Store Presentation Favorite General

Store Overview

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Store Content Table# city address trade area sales per month estimation Potential sales

1Ivano Frankivsk Saharova 34

213 UAH184,687.00?

2Ivano Frankivsk Karpatska 12

640 UAH184,425.00✗

3Ivano Frankivsk Privokzalna 9

196 UAH458,078.00✔

4Ivano Frankivsk Vovchinetska 34

452 UAH433,414.00?

5 Ivano Frankivsk Chornovola 98555 UAH426,561.00

?

6 Ivano Frankivsk Troleybusna 1591 UAH426,561.00

✔

7Ivano Frankivsk Nadrichna 1

640 UAH311,804.00✗

8Ivano Frankivsk Shevchenko 1

238 UAH275,702.00?

9 Ivano Frankivsk Nezalezhnosti 81248 UAH253,336.00

?

10Ivano Frankivsk Galytska 67

354 UAH205,278.00✗

11Ivano Frankivsk Vovchinetska 192

740 UAH184,776.00✗

12 Ivano Frankivsk Ivasyka 62a670 UAH134,776.00

✔

13Tysmenytsia Galytska 21

351 UAH463,490.00✔

14 Kolomyya Mazepy 303b991 UAH211,172.00

?

15Otynia Sichovyh Striltsiv 2

153 UAH150,028.00?

16Yaremcha Svobody 257

484 UAH843,494.00✔

TOTAL:

General Map: Ivano-Frankivsk

SM Smak >100sqm

a. Favorite 593sqm

Sales:426,561

SM Dionis300sqm

a. Favorite 640sqm

Sales:311,804

1) Favorite 740sqm

Sales:184,776

SC VelesWith “555” 2000sqm

SC Arsen 5000sqm

1) Favorite 670sqm

Sales:134,776

a. Favorite 640sqm

Sales:184,425

a. Favorite 354sqm

Sales:205,278

SC with Vopak 770sqm

Sales: 2,5mln

Furshet500sqm

SM Oasis400sqm

a. Favorite 238sqm

Sales:275,702

SM Vopak605sqm

Sales:1mln

a. Favorite 248sqm

Sales:253,336

a. Favorite 213sqm

Sales:184,687

a. Favorite 452sqm

Sales:433,414

a. Favorite 196sqm

Sales:134,776

a. Favorite 555sqm

Sales:426,561

1

2

3

4

5

6

7

89

10

11

12market

City market

Clothes market

SM Nadia 5000sqm

*SC – Shopping Center; SM – Super Market

SM 555450sqm

Location: Ivano-Frankivsk, Saharova 34

Location description Radius area covers more than 2,600

households. (density of residential is low – many industrial land)

Target geography is 825 households. 600 meters from target location is

Vopak and Nadia supermarkets 200 meters is a soviet style store

“Zoryaniy” Store is located along the façade of

the main road in the newly built building.

Average to low human and vehicle traffic

Street parking next to the store 10 car slots

Visual sign is not recognized really well.

Dark interior (very bad illumination)

Conclusion: Closest store to a high density

residential block and private housing area.

Radius (1,5km)

Target location

Competitors – open air markets

Competitors – super markets

FurshetOasis C-Shlyah

Favorite

Vopak Nadia Zoryaniy Favorite

1

Target geography

SALES: 184,687 UAH/MONTH AREA: 213 SQM 5min walk INHABITANTS: 2,227

Layout: I-Frankivsk, Saharova 34

Store parameters:

756 sqm total area 213 sqm trading area 3 cash desks Fresh offering

Fruits & vegetables of fine quality and choice

Sausages Cheese Bread

Present employees at work: 2 security guard 2 cashiers 4 shop assistant

No customers at the shopAlcohol department is not operating4 sqm of leased area

SausagesDiarySweatsFreshShelves

Ice boxesEntrance

$

$

$

1SALES: 184,687 UAH/MONTH AREA: 213 SQM 5min walk INHABITANTS: 2,227

Pictures: I-Frankivsk, Saharova 341

Location: I-Frankivsk, Karpatska 12

Location description Radius area covers more than 5,000

households. Target geography is 780 households. 800-1000 meters from target

location are an open air markets trading in food, and non-food items. Good fresh offering.

11,000 of students in nearby Gas & Oil University.

Store is located deep in the yard. Bad visibility and accessibility. Parking for 10 cars. Low customer traffic

Conclusion: Big potential of the store if product

proposition is changed properly Big & strong competition

Radius (1,5km)

Target location



Furshet Vopak Market Market

555 Manevr Favorite

2

Target geography


Layout: : I-Frankivsk, Karpatska 12

Store parameters:


Fruits & vegetables of low quality and choice

Sausages Cheese


$

$


Ice boxesEntrance

Billia

rd2


Pictures – : I-Frankivsk, Karpatska 122

Location: I-Frankivsk, Privokzalna 9

Location description Catchment area covers more than

3,500 households. (railway road cuts another part of potential target area)

Target geography is 720 households. 200-1000 meters from target

location are an street market trading in food, and non-food items and big city central market, plus another bigger Favorite store only 250 meters away.

Store area is very small and compressed.

Store is located across the Railway and Bus stations.

Very good human and vehicle traffic Street parking opposite the store Visual sign is not recognized well

because of the small facade size of the store

Conclusion: This particular store covers needs of

passengers (travelers) and households in catchment area.

Radius (1,5km)

Target location



Super market Nadia Favorite Favorite

Market City Market Street Market

3

Target geography

SALES: 458,078 UAH/MONTH AREA: 196SQM 5min walk INHABITANTS: 1,944

Layout: : I-Frankivsk, Privokzalna 9

Store parameters:

546 sqm total area 196 sqm trading area 1 cash desk Fresh offering




Several customers; average check is 37 hryvnas

1 sqm of leased area


Ice boxesEntrance

$

3SALES: 458,078 UAH/MONTH AREA: 196SQM 5min walk INHABITANTS: 1,944

Pictures – I-Frankivsk, Privokzalna 93

Location: I-Frankivsk, Vovchinetska 34


3,500 households. (railway road cuts another part of potential target area)

Target geography is 750 households. 50-800-1000 meters from target

location are street market trading in food, and non-food items and big city central market, plus another smaller Favorite store only 250 meters away.

Store is located at the busy intersection

Very good human and vehicle traffic Parking next to the store 20 car slots Visual sign is recognized well. Clean and well organized store. Ex USSR Univermag

Conclusion: No competition around 300m except

for the market that works till noon. Few high residential buildings around

the location.

Radius (1,5km)

Target location



Nadia Favorite

Favorite

Market City Market Street Market

VopakFavorite

Furshet

4

Target geography


Layout: : I-Frankivsk, Vovchinetska 34

Store parameters:





Several customers; average check is 35 hryvnas



Ice boxesEntrance

cafe

shop

$

$

$


Pictures – I-Frankivsk, Vovchinetska 344

Location: I-Frankivsk, Troleybusna 1


8,200 households. Target geography is 3,500

households. High residential area. 2 common houses. Good visibility and accessibility. Street parking for 10 cars. Low customer traffic 2 direct competitive stores: Smak

and Dionis (200m away).


proposition is changed properly

Radius (1,5km)

Target location



DionisSmak

6

Target geography


Layout: : I-Frankivsk, Troleybusna 1

Store parameters:


Fruits & vegetables of low quality and choice

Sausages Cheese

Present employees at work: 2 cashiers 1 shop assistant

Few customers at the store25m of leased spaceAverage check is 34 HryvnasSome unused space

$

$


Ice boxesEntrance

clothes


Pictures – : I-Frankivsk, Troleybusna 16

Location: I-Frankivsk, Nadrichna 1


7,000. Target geography is 100 households. Nearest residential area is still under

construction. Closest residential buildings are separated by a river and a heavy loaded main road. There are no cross road facilities. That is why consumers can not reach the store easily.

Store is located along the linear frontage of the heavy loaded internal ring road. Great vehicle traffic.

No competition closer than 1 km Good visibility and accessibility. Parking for 20 cars. Human traffic is low.

Conclusion: Big potential of the store in 10 years. No competition

Radius (1,5km)

Target location



Smak Favorite

Favorite Vopak Favorite

7

Target geography

SALES: 311,804 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 270

Layout: : I-Frankivsk, Nadrichna 1

Store parameters:


Fruits & vegetables of bad, rotten quality and choice

Sausages Cheese

Present employees at work: 1 security guard 1 cashiers

Free standing storeExtra space with lack of assortmentIn operation 24/7Few customers at the storeCafé with the terrace7 sqm of leased space

DiarySweatsFreshShelves

Ice boxesEntrance

cafe$

$

7SALES: 311,804 UAH/MONTH AREA: 640 SQM 5min walk INHABITANTS: 270

Pictures – : I-Frankivsk, Nadrichna 17

Location: I-Frankivsk, Shevchenko 1


4,100 households. Target geography is 300 households. Big competition within 400m. Similar assortment and area store

“Chumatskiy Shlyah” 80m away Store area is very small and

compressed. Store is located at the secondary

street with low car traffic. Very good human traffic Street parking opposite the store Visual sign is recognized well.

Conclusion: Lots of store alternatives for

consumer This particular store covers nearby

households and pass by consumers.

Radius (1,5km)

Target location



Favorite Nadia Favorite

Chumatskiy Shlyah

Vopak

Market City Market

Oasis

Furshet

8

Target geography

SALES: 275,702 UAH/MONTH AREA: 238 SQM 5min walk INHABITANTS: 810

Layout: : I-Frankivsk, Shevchenko 1

Store parameters:

417,5 sqm total area 238 sqm trading area 1 cash desk Fresh offering




Several customers mostly students; average check is 12 hryvnas



Ice boxesEntrance

$

8SALES: 275,702 UAH/MONTH AREA: 238 SQM 5min walk INHABITANTS: 810

Pictures – I-Frankivsk, Shevchenko 18

Location: I-Frankivsk, Nezalezhnosti 81


3,800 households. Target geography is 640 households. Big supermarket “Nadia” is across

the road. Bright and clean store. Store is located at the main street

that connects city center with the highway to Kiev.

Very good human and car traffic No parking Visual sign is recognized well.

Conclusion: Main competition just across the

road. This particular store covers nearby

households and pass by consumers.

Radius (1,5km)

Target location



OasisFurshet Favorite

Favorite

C-Shlyah

Favorite Vopak Favorite

Nadia

9

Target geography


Layout: : I-Frankivsk, Nezalezhnosti 81

Store parameters:

363,5 sqm total area 248 sqm trading area 2 cash desk Fresh offering




Several customers mostly students; average check is 43 hryvnas



Ice boxesEntrance

cafe

$

$


Pictures – I-Frankivsk, Nezalezhnosti 819

Location: I-Frankivsk, Galytska 67


4,800 households (industrial land and private housing area).

Target geography is 700 households. Store is located along the linear

frontage of the heavy loaded main arterial road.

100 meters away is very popular among consumers Vopak super market.

500 meters away is a Manevr supermarket in a better condition with a better SKU choice.

Good visibility and accessibility. Street parking for 10 cars. Human traffic is low.


proposition is changed properly Medium competition

Radius (1,5km)

Target location



Favorite Vopak Favorite Manevr

Furshet Market Market Favorite

10

Target geography


Layout: : I-Frankivsk, Galytska 67

Store parameters:


Fruits & vegetables of bad, rotten quality and choice

Sausages Cheese

Present employees at work: 1 security guard 1 cashiers

No customers at the storeCafé and currency exchange4 sqm of leased space

$

$


Ice boxesEntrance


Pictures – : I-Frankivsk, Galytska 6710

Location: I-Frankivsk, Vovchinetska 192

Location description Catchment area is more than 10,000

households. Target geography is 2,000

households. Corner location (intersection of 2

busy roads) Mostly high residential buildings. Good visibility and accessibility. Parking for 15 cars. 2 direct competitive stores: 555

(50m) and Arsen (500m away).

Conclusion: Can not stand the competition in any

means.

Radius (1,5km)

Target location



Veles “555” Metro

Arsen Market

11

Target geography


Layout: I-Frankivsk, Vovchinetska 192

Store parameters:


Fruits & vegetables of average quality and choice

Sausages Cheese


No customersSome unused space54 sqm of leased space

$

$


Ice boxesEntrance


Pictures – I-Frankivsk, Vovchinetska 19211

Location: I-Frankivsk, Ivasyuka 62a

Location description Catchment area is more than 7,500

households. Target geography is 2,900

households. Located at the linear frontage of the

city ring road. Loaded road. Mostly high residential buildings and

some private housing area Good visibility and accessibility. Parking for 20 cars. No competition in the area of 1 km. Low pedestrian traffic

Conclusion: Can compete with the right

marketing. Consumers prefer to shop in other

supermarkets (further than 1km) to a shop at nearby Favorite store with low assortment and quality

Radius (1,5km)

Target location



Street Market

Favorite

Favorite

Arsen, 555

12

Target geography


Layout: I-Frankivsk, Ivasyuka 62a

Store parameters:



Sausages Cheese


No customersSome unused spaceDark illumination (internal light)54 sqm of leased space


Ice boxesEntrance

$

$

$


Pictures – I-Frankivsk, Ivasyuka 62a12

Location: Tysmenitsa, Galytska 21

Location description Catchment area (7km radius) covers

more than 10,400 people. (wikepedia)

Store is located on the main road between Ivano-Frankivsk and Kiev.

Great visibility and accessibility. Very well recognized. Parking for 20 cars. Medium customer traffic No competition

Conclusion: No other supermarket options

strengthen Favorite store position in the city.

Target location



13

Radius (1,5km)

SALES: 463,490 UAH/MONTH AREA: 351 SQM

Layout: : Tysmenitsa, Galytska 21

Store parameters:



Sausages Cheese


Average check is 18 Hryvnas


Ice boxesEntrance

cafe

$

$

13SALES: 463,490 UAH/MONTH AREA: 351 SQM

Pictures – : Tysmenitsa, Galytska 2113

Location: Kolomiia, Mazepy 303b

Location description Population of Kolomiia is 61,400

(wikipedia.org) Catchment area is less than 1,000

households Store is located at the city border on

the main road leading to the city Great visibility and accessibility. Very well recognized. Parking for 20 cars. Direct competitior is Gostinniy Dim,

closer to the high density residential city center. It has a big choice of SKU, fresh meat and fresh fish, vegetables, bakery…

Store parameters: Under construction 1177 sqm total area 991 sqm trading area

Conclusion: Bad location

Target location



Gostinniy Dim Favorite

Kolomiia

14

Radius (1,5km)


Pictures: Kolomiia, Mazepy 303b 14

Location: Otyniia, S-Striltsiv 2

Location description

Population of Yaremche is 4,000 people.

Store is located on the main road between Ivano-Fankivsk & Lviv.

Bad visibility (store is deep behind the trees).

Good accesebility. Very well recognized. Stand alone building Parking for 15 cars at the street The only supermarket in the city. There is a chaotic open air market

deep in the village.

Conclusion:

Only competition is an open air market.

Some particular goods are preferred by local consumers.

Big opportunity if proposition of goods is changed.

Target location


Market

Lviv


Layout: Otyniia, S-Striltsiv 2

Store parameters:


Fruits & vegetables of average quality and low choice

meat Sausages Cheese


164 sqm of leased space on the 2nd floor.Sausages


Ice boxesEntrance

$

$


Pictures: Otyniia, S-Striltsiv 215

Location: Yaremcha, Svobody 257

Location description

Population of Yaremche is 7,500 people.

300-400 meters from target location is an open air market trading in food, and non-food items. Good fresh offering.

Store is located on the main road. Good visibility and accessibility. Very well recognized. Stand alone building Parking for 10 cars + street parking Customers are not satisfied with

Favorite product proposition.

Conclusion:

Only competition is an open air market.

Local inhabitants prefer to buy at market.

Big opportunity if proposition of goods is changed.

Target location


16

Radius (1,5km)


Layout: Yaremcha, Svobody 257

Store parameters:


Fruits & vegetables of average quality and low choice

meat Sausages Cheese


Alcohol dep is on the second floor112 sqm of leased space on the 2nd

floor.

$$


Ice boxes

$

Entrance


Pictures – Yaremcha, Svobody 25716

SUMMARY: FAVORITE RETAIL CHAIN257

Store address Store area Current Sales# of households

within 7 min walking distance

competitionPotential

monthly Gross sales, mlns

Potential monthly sales net of VAT

Expected EBITDA ratio

Monthly EBITDA

Monthly Installment

Principal amount*

WC Increase*Value of property

a b c=a*b d e=x(d) f g=e+f

Nezalezhnosti 81 248 UAH 253,336.00 low UAH1,000 UAH833 7%58.33333333

($58.29) 2200 555.56 2,756

Ivasyuka 62a 670 UAH 134,776.00 low UAH1,300 UAH1,083 7%75.83333333

($75.51) 2850 722.22 3,572

Chernovola 98 555 UAH 426,561.00 low UAH1,000 UAH833 7%58.33333333

($58.29) 2200 555.56 2,756

Privokzalna 9 196 UAH 458,078.00 medium UAH800 UAH667 7%46.66666667

($46.36) 1750 444.44 2,194

Vovchinetska 34 452 UAH 433,414.00 medium UAH800 UAH667 7%46.66666667

($46.36) 1750 444.44 2,194

Saharova 34 213 UAH 184,687.00 low UAH1,000 UAH833 7%58.33333333

($58.29) 2200 555.56 2,756

Total Value2,334 UAH1,890,852.00 0 UAH5,900 UAH4,917 UAH344 -USD 343 16,228

* Assuming 5-year loan with 20% interest rate, annuity repayment method

** WC increase of 20 days

Store Presentation Favorite General

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