigrantneighborhood in the 19th and20th centuries, to that of abroad mix of ethnic groupsincluding African American,West Indian and Hispanic res-idents today, the “Avenue” hasheld steady as a gateway, notonly in the physical sense toHartford and to the growingsurrounding suburbs, but in ametaphorical way to the peo-ple who live and work there.While the previous changes inthe Upper Albany area havenot always been kind, todaythe neighborhood is infusedwith a vitality of spirit and“can-do” attitude and drivenby the entrepreneurship of itssmall and medium-sized businesses. Consistently present, facilitating the transition through its ever-broadening partnerships with privateand public entities, is Upper Albany Main Street.

Upper Albany Main Street (UAMS)takes its mission seriously. “To preserve,revitalize, and support the commercial dis-trict of Upper Albany by working with resi-dents, merchants, and stakeholders to createa neighborhood of choice.” However, it isthe phrase “by working with” that resonatesmost loudly. As an economic develop-ment, community revitalization organiza-tion, UAMS has been the catalyst in theAlbany Avenue commercial corridorthrough its inclusive attitude and consistent actions.

UAMS takes great pride in its partner-ships and credits strong interaction andshared vision for the dynamic energy andsweeping change, underscored with meas-urable success, that is occurring in the

Upper Albany district. Its methodologyhas been to link resources outside thecommunity to its residents and small business operators, and has been driven bya single focus — to transform the Avenueinto a destination for the arts, educationand entertainment.

As a neighborhood partner, due to its adjacent location, The University ofHartford has held firm to its spirit of dedication to the community since itsinception in 1957. The University, “a private university with a public purpose,”has incorporated “service learning” as apart of its educational curriculum andencourages faculty involvement and inter-change. Through the Micro BusinessIncubator program, students earn creditstowards their degrees while contributingtheir time and service to activities in theneighborhood. To date, and for the lastfour years, more than 250 students fromthe Barney School of Business and otherschools have worked with approximately50 local business owners to provide

Center of Change, Gateway to Progress

Connecticut MainStreet Center ispleased to welcomeits new Director of CommunityDevelopment,Courtney A.Hendricson.

Courtney recently returned toConnecticut fromBritish Columbiawhere she worked for the British Columbia Safety Authority(BCSA). As Leader, Partnerships andAdvisory Services, she created and admin-istered a stakeholder consultation programconsisting of industry, local government,contractor, and education representativesand spearheaded negotiations with the governments of British Columbia andAlberta regarding joint implementation of safety initiatives, technical training, and certification standards.

Previously, Courtney worked in the City Manager’s office in Austin, Texaswhere she assisted with negotiationsbetween neighborhoods and city staffregarding proposed residential develop-ment and participated on a transit-orienteddevelopment and zoning revision implementation team.

Courtney received her Bachelor of Artsdegree in Government and Sociology fromConnecticut College and her Master ofPublic Affairs from The University of Texasat Austin.

In her role with CMSC, Courtney will provide guidance and assistance to MainStreet communities, coordinate resources todeliver specific targeted services and workto secure effective relationships with members, municipal partners, elected officials and experts throughout the state.

Connecticut Main StreetCenter is generously supported by

“What makes our job so interesting is thevariety of buildings and projects found inHartford. Every type of work can bereviewed from a restored front porch toadvising on the replacement of hundredsof factory windows.” Laura Knott-Twine, Executive Director of HPA.

Historic Preservation– A Tool for Urban Revitalization

To learn more about Connecticut Main Streetmembership, visit www.ctmainstreet.org

training in business planning, operations,customer service and marketing, whilebuilding students’ practical skills and providing experiential learning opportuni-ties. UAMS actively manages the program, monitoring the on-going interactions andactivities, and provides a series of topic-specific seminars which address particular issues identified through a needsassessment. During the tenure of this program, 120 new jobs have been createdand total private investment amounts toapproximately $25,100,000.

Metro Hartford Alliance has a well-established regional agenda that encouragespartnerships across public and private

sectors to build the regional economy, andhas expanded its connections with localorganizations and business owners. TheCity of Hartford's Department ofDevelopment Services Division ofPlanning, in partnership with Metro-Hartford Alliance, has developed Hartford2010, the framework which is guidingHartford’s vision for a dynamic, livable,healthy, and economically vibrant city.UAMS is one of the neighborhood groupsthat has become an economic partnerthough its support of this initiative.Additionally, Albany Avenue, a majorartery identified in Hartford 2010, willundergo reorganized traffic patterns andenhanced pedestrian walkways, parkingand wayfinding signage through the Route44 (Albany Avenue) Safety ImprovementProject, a collaboration between the State ofConnecticut Department of Transportation

and the Metropolitan District Commission.UAMS is positioned at the center of theseinitiatives as it acts as the fulcrum for balancing the community’s interests andneeds, monitors and advocates for thedevelopment of public, retail, office andresidential space, and advocates for a safer,pedestrian-friendly environment that willserve to enhance the commercial district.

In civic partnership, UAMS is at theforefront of the Weed and Seed program, aninnovative, comprehensive multi-agencyapproach to law enforcement, crime prevention, and community revitalization, and works with the City of

Hartford, the Hartford PoliceDepartment’s Community ServiceOfficer, and neighborhood organiza-tions to enforce current health andsafety regulations and maintain a safe and attractive commercial district

Upper Albany Main Streetactively promotes the developmentof the Albany Avenue district andits commercial partners include:Chrysalis Center Headquarters,University of Hartford PerformingArts Center, and the Saint FrancisHospital and Medical Center off-sitelaundry facility. The Upper AlbanyMerchants Association (UAMA), inpartnership with UAMS, seeks toimprove the commercial climate of

Albany Avenue, making it a more attractiveplace to work and operate a business.Through this partnership, UAMA is able toprovide access to low-interest loans, healthcare benefits, and cooperative advertising to its affiliation of small business owners and organizations in theAlbany Avenue commercial district.

But perhaps most visually representa-tive of UAMS’s partnering philosophy arethe new and colorful banners which linethe Avenue. The words – “many voices, onespirit” – clearly define the inclusive valueswith which Upper Albany Main StreetCenter approaches each day and every new challenge. Together with its partners,through collaborations and alliances,Albany Avenue will truly become the gateway to its own new future.

CT Main Street CenterIntroduces New StaffMember

Working together, the community is building a neighborhood filled with pride.

University of Hartford students and Micro Business Incubator program participants.

Students work with small business owners to implement solutions pertaining to business planning, loan applications, financial literacy,marketing and technology.

Courtney A. Hendricson

WELCOME New Connecticut Main Street Member!City of Middletown

The “Sliver Building” at 663 Broad Street (top) and theSouth Armory at the Colt Complex are both protected bythe Hartford Preservation Ordinance.

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LAURA KNOTT-TWINEExecutive Director, Hartford Preservation Alliance

The Hartford Preservation Alliance (HPA) is dedicated to the preservation and revital-ization of the unique architectural heritageand neighborhood character of Hartford,Connecticut. Historic buildings are commu-nity assets that play an important role in creating value and stabilizing neighborhoods.In fact, Hartford has over 4,000 buildings listed on Registers of Historic Places.

HPA is committed to helping owners succeed in taking care of their historic build-ings and homes. Recently HPA was involvedin the initiation of the proposal that resultedin the Hartford Preservation Ordinance andall stages of the ordinance’s drafting, develop-ment and implementation. The ordinance,which took effect in December 2006, aims topreserve the unique fabric of Hartford’s historic neighborhoods.

Yet the successful adoption of the HartfordPreservation Ordinance would not have comeinto effect without the many collaborationsand partnerships that make it an effective toolfor historic preservation. Each group is a fullpartner in ensuring the success of the ordinance:• Hartford City Council with the support of Mayor Eddie Perez• Historic Properties/PreservationCommission- a five-member Commissionwho has jurisdiction over all property in Hartford districts listed on the National orState Register of Historic Places.• The City of Hartford Department ofDevelopment Services-Planning Division • Northside Institute NeighborhoodAlliance (NINA)• Hartford 2000 (H2K) – a coalition ofHartford’s fourteen NeighborhoodRevitalization Zone Committees and the City of Hartford• Hartford Preservation Alliance

The ordinance requires owners of proper-ty in a historic district and subject to the ordinance, to obtain the approval of theHistoric Properties/Preservation Commissionbefore demolishing any structure or beforeobtaining a building permit to make exteriorchanges to the building, if the changes willbe visible from the street. The Commission isrequired to follow the standards of the

Secretary of the Interior and the new City of Hartford Design Guidelines.

Additionally, through the Department of Development Services, tax delinquent and city-owned property has been conveyed to community-based organizationswhose principle purpose is to restore and rehabilitate sub-standard properties.

The Development ServicesLicenses and InspectionsOffice also serves thosewho have applied for ademolition or building permit on a listed historicproperty. Resources,including historic guide-lines, a brochure outliningthe ordinance and staff, areavailable to assist thebuilding owner in under-standing the implications of the preservationordinance. Over 340 local contractors havereceived information from the planningdepartment informing them of the new ordinance.

HPA, in partnership with Hartford 2000and the Hartford Public Library, the HistoricPreservation Commission (HPC), theDepartment of Development Services (DDS)and Neighborhoods of Hartford, Inc. (NHI)sponsored a citywide workshop on the new ordinance.

During the coming year, HPA plans topresent a series of informational workshopsabout the ordinance to each of the neighbor-hood revitalization zone committees affectedby the ordinance. HPA is also ready to launcha certificate program for contractors whoattend and complete a comprehensive two-

evening course regarding the ordinance andthe resources available.

HPA recognizes the real value in its strongpreservation community and applauds thecollaborations and partnerships that havebeen forged with these organizations, and thecommitment of its leaders. The implementa-tion of the Historic Preservation Ordinancemakes Hartford a leader among cities that recognize the value of preserving historicarchitecture as a tool for urban neighborhoodrevitalization.

For more information about the Historic Preservation Ordinance: The City of Hartford, Department of DevelopmentServices, Planning Division www.hartford.gov/Development/planning/pln-historic.htm

Board of Directors2007-2008Keith J. Kumnick, SIOR, CHAIR

Colliers Dow & Condon

Lisa Bumbera, SECRETARY

John Baker, TREASURER

Webster Bank

Timothy H. CoppageConnecticut Housing Finance Authority

Lawrence LusardiState of Connecticut Department of Economic & Community Development

Thomas E. MaranoThe Connecticut Light and Power Company

Alan J. PlattusYale School of Architecture

Calvin PriceLiberty Bank

Robert SantyCERC

Shelly SaczynskiThe United Illuminating Company

Greg ZellerStrategic Leadership Resources

P.O. Box 261595Hartford, CT 06126860-280-2337 www.ctmainstreet.org

John Simone, President & CEO

Kimberley Parsons-Whitaker, Associate Director

Courtney A. Hendricson,Director of Community Development

Deborah K. Werner,Network and Operations Manager

MARILYN RISIExecutive Director, Upper AlbanyMain Street

Albany Avenue, a majorthoroughfare in Hartford, hasmarked the passing yearsaccommodating change andongoing transition as the community surrounding it haschanged. Home to a predomi-nately Jewish immigrantneighborhood in the 19th and20th centuries, to that of abroad mix of ethnic groupsincluding African American,West Indian and Hispanic res-idents today, the “Avenue” hasheld steady as a gateway, notonly in the physical sense toHartford and to the growingsurrounding suburbs, but in ametaphorical way to the peo-ple who live and work there.While the previous changes inthe Upper Albany area havenot always been kind, todaythe neighborhood is infusedwith a vitality of spirit and“can-do” attitude and drivenby the entrepreneurship of itssmall and medium-sized businesses. Consistently present, facilitating the transition through its ever-broadening partnerships with privateand public entities, is Upper Albany Main Street.

Upper Albany Main Street (UAMS)takes its mission seriously. “To preserve,revitalize, and support the commercial dis-trict of Upper Albany by working with resi-dents, merchants, and stakeholders to createa neighborhood of choice.” However, it isthe phrase “by working with” that resonatesmost loudly. As an economic develop-ment, community revitalization organiza-tion, UAMS has been the catalyst in theAlbany Avenue commercial corridorthrough its inclusive attitude and consistent actions.

UAMS takes great pride in its partner-ships and credits strong interaction andshared vision for the dynamic energy andsweeping change, underscored with meas-urable success, that is occurring in the

Upper Albany district. Its methodologyhas been to link resources outside thecommunity to its residents and small business operators, and has been driven bya single focus — to transform the Avenueinto a destination for the arts, educationand entertainment.

As a neighborhood partner, due to its adjacent location, The University ofHartford has held firm to its spirit of dedication to the community since itsinception in 1957. The University, “a private university with a public purpose,”has incorporated “service learning” as apart of its educational curriculum andencourages faculty involvement and inter-change. Through the Micro BusinessIncubator program, students earn creditstowards their degrees while contributingtheir time and service to activities in theneighborhood. To date, and for the lastfour years, more than 250 students fromthe Barney School of Business and otherschools have worked with approximately50 local business owners to provide

Center of Change, Gateway to Progress

Connecticut MainStreet Center ispleased to welcomeits new Director of CommunityDevelopment,Courtney A.Hendricson.

Courtney recently returned toConnecticut fromBritish Columbiawhere she worked for the British Columbia Safety Authority(BCSA). As Leader, Partnerships andAdvisory Services, she created and admin-istered a stakeholder consultation programconsisting of industry, local government,contractor, and education representativesand spearheaded negotiations with the governments of British Columbia andAlberta regarding joint implementation of safety initiatives, technical training, and certification standards.

Previously, Courtney worked in the City Manager’s office in Austin, Texaswhere she assisted with negotiationsbetween neighborhoods and city staffregarding proposed residential develop-ment and participated on a transit-orienteddevelopment and zoning revision implementation team.

Courtney received her Bachelor of Artsdegree in Government and Sociology fromConnecticut College and her Master ofPublic Affairs from The University of Texasat Austin.

In her role with CMSC, Courtney will provide guidance and assistance to MainStreet communities, coordinate resources todeliver specific targeted services and workto secure effective relationships with members, municipal partners, elected officials and experts throughout the state.

Connecticut Main StreetCenter is generously supported by

“What makes our job so interesting is thevariety of buildings and projects found inHartford. Every type of work can bereviewed from a restored front porch toadvising on the replacement of hundredsof factory windows.” Laura Knott-Twine, Executive Director of HPA.

Historic Preservation– A Tool for Urban Revitalization

To learn more about Connecticut Main Streetmembership, visit www.ctmainstreet.org

training in business planning, operations,customer service and marketing, whilebuilding students’ practical skills and providing experiential learning opportuni-ties. UAMS actively manages the program, monitoring the on-going interactions andactivities, and provides a series of topic-specific seminars which address particular issues identified through a needsassessment. During the tenure of this program, 120 new jobs have been createdand total private investment amounts toapproximately $25,100,000.

Metro Hartford Alliance has a well-established regional agenda that encouragespartnerships across public and private

sectors to build the regional economy, andhas expanded its connections with localorganizations and business owners. TheCity of Hartford's Department ofDevelopment Services Division ofPlanning, in partnership with Metro-Hartford Alliance, has developed Hartford2010, the framework which is guidingHartford’s vision for a dynamic, livable,healthy, and economically vibrant city.UAMS is one of the neighborhood groupsthat has become an economic partnerthough its support of this initiative.Additionally, Albany Avenue, a majorartery identified in Hartford 2010, willundergo reorganized traffic patterns andenhanced pedestrian walkways, parkingand wayfinding signage through the Route44 (Albany Avenue) Safety ImprovementProject, a collaboration between the State ofConnecticut Department of Transportation

and the Metropolitan District Commission.UAMS is positioned at the center of theseinitiatives as it acts as the fulcrum for balancing the community’s interests andneeds, monitors and advocates for thedevelopment of public, retail, office andresidential space, and advocates for a safer,pedestrian-friendly environment that willserve to enhance the commercial district.

In civic partnership, UAMS is at theforefront of the Weed and Seed program, aninnovative, comprehensive multi-agencyapproach to law enforcement, crime prevention, and community revitalization, and works with the City of

Hartford, the Hartford PoliceDepartment’s Community ServiceOfficer, and neighborhood organiza-tions to enforce current health andsafety regulations and maintain a safe and attractive commercial district

Upper Albany Main Streetactively promotes the developmentof the Albany Avenue district andits commercial partners include:Chrysalis Center Headquarters,University of Hartford PerformingArts Center, and the Saint FrancisHospital and Medical Center off-sitelaundry facility. The Upper AlbanyMerchants Association (UAMA), inpartnership with UAMS, seeks toimprove the commercial climate of

Albany Avenue, making it a more attractiveplace to work and operate a business.Through this partnership, UAMA is able toprovide access to low-interest loans, healthcare benefits, and cooperative advertising to its affiliation of small business owners and organizations in theAlbany Avenue commercial district.

But perhaps most visually representa-tive of UAMS’s partnering philosophy arethe new and colorful banners which linethe Avenue. The words – “many voices, onespirit” – clearly define the inclusive valueswith which Upper Albany Main StreetCenter approaches each day and every new challenge. Together with its partners,through collaborations and alliances,Albany Avenue will truly become the gateway to its own new future.

CT Main Street CenterIntroduces New StaffMember

Working together, the community is building a neighborhood filled with pride.

University of Hartford students and Micro Business Incubator program participants.

Students work with small business owners to implement solutions pertaining to business planning, loan applications, financial literacy,marketing and technology.

Courtney A. Hendricson

WELCOME New Connecticut Main Street Member!City of Middletown

The “Sliver Building” at 663 Broad Street (top) and theSouth Armory at the Colt Complex are both protected bythe Hartford Preservation Ordinance.

Page 4: Storrs Center – Building a new downtown!ctmainstreet.org/.../Winter-Newsletter-08-for-web.pdfw n e s w n e s ˘ ˇ ˆ ˙ ˝˝ ˛ ˚ ˝ ˝ ˘˘ ˇ ˆ ˇ ˙˙

LAURA KNOTT-TWINEExecutive Director, Hartford Preservation Alliance

The Hartford Preservation Alliance (HPA) is dedicated to the preservation and revital-ization of the unique architectural heritageand neighborhood character of Hartford,Connecticut. Historic buildings are commu-nity assets that play an important role in creating value and stabilizing neighborhoods.In fact, Hartford has over 4,000 buildings listed on Registers of Historic Places.

HPA is committed to helping owners succeed in taking care of their historic build-ings and homes. Recently HPA was involvedin the initiation of the proposal that resultedin the Hartford Preservation Ordinance andall stages of the ordinance’s drafting, develop-ment and implementation. The ordinance,which took effect in December 2006, aims topreserve the unique fabric of Hartford’s historic neighborhoods.

Yet the successful adoption of the HartfordPreservation Ordinance would not have comeinto effect without the many collaborationsand partnerships that make it an effective toolfor historic preservation. Each group is a fullpartner in ensuring the success of the ordinance:• Hartford City Council with the support of Mayor Eddie Perez• Historic Properties/PreservationCommission- a five-member Commissionwho has jurisdiction over all property in Hartford districts listed on the National orState Register of Historic Places.• The City of Hartford Department ofDevelopment Services-Planning Division • Northside Institute NeighborhoodAlliance (NINA)• Hartford 2000 (H2K) – a coalition ofHartford’s fourteen NeighborhoodRevitalization Zone Committees and the City of Hartford• Hartford Preservation Alliance

The ordinance requires owners of proper-ty in a historic district and subject to the ordinance, to obtain the approval of theHistoric Properties/Preservation Commissionbefore demolishing any structure or beforeobtaining a building permit to make exteriorchanges to the building, if the changes willbe visible from the street. The Commission isrequired to follow the standards of the

Secretary of the Interior and the new City of Hartford Design Guidelines.

Additionally, through the Department of Development Services, tax delinquent and city-owned property has been conveyed to community-based organizationswhose principle purpose is to restore and rehabilitate sub-standard properties.

The Development ServicesLicenses and InspectionsOffice also serves thosewho have applied for ademolition or building permit on a listed historicproperty. Resources,including historic guide-lines, a brochure outliningthe ordinance and staff, areavailable to assist thebuilding owner in under-standing the implications of the preservationordinance. Over 340 local contractors havereceived information from the planningdepartment informing them of the new ordinance.

HPA, in partnership with Hartford 2000and the Hartford Public Library, the HistoricPreservation Commission (HPC), theDepartment of Development Services (DDS)and Neighborhoods of Hartford, Inc. (NHI)sponsored a citywide workshop on the new ordinance.

During the coming year, HPA plans topresent a series of informational workshopsabout the ordinance to each of the neighbor-hood revitalization zone committees affectedby the ordinance. HPA is also ready to launcha certificate program for contractors whoattend and complete a comprehensive two-

evening course regarding the ordinance andthe resources available.

HPA recognizes the real value in its strongpreservation community and applauds thecollaborations and partnerships that havebeen forged with these organizations, and thecommitment of its leaders. The implementa-tion of the Historic Preservation Ordinancemakes Hartford a leader among cities that recognize the value of preserving historicarchitecture as a tool for urban neighborhoodrevitalization.

For more information about the Historic Preservation Ordinance: The City of Hartford, Department of DevelopmentServices, Planning Division www.hartford.gov/Development/planning/pln-historic.htm

Board of Directors2007-2008Keith J. Kumnick, SIOR, CHAIR

Colliers Dow & Condon

Lisa Bumbera, SECRETARY

John Baker, TREASURER

Webster Bank

Timothy H. CoppageConnecticut Housing Finance Authority

Lawrence LusardiState of Connecticut Department of Economic & Community Development

Thomas E. MaranoThe Connecticut Light and Power Company

Alan J. PlattusYale School of Architecture

Calvin PriceLiberty Bank

Robert SantyCERC

Shelly SaczynskiThe United Illuminating Company

Greg ZellerStrategic Leadership Resources

P.O. Box 261595Hartford, CT 06126860-280-2337 www.ctmainstreet.org

John Simone, President & CEO

Kimberley Parsons-Whitaker, Associate Director

Courtney A. Hendricson,Director of Community Development

Deborah K. Werner,Network and Operations Manager

MARILYN RISIExecutive Director, Upper AlbanyMain Street

Albany Avenue, a majorthoroughfare in Hartford, hasmarked the passing yearsaccommodating change andongoing transition as the community surrounding it haschanged. Home to a predomi-nately Jewish immigrantneighborhood in the 19th and20th centuries, to that of abroad mix of ethnic groupsincluding African American,West Indian and Hispanic res-idents today, the “Avenue” hasheld steady as a gateway, notonly in the physical sense toHartford and to the growingsurrounding suburbs, but in ametaphorical way to the peo-ple who live and work there.While the previous changes inthe Upper Albany area havenot always been kind, todaythe neighborhood is infusedwith a vitality of spirit and“can-do” attitude and drivenby the entrepreneurship of itssmall and medium-sized businesses. Consistently present, facilitating the transition through its ever-broadening partnerships with privateand public entities, is Upper Albany Main Street.

Upper Albany Main Street (UAMS)takes its mission seriously. “To preserve,revitalize, and support the commercial dis-trict of Upper Albany by working with resi-dents, merchants, and stakeholders to createa neighborhood of choice.” However, it isthe phrase “by working with” that resonatesmost loudly. As an economic develop-ment, community revitalization organiza-tion, UAMS has been the catalyst in theAlbany Avenue commercial corridorthrough its inclusive attitude and consistent actions.

UAMS takes great pride in its partner-ships and credits strong interaction andshared vision for the dynamic energy andsweeping change, underscored with meas-urable success, that is occurring in the

Upper Albany district. Its methodologyhas been to link resources outside thecommunity to its residents and small business operators, and has been driven bya single focus — to transform the Avenueinto a destination for the arts, educationand entertainment.

As a neighborhood partner, due to its adjacent location, The University ofHartford has held firm to its spirit of dedication to the community since itsinception in 1957. The University, “a private university with a public purpose,”has incorporated “service learning” as apart of its educational curriculum andencourages faculty involvement and inter-change. Through the Micro BusinessIncubator program, students earn creditstowards their degrees while contributingtheir time and service to activities in theneighborhood. To date, and for the lastfour years, more than 250 students fromthe Barney School of Business and otherschools have worked with approximately50 local business owners to provide

Center of Change, Gateway to Progress

Connecticut MainStreet Center ispleased to welcomeits new Director of CommunityDevelopment,Courtney A.Hendricson.

Courtney recently returned toConnecticut fromBritish Columbiawhere she worked for the British Columbia Safety Authority(BCSA). As Leader, Partnerships andAdvisory Services, she created and admin-istered a stakeholder consultation programconsisting of industry, local government,contractor, and education representativesand spearheaded negotiations with the governments of British Columbia andAlberta regarding joint implementation of safety initiatives, technical training, and certification standards.

Previously, Courtney worked in the City Manager’s office in Austin, Texaswhere she assisted with negotiationsbetween neighborhoods and city staffregarding proposed residential develop-ment and participated on a transit-orienteddevelopment and zoning revision implementation team.

Courtney received her Bachelor of Artsdegree in Government and Sociology fromConnecticut College and her Master ofPublic Affairs from The University of Texasat Austin.

In her role with CMSC, Courtney will provide guidance and assistance to MainStreet communities, coordinate resources todeliver specific targeted services and workto secure effective relationships with members, municipal partners, elected officials and experts throughout the state.

Connecticut Main StreetCenter is generously supported by

“What makes our job so interesting is thevariety of buildings and projects found inHartford. Every type of work can bereviewed from a restored front porch toadvising on the replacement of hundredsof factory windows.” Laura Knott-Twine, Executive Director of HPA.

Historic Preservation– A Tool for Urban Revitalization

To learn more about Connecticut Main Streetmembership, visit www.ctmainstreet.org

training in business planning, operations,customer service and marketing, whilebuilding students’ practical skills and providing experiential learning opportuni-ties. UAMS actively manages the program, monitoring the on-going interactions andactivities, and provides a series of topic-specific seminars which address particular issues identified through a needsassessment. During the tenure of this program, 120 new jobs have been createdand total private investment amounts toapproximately $25,100,000.

Metro Hartford Alliance has a well-established regional agenda that encouragespartnerships across public and private

sectors to build the regional economy, andhas expanded its connections with localorganizations and business owners. TheCity of Hartford's Department ofDevelopment Services Division ofPlanning, in partnership with Metro-Hartford Alliance, has developed Hartford2010, the framework which is guidingHartford’s vision for a dynamic, livable,healthy, and economically vibrant city.UAMS is one of the neighborhood groupsthat has become an economic partnerthough its support of this initiative.Additionally, Albany Avenue, a majorartery identified in Hartford 2010, willundergo reorganized traffic patterns andenhanced pedestrian walkways, parkingand wayfinding signage through the Route44 (Albany Avenue) Safety ImprovementProject, a collaboration between the State ofConnecticut Department of Transportation

and the Metropolitan District Commission.UAMS is positioned at the center of theseinitiatives as it acts as the fulcrum for balancing the community’s interests andneeds, monitors and advocates for thedevelopment of public, retail, office andresidential space, and advocates for a safer,pedestrian-friendly environment that willserve to enhance the commercial district.

In civic partnership, UAMS is at theforefront of the Weed and Seed program, aninnovative, comprehensive multi-agencyapproach to law enforcement, crime prevention, and community revitalization, and works with the City of

Hartford, the Hartford PoliceDepartment’s Community ServiceOfficer, and neighborhood organiza-tions to enforce current health andsafety regulations and maintain a safe and attractive commercial district

Upper Albany Main Streetactively promotes the developmentof the Albany Avenue district andits commercial partners include:Chrysalis Center Headquarters,University of Hartford PerformingArts Center, and the Saint FrancisHospital and Medical Center off-sitelaundry facility. The Upper AlbanyMerchants Association (UAMA), inpartnership with UAMS, seeks toimprove the commercial climate of

Albany Avenue, making it a more attractiveplace to work and operate a business.Through this partnership, UAMA is able toprovide access to low-interest loans, healthcare benefits, and cooperative advertising to its affiliation of small business owners and organizations in theAlbany Avenue commercial district.

But perhaps most visually representa-tive of UAMS’s partnering philosophy arethe new and colorful banners which linethe Avenue. The words – “many voices, onespirit” – clearly define the inclusive valueswith which Upper Albany Main StreetCenter approaches each day and every new challenge. Together with its partners,through collaborations and alliances,Albany Avenue will truly become the gateway to its own new future.

CT Main Street CenterIntroduces New StaffMember

Working together, the community is building a neighborhood filled with pride.

University of Hartford students and Micro Business Incubator program participants.

Students work with small business owners to implement solutions pertaining to business planning, loan applications, financial literacy,marketing and technology.

Courtney A. Hendricson

WELCOME New Connecticut Main Street Member!City of Middletown

The “Sliver Building” at 663 Broad Street (top) and theSouth Armory at the Colt Complex are both protected bythe Hartford Preservation Ordinance.

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N E W S L E T T E R O F T H E C O N N E C T I C U T M A I N S T R E E T C E N T E RConnecticut Main Street CenterP. O. Box 261595Hartford, CT 06126

860-280-2337www.ctmainstreet.org

CHARTINGYOURCOURSETOAVIBRANTDOWNTOWN

NONPROFITORGANIZATIONU.S. POSTAGE

PAIDHARTFORD CT

PERMIT NO. 229

Imagine a vibrant college town withthousands of students, faculty, and staff livingand working alongside local residents. Both the campus and community host a widevariety of civic, sports, and artistic eventsthroughout the year, bringing thousandsmore to visit campus.

Now, consider this campus community,with over 20,000 residents and students, if only a limited number of restaurants andshopping venues existed. The Town ofMansfield and the University of Connecticutfaced this unique challenge when discussions began about the need to develop a true town center in 1999.

These leaders recognized that this initiative could not be undertaken individu-ally – so an alliance comprised of representa-tives from the municipality, the university,and the local community was formed. As aresult of those discussions, the MansfieldDowntown Partnership, Inc. (the Partner-ship), a non-profit organization, was createdand charged with the task of developing anew downtown - Storrs Center.

Characterized by collaborative effortsamongst the participants, the Partnershiporganizing committee, the precursor to itsBoard of Directors, recognized the need for a full-time staff person(s) committed to thePartnership and the development of committees to assist in carrying out detailedplanning and work – key components of the Main Street Four Point Approach™.

An early goal for the Partnership was to gain public support for the project and itsefforts have been vital and diverse. Manyindividuals, businesses, and organizationalmembers have provided outreach and support through their representation of thePartnership at Planning and ZoningCommission public hearings, by writing letters to local and national legislators, andby advocating for state and federal funding.Committee members have been effective inbuilding community consensus, and the

Partnership’s connections with local groupsincluding non-profit organizations, commu-nity-based organizations, town committees,and departments within the University ofConnecticut have been particularly impor-tant. The Partnership has also worked close-ly with residents located near the future siteof Storrs Center and has held or participatedin over 300 public meetings. Finally, thePartnership’s membership, an integral aspectof the organization and a reflection of theBoard of Directors’ and committees’ work,recently welcomed it 400th member!

As the Partnership continues to shape itsvision, it has listened, adjusted its course asneeded, and continued to move forward – all with the input and support from the localcommunity.

Other components that have contributedto forging the Partnership’s solid alliancesand built a spirit of collaboration include:• Monthly emails sent to over 600 peoplewho have expressed interest in the project or

in living or working in Storrs Center.• Good relationships fostered with mediasources through press releases, timelyresponses to inquiries, and meetings witheditorial boards.• A website (updated regularly!) thatincludes a project timeline, Partnershipmeeting agendas and minutes and membership information.• Town and university events that highlight the Mansfield community, such asthe Partnership’s signature event - theFestival on the Green - which will celebrateits fifth year in fall 2008.

The realization of Mansfield’s newdowntown will be the result of a sharedvision built through collaboration, consen-sus-building, and strong partnerships.

For more information, contact the Partnership at860.429.2740 or [email protected]. Information aboutthe Partnership and Storrs Center may be found through theTown of Mansfield's website, www.mansfieldct.org.

Rendering courtesy of LeylandAlliance/Urban Design Associates

CARL ROSACEO, Main Street Waterbury

The spirit of Main Street Waterbury’s(MSW) success can be summed up in oneword - “partnerships.” As a core MainStreet principle, the actualization of “pub-lic/private partnerships” cannot be under-scored enough. It is with the support ofand through our various partners that weare succeeding in the execution of ouraction plans, and many of MSW’s accom-plishments are due in large part to collab-orations forged with the many organiza-tions that share our common interest inrevitalizing downtown Waterbury.

A few of the partnerships that havemade an impact are:

• MSW’s Clean Team, which is respon-sible for litter control on the sidewalksand streets downtown, has joined with theWaterbury Development Corporation(WDC), the Connecticut CommunityFoundation, and the city’s Public WorksDepartment in a collective effort to keepthe district beautiful.

• A Building Improvement and FaçadeRestoration program was made possible

through a part-nership withthe WDC.MSW contin-ues to enjoyadditional collaborationswith WDC including downtownbusiness growth and retention initia-tives, a restaurant recruiting programand other revitalization strategies.

• MSW has also partnered with theWaterbury Regional Chamber toadvance important initiatives signifi-cant to downtown including a SpecialServices District, and issues relatingto transportation, business develop-ment, parking strategies, zoning, public policy and the inception of the Waterbury Region Arts & Culture Collaborative.

• MSW has established a partnershipwith the Mattatuck Museum, the Arts and

Tourism Commission, and the NorthwestConnecticut Convention and VisitorsBureau to promote and bring more artisticand cultural performances to downtownand to the Green, particularly on Farmer’sMarket days.

• MSW has partnered with the down-town merchants on their various eventsincluding the summer outdoor movieseries, the Mardi Gross Halloween event,and Downtown Tag Sale & Flea Market.

Most important is MSW’s partnershipwith the City of Waterbury which hasfacilitated the logistics for all of its out-

door events. Without thecity’s partnership and contri-butions, MSW would nothave held successful commu-nity and fundraising eventssuch as the annual Brass CityBrew Fest, Banner Program,Holiday Lights Program, andthe numerous other outdooractivities that involve, set-up, clean-up, street closures,and police presence.

A Main Street programmust establish and nurturepartnerships with its municipal and local leader-ship in order to sustain itselfover the long haul.

It is Main Street Waterbury’s good fortunethat it has many dedicated partners walking in step with us as we strive tomake our vision for downtown Waterbury a reality.

Partnerships– The Key to Success!

CYNTHIA VAN ZELM, Executive Director,Mansfield Downtown Partnership, Inc. Storrs Center –

Building a new downtown!

VOL.8, NO.1 WINTER 2008

Working to keep downtown Waterbury clean,safe and friendly is a continuing priority.

Celebrity Chefjudges and

competitors celebrate atWaterbury’s

fundraising eventEat Your Art Out.

“…it's the community in action that accomplishes more than any individual does, no matter how strong he may be.”

Studs Terkel

“Partnering with Main Street Waterbury andthe city as well as the region’s other economicand community development entities is para-mount to the future success of Waterbury andthe Greater Waterbury region.”Steve Sasala, Chief Executive Officer, Waterbury RegionalChamber of Commerce

Page 6: Storrs Center – Building a new downtown!ctmainstreet.org/.../Winter-Newsletter-08-for-web.pdfw n e s w n e s ˘ ˇ ˆ ˙ ˝˝ ˛ ˚ ˝ ˝ ˘˘ ˇ ˆ ˇ ˙˙

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N E W S L E T T E R O F T H E C O N N E C T I C U T M A I N S T R E E T C E N T E RConnecticut Main Street CenterP. O. Box 261595Hartford, CT 06126

860-280-2337www.ctmainstreet.org

CHARTINGYOURCOURSETOAVIBRANTDOWNTOWN

NONPROFITORGANIZATIONU.S. POSTAGE

PAIDHARTFORD CT

PERMIT NO. 229

Imagine a vibrant college town withthousands of students, faculty, and staff livingand working alongside local residents. Both the campus and community host a widevariety of civic, sports, and artistic eventsthroughout the year, bringing thousandsmore to visit campus.

Now, consider this campus community,with over 20,000 residents and students, if only a limited number of restaurants andshopping venues existed. The Town ofMansfield and the University of Connecticutfaced this unique challenge when discussions began about the need to develop a true town center in 1999.

These leaders recognized that this initiative could not be undertaken individu-ally – so an alliance comprised of representa-tives from the municipality, the university,and the local community was formed. As aresult of those discussions, the MansfieldDowntown Partnership, Inc. (the Partner-ship), a non-profit organization, was createdand charged with the task of developing anew downtown - Storrs Center.

Characterized by collaborative effortsamongst the participants, the Partnershiporganizing committee, the precursor to itsBoard of Directors, recognized the need for a full-time staff person(s) committed to thePartnership and the development of committees to assist in carrying out detailedplanning and work – key components of the Main Street Four Point Approach™.

An early goal for the Partnership was to gain public support for the project and itsefforts have been vital and diverse. Manyindividuals, businesses, and organizationalmembers have provided outreach and support through their representation of thePartnership at Planning and ZoningCommission public hearings, by writing letters to local and national legislators, andby advocating for state and federal funding.Committee members have been effective inbuilding community consensus, and the

Partnership’s connections with local groupsincluding non-profit organizations, commu-nity-based organizations, town committees,and departments within the University ofConnecticut have been particularly impor-tant. The Partnership has also worked close-ly with residents located near the future siteof Storrs Center and has held or participatedin over 300 public meetings. Finally, thePartnership’s membership, an integral aspectof the organization and a reflection of theBoard of Directors’ and committees’ work,recently welcomed it 400th member!

As the Partnership continues to shape itsvision, it has listened, adjusted its course asneeded, and continued to move forward – all with the input and support from the localcommunity.

Other components that have contributedto forging the Partnership’s solid alliancesand built a spirit of collaboration include:• Monthly emails sent to over 600 peoplewho have expressed interest in the project or

in living or working in Storrs Center.• Good relationships fostered with mediasources through press releases, timelyresponses to inquiries, and meetings witheditorial boards.• A website (updated regularly!) thatincludes a project timeline, Partnershipmeeting agendas and minutes and membership information.• Town and university events that highlight the Mansfield community, such asthe Partnership’s signature event - theFestival on the Green - which will celebrateits fifth year in fall 2008.

The realization of Mansfield’s newdowntown will be the result of a sharedvision built through collaboration, consen-sus-building, and strong partnerships.

For more information, contact the Partnership at860.429.2740 or [email protected]. Information aboutthe Partnership and Storrs Center may be found through theTown of Mansfield's website, www.mansfieldct.org.

Rendering courtesy of LeylandAlliance/Urban Design Associates

CARL ROSACEO, Main Street Waterbury

The spirit of Main Street Waterbury’s(MSW) success can be summed up in oneword - “partnerships.” As a core MainStreet principle, the actualization of “pub-lic/private partnerships” cannot be under-scored enough. It is with the support ofand through our various partners that weare succeeding in the execution of ouraction plans, and many of MSW’s accom-plishments are due in large part to collab-orations forged with the many organiza-tions that share our common interest inrevitalizing downtown Waterbury.

A few of the partnerships that havemade an impact are:

• MSW’s Clean Team, which is respon-sible for litter control on the sidewalksand streets downtown, has joined with theWaterbury Development Corporation(WDC), the Connecticut CommunityFoundation, and the city’s Public WorksDepartment in a collective effort to keepthe district beautiful.

• A Building Improvement and FaçadeRestoration program was made possible

through a part-nership withthe WDC.MSW contin-ues to enjoyadditional collaborationswith WDC including downtownbusiness growth and retention initia-tives, a restaurant recruiting programand other revitalization strategies.

• MSW has also partnered with theWaterbury Regional Chamber toadvance important initiatives signifi-cant to downtown including a SpecialServices District, and issues relatingto transportation, business develop-ment, parking strategies, zoning, public policy and the inception of the Waterbury Region Arts & Culture Collaborative.

• MSW has established a partnershipwith the Mattatuck Museum, the Arts and

Tourism Commission, and the NorthwestConnecticut Convention and VisitorsBureau to promote and bring more artisticand cultural performances to downtownand to the Green, particularly on Farmer’sMarket days.

• MSW has partnered with the down-town merchants on their various eventsincluding the summer outdoor movieseries, the Mardi Gross Halloween event,and Downtown Tag Sale & Flea Market.

Most important is MSW’s partnershipwith the City of Waterbury which hasfacilitated the logistics for all of its out-

door events. Without thecity’s partnership and contri-butions, MSW would nothave held successful commu-nity and fundraising eventssuch as the annual Brass CityBrew Fest, Banner Program,Holiday Lights Program, andthe numerous other outdooractivities that involve, set-up, clean-up, street closures,and police presence.

A Main Street programmust establish and nurturepartnerships with its municipal and local leader-ship in order to sustain itselfover the long haul.

It is Main Street Waterbury’s good fortunethat it has many dedicated partners walking in step with us as we strive tomake our vision for downtown Waterbury a reality.

Partnerships– The Key to Success!

CYNTHIA VAN ZELM, Executive Director,Mansfield Downtown Partnership, Inc. Storrs Center –

Building a new downtown!

VOL.8, NO.1 WINTER 2008

Working to keep downtown Waterbury clean,safe and friendly is a continuing priority.

Celebrity Chefjudges and

competitors celebrate atWaterbury’s

fundraising eventEat Your Art Out.

“…it's the community in action that accomplishes more than any individual does, no matter how strong he may be.”

Studs Terkel

“Partnering with Main Street Waterbury andthe city as well as the region’s other economicand community development entities is para-mount to the future success of Waterbury andthe Greater Waterbury region.”Steve Sasala, Chief Executive Officer, Waterbury RegionalChamber of Commerce