Stories from the Frontline Tourism - 2015
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Transcript of Stories from the Frontline Tourism - 2015
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Stories from the Frontlines Tourism & Hospitality
Kemp Edmonds @kempedmonds bit.ly/kemptour
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Agenda
• Who’s This Guy? • The State of Social • Tactics in Practice • Hands-on demonstration • AMA
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Introduction • Global Copyright Battle with Pakistan’s First Social Media Company • Expert Legal Witness in Precedent Setting Canadian Labour Case • Getting Connected to NASA’s CIO
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• Networks • Participants • Content
The State of Social
AN EXPLOSION OF:
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First impressions are happening in social.
Social is overtaking search
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50000
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150000
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250000
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Sept Oct Nov Dec Jan Feb
Owned
SEO
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Social is the new front door
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Evolution of social
Brick and Mortar
Website Social
Social is where your customers learn, seek, discover and decide.
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How do I reach my target audience?
How do I effectively engage the right customers?
How do I drive value from engaged users?
How do I measure the business impact of social activity?
How can I do all of this efficiently?
Marketers are facing new challenges
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It’s not about likes, mentions, followers or even social at scale. It’s about how social can drive business objectives.
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Tactics
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Influencer Sponsorship
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Influencer Contesting
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Job Contesting
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Social Contesting - Amplification
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User-Generated Content - Onsite
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User-Generated Content - Online
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Prime Visitors to Promote
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Leverage Partner’s Programs
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Co-marketing with Partners
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Enhance Community Events
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The Local Concierge
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Create Unique Experiences
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Immersive Experiences
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Virtual Reality
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Location-Based Content
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Location-Based Engagement
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Digital Scavenger Hunt
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Hootsuite helps marketers create, deliver, and measure integrated social business at scale.
A PLATFORM BUILT FOR MARKETERS
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Grass Roots Discovery Viral Adoption Team Usage Departmental Buy-in Enterprise Deployment
Enterprise Pro Free Enterprise Solutions +
Training & Services Multiple Pro Paid
Individuals & Teams Millions of Free users organically choose
to use the product
Hootsuite for everyone
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Social Maturity
MOVABLE MIDDLE EDUCATE
• Give them a formula for success • On-going training & education
SET IN THEIR WAYS KEEP IT SIMPLE
• Integrate social into their existing process
SOCIAL EXPERTS EMPOWER
• Personalization
• Give them the best tool and let them run
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Hootsuite Current Offerings
Ecosystem Education + Services
Hootsuite Enterprise
Analytics + Insights
Compliance + Archiving
Campaigns
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Hootsuite helps marketers create, deliver, and measure integrated social business at scale.
Hands-On Demo
• Location-based Search • Influencer Filtering • New Dashboard Apps • Campaigns • Analytics and Insights