STOP MARKETING LIKE IT’S 1999! - MDM...STOP MARKETING LIKE IT’S 1999! PART 1: WHY NOW’S THE...

© 2013 SVM E-Marketing Solutions

STOP MARKETING LIKE IT’S 1999! PART 1: WHY NOW’S THE TIME TO GET SERIOUS

ABOUT ONLINE MARKETING

July 9, 2013

Download handouts (PDF) :

www.mdm.com/slides

or [email protected]

Produced by:

http://www.mdm.com/slides

mailto:[email protected]


Download handouts (PDF) :

www.mdm.com/slides

or [email protected]

Tom Gale

Publisher

Modern Distribution Management

Bob DeStefano

President

SVM E-Marketing Solutions

Speakers:




Presented by

Bob DeStefano

Stop Marketing Like it’s 1999! Why Now’s the Time to Get Serious about Online Marketing

© 2013 SVM E-Marketing Solutions © 2012 SVM E-Marketing Solutions

Marketing in 1999

In Person Sales Calls

Inbound Sales Calls

Print

Advertising

Direct Mail

Trade Shows Telemarketing

Websites Email Marketing


Do you remember

Life Before Google?


Traditional Marketing Tactics are

Becoming Less Effective

-18%

-8% -7%

-1% -1%

In Person

Sales Calls Direct Mail Trade Shows Telemarketing Print Ads

Source: 2011 Facing the Forces of Change


The Workplace is Being Taken Over by

‘Generation Net’


The Changing Face of Your Customer:

Baby Boomers

Statistics: • Born 1946 to 1964

• Ages 49 to 67

• 82 million

• 44 million in workforce

Characteristics: • Independent

• Work-Centric

• Goal-Oriented

• Tech: Slow Adopters



Generation X

Statistics: • Born from 1965 to 1980

• Ages 33 to 48

• 41 million


Characteristics: • Individualistic

• Value Work/Life Balance

• Versatile

• Tech: Savvy



Millennials

Statistics: • Born from 1981 to 1999

• Ages 14 to 32

• 71 million


Characteristics: • Team Oriented

• Achievement Oriented

• Attention Craving

• Tech: Masters


Generation Net is Taking Over!

32%

25%

38%

Baby Boomers

Millennials

Generation X

Generation Net

57% of Workforce

The New Workforce


Generation Net is Taking Over!

10,000 Millennials turn 21 each day 10,000

Baby Boomers retire each day


34%

59%

66%

Do You Own a Smartphone?

MILLENNIALS

GENERATION X

BOOMERS

Source: Pew Research Center

Generation Net is Online


50%

68%

83%

Do You Sleep with Your Cell Phone?

MILLENIALS

GENERATION X

BOOMERS





53%

76%

88%

Do You Connect to the Web from Your Cell Phone?

MILLENNIALS

GENERATION X

BOOMERS



49%

68%

87%

Do You Use Social Networking Websites?

MILLENIALS

GENERATION X

BOOMERS





744

1,557

3,046

How many texts sent and received per month?

MILLENIALS

GENERATION X

BOOMERS




30%

53%

59%

Do You Get Most of Your News from the Web?

MILLENIALS

GENERATION X

BOOMERS




37%

68%

89%

Do You Purchase Business Goods Online?

MILLENIALS

GENERATION X

BOOMERS



Generation Net has been

Decimating Business Models


The Growth of Online & Mobile

Has Only Just Begun

4X global Internet traffic

will quadruple by 2015

3,000,000,000 people, or more than 40% of the

world’s population, will be online

Source: Cisco VNI Forecast


Source: Morgan Stanley, Internet Trends

Mobile Devices Will Top Desktops in 2014

The Growth of Online & Mobile

Has Only Just Begun


The 21st Century Marketing

Roadmap

1. Transform Your View of Marketing

2. Become a Content Marketer

3. Make Your Website the Hub of Your Marketing

4. Help Customers Find You

5. Nurture Relationships Social Media & Email

6. Optimize Your Marketing for Mobile

7. Make Your Marketing Measurable


Transform Your View of Marketing


Marketing is an Investment Not an Expense


Marketing ≠ Sales

Marketing Feeds Sales

Sales

Marketing

Customers


Market with a Magnet Not Just a Megaphone

Email Blasts

Trade Shows

Telemarketing

Web Banner Ads


Market with a Magnet Not Just a Megaphone

Social Media

Pay-per-click Advertising


Become a Content Marketer


You’re not only in the business of

Wholesale/Distribution

You’re also in the business of

Knowledge




+ +


Don’t just sell…

Educate!

Become the Go-To resource for

Business-Building Ideas!



Make Your Website the Hub of Your Marketing


Website Email Newsletter

Trade Shows

Direct Mail

Public Relations

Print Advertising

Search Engine Marketing

Social Media Marketing

Make Your Website the

Hub of Your Marketing


Make Sure Your Website is

Customer-focused

Don’t be Egocentric

with your Website

ME


Help Customers Find You


In 80% of B-to-B Transactions the

Customer Finds the Supplier

$$$$$$$$


Attract Motivated Prospects with

Search Engine Marketing

If Google can’t

find you, No One Can!


Nurture Relationships with Social Media & Email


What is

Social Media Marketing?


Syndicate Your Knowledge on

Social Networking Sites


Leverage Personalized

Email Marketing to Nurture


Optimize Your Marketing for Mobile


Optimize Your Website

For the Small Screen


Create Apps to Serve Customers and Sales Reps


Integrate QR Codes into Your Print Marketing


Make Your Marketing Measurable


Establish

Quantifiable Success Measures


Measure

Online Marketing Success


So, now you know WHY and WHAT…

Tune in for Part 2 to learn HOW!

Part 2: How to Build an Online Marketing Machine Thursday, 7/11 @ 1pm EDT


Online Marketing Resources

svmsolutions.com/checklists svmsolutions.com/analysis

(877) 786-3249 x3

Website Analysis

‘How To’ Guide


Online Marketing Resources

Toolkit $195 $156

• mdm.com/toolkit

B-to-B Online Marketing Toolkit A step-by step plan for leveraging Online Marketing to Produce Bottom-Line Results

115 Page ‘How To’ Manual

Toolkit & Webcast DVD $219 $175

• mdm.com/toolkit-bundle

~ Discounted through 7/31/13 ~ Promo Code: Webcast20


Connect with Me

Bob DeStefano

Email: [email protected]

Phone: 1-877-786-3249 x234

Website: svmsolutions.com

Blog: bobdestefano.com

LinkedIn: linkedin.com/in/bobdestefano

Twitter: twitter.com/bobdestefano

Facebook: facebook.com/svmsolutions


STOP MARKETING LIKE IT’S 1999! PART 1: WHY NOW’S THE TIME TO GET SERIOUS

ABOUT ONLINE MARKETING

Questions?

Download handouts (PDF) : www.mdm.com/slides or contact [email protected]



STOP MARKETING LIKE IT’S 1999! - MDM...STOP MARKETING LIKE IT’S 1999! PART 1: WHY NOW’S THE...

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