Storial - Be Storyteller
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Transcript of Storial - Be Storyteller
How To Be A Productive Content Maker
In Mobile Era
A Content Maker
-OR-
Keywords
• Genuine vs “Stealing”
• Masterpiece vs “Productive”
• Creator vs “Builder”
• Artist vs “Curator”
All Are Makers
Mobile Era
• Connected, Disconnected
• Focus, Distracted
• Information, Nothing
Personalisation, Contextual
Content Strategy in Mobile Era
• Anytime, Anywhere -> Continuity
• Abundance of information -> inspiration
• “Content Thinking” -> stealing form Design Thinking Principles
The Principles
My Experience
• Feel the dots -> exploit vulnerability
• Read the dots -> empathise others
• Connect the dots -> define, ideate
• Write the dots -> prototype, test
Iterate
Be Storyteller!
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