Stonewash: How do people read magazines on digital devices (a snapshot of our data)
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Transcript of Stonewash: How do people read magazines on digital devices (a snapshot of our data)
How do People Read Magazines on Mobile
Devices?
Stonewash Magazine Frameworks for iOS, Android, Windows 8, Kindle Fire
www.stonewash.co.uk@StonewashLtd
Total Sessions Per Issue
7
6
4
5
3
2
1
WEEKLY MONTHLY BI-MONTHLY QUARTERLY0
www.stonewash.co.uk@StonewashLtd
Total Sessions Per Quarter
50
40
30
20
10
WEEKLY MONTHLY BI-MONTHLY QUARTERLY0
www.stonewash.co.uk@StonewashLtd
Total Sessions Per Quarter
WEEKLY
MONTHLY
BI-MONTHLY
QUARTERLY
www.stonewash.co.uk@StonewashLtd
WEEKLY
MONTHLY
BI-MONTHLY
4.6QUARTERLY
Total Sessions Per Quarter
www.stonewash.co.uk@StonewashLtd
WEEKLY
MONTHLY
Total Sessions Per Quarter
10.5BI-MONTHLY
4.6QUARTERLY
www.stonewash.co.uk@StonewashLtd
WEEKLY
15.6MONTHLY
10.5BI-MONTHLY
4.6QUARTERLY
Total Sessions Per Quarter
www.stonewash.co.uk@StonewashLtd
Total Sessions Per Quarter
48WEEKLY
15.6MONTHLY
10.5BI-MONTHLY
4.6QUARTERLY
www.stonewash.co.uk@StonewashLtd
4HNHaPUL�˂�(Half Life)
ISSUE 1 ISSUE 2
www.stonewash.co.uk@StonewashLtd
4HNHaPUL�˂�(Half Life)
ISSUE 1 ISSUE 2
�˂�89.6%OF SHELF TIME
www.stonewash.co.uk@StonewashLtd
4HNHaPUL�˂�(Half Life)Weekly Example
ISSUE 1 ISSUE 2
�˂�89.6%OF SHELF TIME
www.stonewash.co.uk@StonewashLtd
4HNHaPUL�˂�(Half Life)Weekly Example
ISSUE 1 ISSUE 2
20.5 MIN
16.6MIN
24.3MIN
20.8MIN
www.stonewash.co.uk@StonewashLtd
Consumption v. Pagination
50%
40%
30%
20%
10%
0 - 50 PP 51 - 100 PP 101 - 150 PP 151 - 200 PP 201+ PP0%
www.stonewash.co.uk@StonewashLtd
Cumulative Pages and Consumption12 issues @ 200pp
2,500
2,000
1,500
1,000
500
1 2 3 4 5 6 7 8 9 10 11 120
www.stonewash.co.uk@StonewashLtd
Cumulative Pages and Consumption12 issues @ 200pp
2,500
2,000
1,500
1,000
500
1 2 3 4 5 6 7 8 9 10 11 120
CREATED2,400
www.stonewash.co.uk@StonewashLtd
Cumulative Pages and Consumption12 issues @ 200pp
2,500
2,000
1,500
1,000
500
1 2 3 4 5 6 7 8 9 10 11 120
CREATED2,400
CONSUMED606
www.stonewash.co.uk@StonewashLtd
Cumulative Pages and Consumption12 issues @ 200pp
2,500
2,000
1,500
1,000
500
1 2 3 4 5 6 7 8 9 10 11 120
CREATED2,400
CONSUMED606WASTE75%
www.stonewash.co.uk@StonewashLtd
Cumulative Pages and Consumption52 issues @ 46pp
2,500
2,000
1,500
1,000
500
1 10 20 30 40 500
www.stonewash.co.uk@StonewashLtd
Cumulative Pages and Consumption52 issues @ 46pp
2,500
2,000
1,500
1,000
500
1 10 20 30 40 50
CREATED2,392
0
www.stonewash.co.uk@StonewashLtd
Cumulative Pages and Consumption52 issues @ 46pp
2,500
2,000
1,500
1,000
500
1 10 20 30 40 50
CREATED2,392
CONSUMED1,109
0
www.stonewash.co.uk@StonewashLtd
Cumulative Pages and Consumption52 issues @ 46pp
2,500
2,000
1,500
1,000
500
1 10 20 30 40 50
CREATED2,392
CONSUMED1,109WASTE54%
0
www.stonewash.co.uk@StonewashLtd
Pagination and Consumption
Weekly46 pages
Monthly200 pages
PAGESCREATED
PAGESCONSUMED
WASTEDPAGES
2,392 2,400
1,109 606
75%54%
www.stonewash.co.uk@StonewashLtd
Propensity to Purchase v. Cover Price
50%
60%
40%
30%
20%
10%
£0 £1 £2 £3 £4 £5 £6 £7 £8 £90%
www.stonewash.co.uk@StonewashLtd
Annual Revenue Per User12 issues @ £5.99 per issue (23% propensity)
£70
£60
£40
£50
£30
£20
£10
10 2 3 4 5 6 7 8 9 10 11 12£0
£72MAX POTENTIALEARNINGS
www.stonewash.co.uk@StonewashLtd
Annual Revenue Per User12 issues @ £5.99 per issue (23% propensity)
£70
£60
£40
£50
£30
£20
£10
10 2 3 4 5 6 7 8 9 10 11 12£0
£72MAX POTENTIALEARNINGS
£16.53PROBABLEEARNINGS
www.stonewash.co.uk@StonewashLtd
Annual Revenue Per User52 issues @ £1.49 per issue (31% propensity)
£70
£60
£40
£50
£30
£20
£10
£0
£77MAX POTENTIALEARNINGS
1 10 20 30 40 50
www.stonewash.co.uk@StonewashLtd
Annual Revenue Per User52 issues @ £1.49 per issue (31% propensity)
£70
£60
£40
£50
£30
£20
£10
£0
£77MAX POTENTIALEARNINGS
£24.02PROBABLEEARNINGS
1 10 20 30 40 50
www.stonewash.co.uk@StonewashLtd
The Effect of Price and Frequency(based on 5,000 users)
Weekly£1.49 per issue
Monthly£5.99 per issue
PROPENSITYTO BUY
TOTALISSUE SALES
TOTAL ANNUALREVENUE
80,600 13,800
31% 23%
£82,662£120,094
www.stonewash.co.uk@StonewashLtd
When Are We Reading?
13% Monday
14% Tuesday
13% Wednesday
15% Thursday
14% Friday
17% Saturday
14% Sunday
www.stonewash.co.uk@StonewashLtd
When Are We Reading?
Using Data from Saturday
21% Morning
19% Afternoon47% Evening
13% Night
www.stonewash.co.uk@StonewashLtd
When Are We Buying?
15% Monday
13% Tuesday
13% Wednesday
13% Thursday
15% Friday
16% Saturday
16% Sunday
www.stonewash.co.uk@StonewashLtd
When Are We Buying?
Using Data from Friday, Saturday, Sunday, Monday
23.5% Morning
30.6% Afternoon24.3% Evening
21.5% Night
www.stonewash.co.uk@StonewashLtd
Release Day: Saturday, Afternoon
to catch
Popular Read Session: Saturday, Evening
www.stonewash.co.uk@StonewashLtd
Register to receive the free whitepaper
www.stonewash.co.uk/research
www.stonewash.co.uk@StonewashLtd