Stop Letting Platforms Define your User
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Transcript of Stop Letting Platforms Define your User
STOP LETTING PLATFORMS DEFINE YOUR USERSMobility for today’s modern man and woman
Dan LewisThe Judge Group, Inc.
BIODan LewisPrincipal Consultant, Mobile SolutionsThe Judge Group, Inc. – Global Professional Services OrganizationPhiladelphia, Pennsylvania, USA
What I do:Help diverse global organizations better leverage mobile and web technology across all audiences
What I did:Build intranets, websites, and database tools
Connect:@DantheITMan – [email protected]
No Mobile Experienc
e
Targeted Mobile
Experience
“Ubiquitous”
Responsive
Experience
Predictive
EVOLUTION
• No Mobile ExperienceEVOLUTION
91% OF SMALL BUSINESS WEBSITES ARE NOT OPTIMIZED FOR MOBILE DEVICES
https://fusetg.com/10-i-t-statistics-small-business-technology/
• Targeted Mobile ExperienceEVOLUTION
ONE HALF OF ALL LOCAL SEARCHES ARE CONDUCTED ON MOBILE. PEOPLE SEARCH WHILE ON THE MOVE. http://www.slideshare.net/ValaAfshar/6297-
top50megatrends-v3
• “Ubiquitous” Responsive Experience
EVOLUTION
PEOPLE DO NOT PUT THEIR PHONE DOWN THEN GO FIND A DESKTOP TO DO SOMETHING. THEY USE THEIR PHONE. http://www.slideshare.net/goldengekko/top-10-mobile-
trends-2015Paul Cousineau, Amazon
Seamless context transfer across devices will be the new big app feature. Apps are increasingly becoming experiences that live across multiple endpoints — from wearables to phones, tablets, and web applications
ˮ
“
Sravish Sridhar, founder and CEO of Kinvey
• Predictive User ExperienceEVOLUTION
THE NEXT GENERATION FOR COMPUTING IS UBIQUITOUS CONNECTIVITY. http://www.slideshare.net/goldengekko/top-10-mobile-
trends-2015
29% of Americans say their phone is the first and last thing they look at every day. People are always connected.
We think we know what the
user wants
Mobile != Mobile
Laptops dwindle, Slates
abound
Connection Quality
COMPLICATIONS
• We “think” that we know what the user wantsCOMPLICATIONS
AS CONSUMERS SPEND MORE AND MORE TIME ON THEIR DEVICES, POORLY DESIGNED MOBILE EXPERIENCES WILL TAKE A BITE OUT OF REVENUES AND LESSEN THE CHANCE OF EARNING A PLACE FOR THEIR APP ON CUSTOMERS’ PHONES.
http://www.mobilemarketer.com/cms/news/research/21126.html
• Mobile != Mobile COMPLICATIONS
2015 IS... THE YEAR THE SMARTPHONES AND MOBILE TABLETS WILL BE USED MORE THAN ALL OTHER DEVICES IN THE MARKETTolga Onuk, CEO of Thunderbolt
Studios http://www.realitymine.com/key-trends-in-tablet-use-june-june-2014/
Users on mobile devices may be athome
• Laptops dwindle as slates aboundCOMPLICATIONS
- 9.5%
Worldwide PC Sales2014 – 2016 | (Projected, MM)
Worldwide Tablet Sales2014 – 2016 | (Projected, MM)
+ 9.2%
TODAY, 45% OF U.S. ADULTS OWN A TABLET
http://www.realitymine.com/key-trends-in-tablet-use-june-june-2014/
http://www.pewinternet.org/2015/10/29/the-demographics-of-device-ownership/
When is WiFi not WiFi?
Connection Quality
4G v. LTE
• Connection QualityCOMPLICATIONS
Countries with LTELTE Scheduled
What does a user want?
What is the next level
of experience
Seamless. Predictive. Integrated.
TARGETING
44% OF MOBILE MARKETERS ARE STILL SHRINKING DESKTOP EXPERIENCES FOR SMALLER SCREENS.
TARGETING• What does a user want?
http://www.mobilemarketer.com/cms/news/research/21126.html
OUT OF 42% OF MARKETERS WHO PUT MOBILE FIRST, ONLY 14% ARE TRULY TRANSFORMING THE CUSTOMER EXPERIENCE
TARGETING• What is the next level of experience?
http://www.mobilemarketer.com/cms/news/research/21126.html
TARGETING• Seamless. Predictive. Integrated.Seamless. Predictive. Integrated.
The days of companies selling products to consumers is coming to an end…The whole element of moving the position from sell to buy is something we're going to be working on over the course of 2015 and beyond: how to engage customers with products and services very differently…It becomes much more about a lifecycle, that circular notion of over time — how do we catch people, using data, and actually help them in the moment?
ˮ
“
Heather Cox, CEO of Citi
UNDERSTANDING VALUE• Machine Learning to establish what
people do on machines
DON’T TRY AND PREDICT WHAT CANNOT BE PREDICTED
62% of organizations attribute their investments in omni-channel initiatives to the simple fact that their customers expect it—but only a few agree that they are doing it well.
Q&A
Presented by:Dan LewisPrincipal Consultant, Mobile SolutionsThe Judge Group, Philadelphia, Pennsylvania, United States
Connect:@DantheITMan | [email protected]
STOP LETTING PLATFORMS DEFINE YOUR USERSMobility for today’s modern man and woman