Stomp The (Court)Yard
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Transcript of Stomp The (Court)Yard
Campus Ministry:Can you hear God sing?
Public Relations in Ministry
Analysis of the Situation
• Financially blessed
• Growing – 6 NEW ministries
• Largest student group on campus
Analysis of the Organization:
Internal Environment
Niche: Spiritual life of campusPositive, enthusiastic, & committed student
leadersHighly structured
23 specific, active ministries
Campus Ministry’s Structure
Outreach to CUW
Service to Milwaukee
Service to the World
Congregational Ministries
Worship Committee
Small Groups
SOS center
Students for Life
Youth Min
Drama Min
Coordinator
Adm. Ast.
Communion
Hiding Place
Nursing Home
Beautiful Feet
Children’s Min
Prayer Office
Daily Chapel
Music
Haven
Sports
TNT
Prison
Street Team
CHAT
Mexico
The Cross
Drama Min
Head Usher
Technician
Chancel Care
• 82.2% “Good” general impression
• 58% students currently involved in Campus Ministry
• 76% students have attended a Campus Ministry event
• What’s happening when?• What does CMLT means? • Only for Lutherans• Exclusive and narrow-
minded• A place where the “good”
kids do “nice” things.
Analysis of the Organization:Public Perception
Analysis of the Organization:
External Environment• Well-supported at CUW and in the
LCMS community• 16.7% apathetic student
• Small minority openly opposed
Key Publics
Customers Producers Limiters EnablersCMLT Pastor Smith,
Darcy, Deaconess Kim
Board of Regents
Board of Regents
Students involved in a
ministry
Coordinating Council
Other on-campus
departments
CUW Administration
Students interested in involvement
CMLT MarketingDepartment
Pasto Smith, Darcy,
Deaconess Kim
Goals
• Reputation – Enhance positive image of Campus Ministry among students.
• Relationship – Improve positive public perception as a friendly, inviting group for all students.
• Task-Oriented – Increase the number of students involved in a specific ministry
Objectivesfor goal to increase the number of students
involved in a specific ministry
• 250 people attend Stomp the (court)Yard• 10% of latent public to sign-up for a ministry
Main Tactic: Special Event
• Facebook• Post-in note flyers• Larger posters• Word of mouth• Buttons & stickers
Time Table• February 7 – Initial planning meeting with Pastor Smith, Darcy,
Kim, and Andrew• February 10 – Press Release due• February 14 – Planning meeting with Pastor Smith, Darcy, Kim,
and Andrew• February 17 – CMLT meeting • February 21 - Planning meeting with Pastor Smith, Darcy, Kim,
and Andrew• February 22 – Conduct campus-wide survey on
www.surveymonkey.com• February 24 – Project Proposal due• February 28 - Planning meeting with Pastor Smith, Darcy, Kim,
and Andrew
Time Table Continued
• March 11 – Confirm event approval. • March 22 – Create a back-up plan in case of inclement weather• March 24 – Announce event at CMLT meeting - Position Statement due• April 1 – Reserve sand volleyball courts and Regents atrium. • April 4 – Planning meeting with Pastor Smith, Darcy, Kim, and
Andrew• April 5 – Progress Report due• April 6 – Start promoting around school: Facebook, flyers, word of
mouth
Time Table Continued
• April 11 - Planning meeting with Pastor Smith, Darcy, Kim, and Andrew
• April 14 – Pass out event itinerary at CMLT meeting • April 18 - Planning meeting with Pastor Smith, Darcy, Kim, Andrew
and Sam Schmidt from Campus Activities Board (CAB) - Order inflatibles, buy photo printer, get prizes, reserve tables and chairs, request genitor and garbage cans
from maintenance, reserve Regents atrium and kitchen• April 19 – Launched CUW Campus Ministry group Facebook page• April 25 – Litter the school with post-it note flyers and posters
- CMLT wear pins or stickers • April 28 – Purchase food, charcoal
- Chalk the chapel and Regent’s courtyard sidewalks to advertise.
STOMP THE (COURT)YARD
• April 29 – Stomp the (court)Yard occurs2:30pm: being set-up: stage, tables, booths, games, and inflatables3:45pm: CMLT are by their booths and ready4-7pm: 4v4 sand volleyball tournament begins5:30pm: Grill out4-8pm: Activities and booths set up6:45pm: Live music begins9:00pm: Bonfire10:30 pm: Movie (Toy Story III)
• April 30 – Stomp the (court)Yard continues6:30am: Sunrise chapel on the bluff & breakfast afterwards 7:30am: Clean up anything left over from the previous night
Recommendations for Future:
Online Presence
• Link on front page under “Campus Life”• Include: List of ministries & descriptions
– Monthly calendar of events– CMLT members and bio’s– Pictures of past events– Student video testimonials – Video recordings of Haven – Time-lapse of building a house in Mexico with
sound bytes from family members – A blog that discusses contemporary issues or
Campus Ministry events
Evaluation of Objective
• Total Number of Attendees: ~ 350• New to Campus Ministry Sign-Ups: 34
– 26 were underclassmen• Sign-Up for a New Ministry: 35• Group members of Facebook: 131
Conclusion
“Now you are the body of Christ, and each one of you is a part of
it.” 1 Cor. 12:27