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Storming Global Language Barriers
Peter S. Crosby Head of Enterprise Sales
Kaltura ConnectNYC | September 2013
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World Languages: how many?
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The most
populous
native
languages
in the world -
out of ~6,700
languages!
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Global Internet Usage: 75% non-USA
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YouTube = International
• >1 billion unique users visit YouTube each month
•70% of YouTube traffic comes from outside USA
• YouTube localized in 56 countries / 61 languages
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New International Internet Domains
First four new top-level domains…
ALL non-roman character-based:
• net in Arabic: شبكة
• game in Chinese:游戏
• online in Russian: онлайн
• site in Russian: сайт
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While 57%
of website
content is
in English,
only 17%
of users speak
native English.
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Universal Translator
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Machine Translation Now
• Google Translate = 200 million use people daily
• 57th language added was Cherokee (<10k speakers)
• Text-to-Text: Machine Translations (MT), Translation Memories (TM), word pairs, big data, algorithms
• Audio-to-Text: Linguistics, Speech Recognition, Natural Language Processing, Computer Learning, Artificial Intelligence?*
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60 Years of Speech Recognition = IBM’s Watson wins!
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Key Artificial Intelligence Test *
Turing Test: “no discernible difference between conversation generated by a machine and that of an intelligent person.” ~ Alan Turing, UK, 1940s
Success by 2029, says futurist Ray Kurzweil (Singularity)
No way, says Mitch Kapor (Lotus Notes) = $20,000 Bet *
Completely Automated Public
Turing test to tell Computers
& Humans Apart
CAPTCHA = 200m words / day
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Mobile Translators: Audio
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Mobile Translators: Human
ELSA:
Enabling
Language
Service
Anywhere
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The BIG Question?
Humans vs. Machines?
Costs of
Translation Errors?
Turing Test Bet?
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“Federation Government forces have taken all of your bases.”
Lost in Translation: Games (Zero Wing)
CATS: ALL YOUR BASE ARE BELONG TO US. (AYBABTU)
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Lost in Translation: Business
HSBC: Assume Nothing.• Translated: “Do Nothing.” (Cost: $10 million)
Parker Pen: It won’t leak in your pocket and embarrass you.
• Company thought “embarazar” meant to embarrass.
• But it means impregnate. so the ad read:
• “It won’t leak in your pocket and make you pregnant.”
Secretary of State Hillary Clinton meets Russian Foreign Minister Sergei Lavrov
• “Reset" in English and "Peregruzka" in Russian.
• But "peregruzka" doesn't mean reset.
• It means overcharged, or overloaded.
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• Willie Ramirez in Florida hospital in a coma.
• Friends and family only spoke Spanish.
• Ramirez's family believed he had food poisoning.
• Translation provided by a bilingual staff member
translated "intoxicado" as "intoxicated."
• Professional interpreter would know "intoxicado"
is closer to "poisoned."
• NOT drug or alcohol "intoxicated."
• Doctors treated as if a drug overdose that can
have similar symptoms.
• But he actually had an intracerebral hemorrhage.
• Because of treatment, Ramirez left quadriplegic.
Malpractice award for 18-year old: $71 million
Lost in Translation: Medical ($71,000,000)
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Global Internet Penetration: only 34%
Opportunities with 4 Billion Internet Newbies?
The BIG
Question?
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Closed Captions
Dotsub’s Business Value
1. Local Access / Global Reach
2. FCC 508-Caption Compliance
3. Audience Engagement
• 6 to 10 x Increased Views
• 46% More Completed Views
4. Search Engine Optimization
5. Ad / Sponsor Monetization
6. Costs 70-80% less than old
Language Service ProvidersTranslations as Subtitles
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Dotsub Customers
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Dotsub Service Options
Private | Moderated | Community-Sourced | Open
Professionals Employees/Vendors Fans/Public
AARP,
B of A,
Deloitte,
Sotheby’s,
U.S. Army
Adobe.
World Bank.
Electronic Arts,
Language Service
Providers (LSPs)
TED,
OSHO,
Stanford,
Global
Oneness.org
Language Services by…
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Global Languages | Sotheby’s
Multi-lingual | Professional | Measurable ROI
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Global Community Rewards | Adobe
Developers | Gamification | Adobe Points
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Massive Online Open Course (MOOCs): Stanford
165k Students | 190 Countries | 40 Languages
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Dotsub Project Management | TCMS
Permissions | Monitoring | Approvals
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Dotsub Team Management Tools
Recruit | Manage | QA | Retain
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Language Options | Videum
Choose Qualities | User Choice | Transcripts
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Dotsub ROI = SEO
Interactive Transcripts: “shield of red shadows”
Click-able | Search-able | Monetize-able
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Dotsub <-> YouTube Sync
• >1 billion unique users visit YouTube each month
• 70% of YouTube traffic comes from outside the US
• YouTube localized in 56 countries / 61 languages
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Multi-language Subtitles on Mobile
iPhone App | iOS / mV4 ‘soft-subs’ | mp4 Burn-ins
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"If you talk to a man
in a language he
understands,
that speaks to his
head.
If you talk to him
in his own language,
that speaks to
his heart."
The BIG
Question?
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127 of 196 Constitutions Specify Languages
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iReportingWe Are All Citizen Journalists….
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3.3 Billion people live in villages…
…without high-speed connection to the world.
Dotsub Video4Villages
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BIG Question: Why this matters….