Store DesignMohammed Mahrous

Store Design

Store Design MEANING OF Store Design Importance Of store Design

Components of Store Design Store Exterior Store Interior

Store Exterior

Place of Location

Marques

Store Entrance

Windows

Door Types

Walkways

Size of the Building

Colors and Materials

Theft Prevention

Store Interior

Envelop

Internal

Methods of Displays

Signage

Visual Merchandising

Store Layout

“Store layout need to guide the customer silently about where he/she wants to go and for exposing him/here to the entire store offering “. ( The Store itself it’s the most meaningful communication between the retailer and the customer )

Store Layout

To develop store layout , store designers must balance objectives that often conflict. For example, the store layout should entice customers to move around the store to purchase more merchandise than they may have originally planned.

However the layout is to complex, customers may find it difficult to locate the merchandises they are looking for and decide not to patronize the store.

Objective of the store design To guide the customers around the store and entice

increase purchase. To create balance between sales and shopping space . To create effective merchandising presentation. Use multilevel to provide sense and varity.

Factors Affecting Store Layout

Total Space available

Types of Products/Merchandises offered by the store.

Number of the departments in Store.

Volume and Varity Ratio in the product line carried.

Mode of operation.

Movement required in the store locating, picking, storing the products.

Target customer and the average number of customers visiting the store.

Degree of change in operation.

Stock / inventory level .

Types of Store Layout

Free Flow / Boutique Layout

Grid Layout

Loop Layout

Spine Layout

Types of Store Layout

The simplest type of store layout is a free flow layout, in which fixtures and merchandise are grouped into free flowing pattern on the sales floor

Customers are encouraged to flow freely through all the fixtures, because there are usually no defined traffic pattern in store

This type of layout of works well in small stores, usually smaller than 5000 square feet, in which customers wish to browse through all the merchandise

It there is a greater variety of merchandise (for instance, men and women apparel, bedding, and health and beauty aids), a free-flow layout fails to provide cues as to where one department stops and another start confusing the shoppers

Free Flow Layout

Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor

This layout is used in specialty stores like-: Reebok, Nike

Works best in small stores (under 5,000 square feet) in which customers wish to browse

Advantage-: increased impulse buying

Disadvantage-: possible confusion and waste of floor space

The Disney Store at EDM (Free-Flow Design)

Grid Layout

Another traditional form of store layout is grid layout, in which the counters and fixtures are placed in long rows or runs., usually at right angels, throughout the stores.

In grid layout, customers circulate up down through the fixtures, and in fact the grid layout is often reoffered to as maze.

The most familiar example of the grid layout is are supermarket and drugstore The most familiar example of the grid layout is are supermarket and drugstore

The grid is a true sopping layout, best used in retail environment in which the majority of customers wish to shop the entire store.

Grid Layout

Counters and Fixtures are placed in long rows or runs usually at right angles, throughout the store

This layout is used in grocery, discount store and drugs stores, like- Reliance fresh

Advantages-: Easy to locate merchandise, cost efficient, easy accessible for customers

Disadvantages-: limited browsing and limited creativity in decor

Grid (Straight) Design

Best used in retail environments in which majority of customers shop the entire store

Can be confusing and frustrating because it is difficult to see over the fixtures to other merchandise

Should be employed carefully; forcing customers to back of large store may frustrate and cause them to look elsewhere

Most familiar examples for supermarkets and drugstores

Curving/Loop (Racetrack)Design

Major customer aisle(s) begins at entrance, loops through the store (usually in shape of circle, square or rectangle) and returns customer to front of store

Exposes shoppers to the greatest possible amount of merchandise by encouraging browsing and cross- shopping

Race Track

The major customer aisle begins at the entrance, loops through the store and returns customer to the front of the store

Used in departmental stores such as-: Shopper Stop, Ritu Wear.

Free-Flow Layout

Fixtures and merchandise grouped into free- flowing patterns on the sales floor

no Storage, Receiving, Marketing defined traffic pattern Hats and Handbags Underwear Dressing Rooms

Works best in small Stockings stores (under 5,000 Accessories square feet) in which Tops customers wish to browse Checkout counter Casual Wear

Works best when Tops Pants Clearance merchandise is of Skirts and Dresses Items the same type, such as fashion apparel Jeans Feature

If there is a great variety of merchandise, fails to Open Display Window Open Display Window provide cues as to where one department stops and another starts

Spine Layout

Variation of grid, loop and free-form layouts

Based on single main aisle running from the front to the back of the store (transporting customers in both directions)

On either side of spine, merchandise departments branch off toward the back or side walls On either side of spine, merchandise departments branch off toward the back or side walls

Heavily used by medium-sized specialty stores ranging from 2,000 - 10,000 square feet

In fashion stores the spine is often subtly offset by a change in floor coloring or surface and is not perceived as an aisle

Spine Layout

The major customer aisle runs from the front to the back of the store, with merchandise departments branching off to the the back side walls

Heavily used by medium- sized specialty stores ranging from 2,000 - 10,000 square feet

Example-: United colors of Benetton, Footwear etc

Example of Spine layout(United Colors of Benetton at Pacific Mall)

Herringbone Layout

Herringbone Circulation is used for a narrow store of maximum 40 feet width where the highway is a single two way one, bisecting the store along its length with side roads leading to the walls from it.

Example: Toy Shop in Sab Mall, Music World, Plant-M

Store Image

Store Image Mix

Employees Types and Density

Merchandise Types and Density

Fixture types and Density

Sound types and Density.

Odor Types and Density

Visual Types and factors.

Internet Store / Online Retailing

Internet Store / Online Retailing Internet store or E retailers is any business enterprises

whose sales volume comes primarily from e retailing. E-retailing means using interactive computer technology to present a sales message and communicate the sale. E retailing includes all activities involved in selling goods or services directly to final consumer for personal non business use

Characteristics of Internet Store Navigation and Convenience Merchandise Mix Pricing Customer Services Security