Stop Overthinking your DAM - Just do it!
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Transcript of Stop Overthinking your DAM - Just do it!
inform | transform | outperform Proprietary & Confidential
Stop Overthinking Your DAM – Just do it!IO Roadshow sponsored by thelab – September 24, 2014
2
Starting a DAM from Scratch
Introduction
Gretchen Nadasky, MSLIS
Consultant at Optimity Advisors
Optimity is a strategic and operational firm
We help people get started:• Understanding DAM
• Recognizing resistance• Overcoming obstacles
• Being a DAM hero
3
DAM Connects Content and Users
The Benefit of DAM
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Manage your content you are managing your connections
http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html
The Purpose of DAM
5
DAM process is mysterious….
http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html
• Metadata schemas and taxonomy• User Interviews• Knowledge organization• Information Architecture• Search capability• Cross-functional Communication• User Training• Technical writing• Information Policy• Digital rights management
DAM is Scary
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….And lacks sex-appeal
• DAM can be intimidating and abstract
• Sometimes hard to explain• Low on the priority list• Cross-functional cooperation• Broad array of vendors• Defining scope and purpose• Choosing channels and platforms
http://www.womenshealthmag.com/weight-loss/the-naked-truth
DAM is Conceptual
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• Shameless promotion• Build a support system • Become a thought leader• Communicate trends • Promote the benefits• Listen with compassion• Buy the drinks
Just move the ball forward
Making DAM Happen
By Kieran Clarke (Flickr: Thomas Eisfeld) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
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Pitching the DAM flight plan
• Envision the future• Sell the benefits/risks• Sketch out the specs• Know your audience• Anticipate objections• Be patient• Repeat yourself often• Buy the drinks
Getting a Budget
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Position Yourself as the Lifeguard not the Gatekeeper
By Alien65 (Own work) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons
By Spc. Jazz Burney [Public domain], via Wikimedia Commons
Cross-platform Approvals
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People Love Talking about Themselves ..Connect by Focusing on Them
Article.wn.com
You can learn a lot about workflow by interviewing people
Communications with Users
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Take responsibility and show strength
Resource Management