Store Performance Evaluator Briefing

Albatross global solutions : “Retail Performance

Solutions”

Logo of the brand

New Evaluator Guidelines

Scenario and Visit

Survey Summary

Questionnaire

History

Deadline

Project Summary

Objective Assess the service provided in XXX boutiques.

Scenario

If the scenario is a bit complicated/includes several different scenarios then please mention to follow up with the relevant scenario in the brief as has been assigned to you by your coordinator

Target Item/Maximum Authorized Discount Level

Important Visit Processes

Try on the item(s) you select.Be hesitant and/or make objections about the item(s).At the end of the visit, inform that you will not purchase the item.Ask for the benefits of leaving your personal information if you are asked to leave it.

Proof of Visit

Visit length Minimum X minutes inside the store

Please insert the relevant brand

name

If necessary

Include what is accepted

Make sure to include all the processed the SPE

must perform in order to have a valid survey

Add the deadline information

New Evaluator Guidelines

Scenario and Visit

Survey Summary

Questionnaire

History

Deadline

The Brand Information

In this section include the brand information which link to this project. No need to write the

information of the founder etc.

New Evaluator Guidelines

Scenario and Visit

Survey Summary

Questionnaire

History

Deadline

Scenario

1 to 2 slides:In this section include the

relevant information about the scenario: what item to look for, purchase information, targeted SA and any other requirements

New Evaluator Guidelines

Scenario and Visit

Survey Summary

Questionnaire

History

Deadline

The points to pay more attention to

• Relevant for recurring shoppers only

• Include explanations/examples for questions that need to be

asked

(Discount etc. some specific points, the visit should be recorded….the promotion was offered during the visit and at the casher...) <=1slide

Each brand has a specific term to describe, “The SA,” and thus, to

help VA/QC not correct each questionnaire, please insert the correct term for this brand, i.e. Sales Advisor, Sales Associate,

Sales Ambassador, etc.

New Evaluator Guidelines

Scenario and Visit

Survey Summary

Questionnaire

History

Deadline

The Sales staff grooming:

• Add the grooming guideline and photos to help our SPEs’

understanding.

写真はイメージ

New Evaluator Guidelines

Scenario and Visit

Survey Summary

Questionnaire

History

Deadline

Flow of the visit

• Optional Slide: Visit flow.

Objective

Before Entering the store

After Entering

Once the SA approaches you

During the trying

Before to leave