For Your Business

Storefront

SignsHow To Choose The Right One by FitSmallBusiness.com

“Hanging out your shingle”

Goes back to the early days of our country when many professionals worked out of their homes.

“Hanging out your shingle”

Goes back to the early days of our country when many professionals worked out of their homes.They would often use a roof tile, or shingle, as the surface to post their name and the type of service near the front door.

“Hang out your shingle”

If you are ready to

you have a variety of options to consider.

Restrictions

CheckZoning

For any zoning restrictions or permits needed for signage for your location.

Restrictions

CheckZoning

For any zoning restrictions or permits needed for signage for your location. Many cities publish helpful brochures with detailed information and photos of what types of signs are allowed

Look around your neighborhood to see what signs work well in your location.

to your LocationSuit Sign

to your LocationSuit SignYou will want your sign to be in keeping with the look and feel of your neighborhood.

Think about

will be seeing your sign.who

Think about

will be seeing your sign.who

Then you will want to consider a sign that can be viewed by a pedestrian. Window signs or signs that hang above the entranceway are good options.

Will your customers find you by driving by your location?

Will your customers find you by driving by your location? Then the size and content of your sign must be visible and readable from the street.

through your area at different times of day and night to see which signs work and which ones are hard to read.

Walk or drive

Keep itSimpleA well-designed sign makes a strong first impression

Keep itSimpleA well-designed sign makes a strong first impression On potential customers and can reflect well on the character of your business.

Choose theBest Design for your needsStorefront signs come in a variety of materials, sizes and shapes.

Choose theBest Design for your needsStorefront signs come in a variety of materials, sizes and shapes. To help you narrow down your options, here are the examples of seven popular types of business signs:

Painted 1PlywoodSimple and personalized, this type of sign is affordable and creative.

Painted 1PlywoodCan start as low as $70, not including installation fees.

Painted 1PlywoodCan start as low as $70, not including installation fees. These signs are subject to weather damage.

2If you are looking for a low-cost, yet attractive and distinctive option, use your store’s windows as the canvas for your sign.

PaintedGlass

2Depending on your design and complexity, painted glass signs start around $150 and can run into the thousands. A possible drawback could be lack of visibility from the street.

PaintedGlass

punch 3metalDurable and weather-resistant, these signs can offer a clean and modern feel or a historic flavor.

punch 3metal A two-sided metal sign that is 18” x 24” can start about $75, not including installation. The addition of size, color and texture add to the price.

Metal 4Logo &Lettering

These three-dimensional signs, and any shadows they throw off, add texture and interest.

Metal 4Logo &Lettering

These signs generally start around $200, not including installation or custom design fees.

Fabric 5SignCan be colorful and unique; however, they do require upkeep and replacement.

Fabric 5SignVinyl, plastic or nylon banners can range from $3 to $9 per square foot.

Metal 6BandEye-catching and professional, these signs work well in a variety of locations.

Metal 6BandAn average 4’ X 8’ metal storefront can cost around $400 including installation.

Awning 7SignsThese offer the option of providing shade for your business, shelter for your customers as well as attractive signage.

Awning 7SignsCosts for awning signs depend on the size and fabric of the awning as well as the hardware needed to hang it.

Select aSign CompanyThink back to the tour of neighborhood signs you did when you started this project. Which ones did you especially like?

Select aSign CompanyMost business owners will be happy to share recommendations for both the company and the type of material that worked best fortheir signs.

the costOf your sign will vary widely depending on the size of your sign and thematerials used.

the costOf your sign will vary widely depending on the size of your sign and thematerials used. Make sure you contact companies that are knowledgeable in the zoning restrictions of your neighborhood.

Here are some questions to ask when you contact a sign company:•Will the sign company apply for any needed permits?•Does the company offer design service?•What are the cost differences among materials?•How does more color add to my cost?•Does the company offer installation?•Is there an extra installation fee?•What maintenance and leaning is required?

Here are some questions to ask when you contact a sign company:•Does the company offer maintenance and at what cost?•Inquire about company’s insurance for installation and if the insurance covers any mishap should the sign fall or hurt someone in any way?•Does the sign company offer a guarantee or a warranty for the life of the sign?•How long will it take to get your sign ready and installed?

An attractive and professional storefront sign can be one of the best business decisions you make.

When you put your business name out in front for all to see, it symbolizes that you are open and

ready for action.

Take the steps to make this decision one that reflects the quality and

thought you are puttinginto every aspect of

your company.

with pride!

Then “Hang out your shingle”

And Finally...

the process of To learn how to

running your businessvisit us at....

simplify

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