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Item1–CoverPage

StoloffInvestmentAdvisoryServices,LLC 

4008TurquoiseTrail,Weston,Florida33331

(954)‐559‐1165

Firm Brochure Date: March 31, 2011 (Part 2A of Form ADV) 

 

ThisBrochureprovidesinformationaboutthequalificationsandbusinesspracticesofStoloffInvestmentAdvisoryServices,LLC.IfyouhaveanyquestionsaboutthecontentsofthisBrochure,pleasecontactusat(954)‐559‐1165and/orkeith@stoloffias.com.TheinformationinthisBrochurehasnotbeenapprovedorverifiedbytheUnitedStatesSecuritiesandExchangeCommissionorbyanystatesecuritiesauthority.

StoloffInvestmentAdvisoryServices,LLCisaregisteredinvestmentadviser.RegistrationofanInvestmentAdviserdoesnotimplyanylevelofskillortraining.TheoralandwrittencommunicationsofanAdviserprovideyouwithinformationaboutwhichyoudeterminetohireorretainanAdviser.

AdditionalinformationaboutStoloffInvestmentAdvisoryServices,LLCalsoisavailableontheSEC’swebsiteatwww.adviserinfo.sec.gov.

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Item2–MaterialChangesAnnualUpdate: 

TheMaterialChangessectionofthisbrochurewillbeupdatedannuallywhenmaterialchangesoccursincethepreviousreleaseoftheFirmBrochure.

MaterialChangessincetheLastUpdate

OnJuly28,2010,theUnitedStateSecuritiesandExchangeCommissionpublished“AmendmentstoFormADV”whichamendsthedisclosuredocumentthatweprovidetoclientsasrequiredbySECRules.ThisBrochuredatedMarch31,2011isanewdocumentpreparedaccordingtotheSEC’snewrequirementsandrules.Assuch,thisDocumentismateriallydifferentinstructureandrequirescertainnewinformationthatourpreviousbrochuredidnotrequire.

Inthefuture,thisItemwilldiscussonlyspecificmaterialchangesthataremadetotheBrochureandprovideclientswithasummaryofsuchchanges.Wewillalsoreferencethedateofourlastannualupdateofourbrochure.

Inthepastwehaveofferedordeliveredinformationaboutourqualificationsandbusinesspracticestoclientsonatleastanannualbasis.PursuanttonewSECRules,wewillensurethatyoureceiveasummaryofanymaterialschangestothisandsubsequentBrochureswithin120daysofthecloseofourbusiness’fiscalyear.Wemayfurtherprovideotherongoingdisclosureinformationaboutmaterialchangesasnecessary.

WewillfurtherprovideyouwithanewBrochureasnecessarybasedonchangesornewinformation,atanytime,withoutcharge.

OnMarch21,2011,KeithD.Stoloff,thesoleownerofStoloffIAS,filedChapter7personalbankruptcyintheUnitedStatesBankruptcyCourt.ThepersonalfilingwasduetohisfinancialinvolvementinWedgeShotEnterprises,Inc.(“WedgeShot”).WedgeShotwasarealestatedevelopmentcompanyownedbyagroupofinvestors(includingMr.Stoloff)thatwasconductedasaseparateenterprisefromStoloffIAS.DuetothepriorbankruptciesofMr.Stoloff’sWedgeShotpartners,Mr.StoloffwasthesoleremainingpersonalguarantoronvariousloansandcreditlineswhichwereutilizedtofundWedgeShot.Unfortunately,andonlyaftergoodfaithnegotiationstosettlethevariousdebtsfailed,Mr.Stolofffiledforbankruptcy.

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FullBrochureAvailable

Currently,ourBrochuremayberequestedbycontactingKeithD.Stoloff,ManagingDirectorat(954)‐559‐1165orkeith@stoloffias.com.

AdditionalinformationaboutStoloffInvestmentAdvisoryServices,LLCisalsoavailableviatheSEC’swebsitewww.adviserinfo.sec.gov.TheSEC’swebsitealsoprovidesinformationaboutanypersonsaffiliatedwithStoloffInvestmentAdvisoryServices,LLCwhoareregistered,orarerequiredtoberegistered,asinvestmentadviserrepresentativesofStoloffInvestmentAdvisoryServices,LLC.

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Item3‐TableofContents

Item 1 – Cover Page ....................................................................................................................................... i 

Item 2 – Material Changes ............................................................................................................................ ii 

Item 3 ‐Table of Contents ............................................................................................................................ iv 

Item 4 – Advisory Business ........................................................................................................................... 1 

Item 5 – Fees and Compensation ................................................................................................................. 3 

Item 6 – Performance‐Based Fees and Side‐By‐Side Management ............................................................. 4 

Item 7 – Types of Clients ............................................................................................................................... 4 

Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................ 4 

Item 9 – Disciplinary Information ................................................................................................................. 5 

Item 10 – Other Financial Industry Activities and Affiliations ...................................................................... 7 

Item 11 – Code of Ethics ............................................................................................................................... 7 

Item 12 – Brokerage Practices ...................................................................................................................... 8 

Item 13 – Review of Accounts ..................................................................................................................... 10 

Item 14 – Client Referrals and Other Compensation .................................................................................. 10 

Item 15 – Custody ....................................................................................................................................... 10 

Item 16 – Investment Discretion ................................................................................................................ 10 

Item 17 – Voting Client Securities ............................................................................................................... 11 

Item 18 – Financial Information .................................................................................................................. 11 

Item 19 – Information Security Program .................................................................................................... 12 

Item 20 ‐ Brochure Supplement (part 2B of Form ADV) ............................................................................. 13 

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Item4–AdvisoryBusinessFirmDescription

StoloffInvestmentAdvisoryServices,LLC(“StoloffIAS”)wasfoundedin2006byKeithD.Stoloff,ManagingDirector.KeithD.Stoloffhasvariousdesignationswithinthefinancialindustry.ThefirmisfederallyregisteredwiththeSEC(SecuritiesandExchangeCommission)asaRegisteredInvestmentAdvisor.

StoloffIASmayprovideitsclientswithinvestmentmonitoring,investmentandnon‐investmentrelatedconsulting,anddiscretionaryandnon‐discretionaryinvestmentmanagementservices.

Thefirm’scompensationforinvestmentmonitoringandconsultingcanbeafixedfee,anhourlyrateorafeebaseduponapercentageofassetsmonitoredorconsulted.Thefirm’sinvestmentmanagementandconsultingfeesarenegotiable,dependinguponthelevelandscopeoftheservice(s)requiredandprofessional(s)renderingtheservice(s).

AssetsunderthedirectmanagementofStoloffIASareheldbyanindependentcustodians(PershingAdvisorSolutions,LLC)intheclient’sname.

Ifrequestedbytheclient,StoloffIASmayrecommendtheservicesofotherprofessionalsforimplementationpurposes.Theclientisundernoobligationtoengagetheservicesofanysuchrecommendedprofessional.

Principal Owners

Keith D. Stoloff is the 100% owner of Stoloff IAS.

TypesofServices:

InvestmentMonitoringandConsulting

PriortoengagingStoloffIAStoprovideinvestmentmonitoringand/orconsultingservices,theclientwillgenerallyberequiredtoenterintoanInvestmentmonitoringandConsultingAgreementsettingforththetermsandconditionsoftheengagement,describingthescopeoftheservicestobeprovided,andtheportionofthefeethatisduefromtheclientpriortocommencingservices.

Inperformingitsservices,shallnotberequiredtoverifyanyinformationreceivedfromtheclientorfromtheclient’sotherprofessionals,andisexpresslyauthorizedtorelythereon.TheclientretainsabsolutediscretionoverallsuchimplementationdecisionsandisfreetoacceptorrejectanyrecommendationfromStoloffIAS.Moreover,eachclientisadvisedthatit remains his/her/its responsibility to promptly notify Stoloff IAS if there is ever any

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change in his/her/its financial situation or investment objectives for the purpose ofreviewing/evaluating/revisingStoloffIASpreviousrecommendationsand/orservices.

InvestmentManagement

The client can determine to engage Stoloff IAS to provide discretionary or non‐discretionary investmentmanagement services. Prior to engaging Stoloff IAS to provideinvestment management services, the client will be required to enter into a formalInvestmentAdvisoryAgreementsettingforththetermsandconditionsunderwhichStoloffIASshallmanagetheclient'sassets,andaseparatecustodial/clearingagreementwitheachdesignated broker‐dealer/custodian. Currently, Stoloff IAS recommends that clientsprimarilyallocateinvestmentmanagementassetsamongvariousindividualequityand/orfixedincomesecurities,and/ormutualfunds,onadiscretionaryornon‐discretionarybasis,inaccordancewiththeclient’sdesignatedinvestmentobjective(s).StoloffIAStailorsitsinvestmentservicesspecificallytoeachclient.In performing its services, Stoloff IAS shall not be required to verify any informationreceived from the client or from the client’s other professionals, and is expresslyauthorized to rely thereon. The client retains absolute discretion over all suchimplementationdecisionsandisfreetoacceptorrejectanyrecommendationfromStoloffIAS.Moreover,eachclientisadvisedthatitremainshis/her/itsresponsibilitytopromptlynotifyStoloffIASifthereiseveranychangeinhis/her/itsfinancialsituationorinvestmentobjectives for the purpose of reviewing/evaluating/revising Stoloff IAS’s previousrecommendationsand/orservices.

Neither Stoloff IAS nor the client may assign the Investmentmonitoring and ConsultingAgreementorInvestmentAdvisoryAgreementwithoutthepriorconsentoftheotherparty.TransactionsthatdonotresultinachangeofactualcontrolormanagementofStoloffIASshallnotbeconsideredanassignment.

A copy of Stoloff IAS’s brochure statement shall be provided to each client prior to orcontemporaneously with the execution of the Investment monitoring and ConsultingAgreement or Investment Advisory Agreement. Any client who has not received a copyStoloff IAS’sbrochureat least48hoursprior toexecuting the InvestmentmonitoringandConsulting Agreement or Investment Advisory Agreement shall have five business dayssubsequenttoexecutingtheagreementtoterminateStoloffIAS’sserviceswithoutpenalty.

AsofMarch31,2011,StoloffIASmanagesapproximately$39,729,362inassetsforabout25 accounts which encompasses approximately eight households. Approximately$17,671,933 on a discretionary basis and $22,057,429on a non‐discretionary basis. Thenon‐discretionaryare“monitored”assets.

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Item5–FeesandCompensationFeesandCompensation:Stoloff IASinvestmentmonitoringandconsultingfeesarenegotiable,butgenerallyrangefrom$1,000.00to$100,000.00onafixedfeebasisdependinguponthescopeoftheworkinvolvedandnetworth.The client can determine to engage Stoloff IAS to provide discretionary or non‐discretionary investment management services on a fee‐only basis. Stoloff IAS annualinvestmentmanagementfeeshallbebaseduponapercentage(%)ofthemarketvalueoftheassetsplacedunderitsmanagement,asfollows:MarketValue AnnualFee0–500,0002.00%500,001–1,000,0001.50%1,000,001–2,000,0001.00%2,000,001–3,000,0000.50%3,000,001andabove0.10%Stoloff IAS annual investment management fee shall be prorated and paid quarterly, inadvance,baseduponthemarketvalueoftheassetsonthelastbusinessdayofthepreviousquarter.Stoloff IAS in its solediscretion,may reduce its investmentmanagement feebaseduponcertaincriteria(i.e.anticipatedfutureearningcapacity,anticipatedfutureadditionalassets,dollaramountofassetstobemanaged,relatedaccounts,accountcomposition,negotiationswithclient,etc.)OtherClientFees:Stoloff IAS shall generally recommend that Pershing Advisor Solutions, LLC (“Pershing”)serve as the broker‐dealer/custodian for client investmentmanagement assets. Broker‐dealers such as Pershing Advisor Solutions, LLC charge brokerage commissions and/ortransaction fees for effecting certain securities transactions (i.e. transaction fees arecharged for certainno‐loadmutual funds, commissionsare charged for individual equityandfixedincomesecuritiestransactions.InadditiontoStoloffIASinvestmentmanagementfee,brokeragecommissionsand/ortransactionfees,theclientwillalsoincur,relativetoallmutual fund purchases, charges imposed at the mutual fund and exchange traded fundlevel(e.g.managementfeesandotherfundexpenses).BothStoloffIASInvestmentAdvisoryAgreementandthecustodial/clearingagreementmayauthorize the custodian to debit the account for the amount of Stoloff IAS’ investmentadvisory feeand todirectlyremit thatmanagement fee toStoloff IAS incompliancewithregulatory procedures. In the limited event that the Stoloff IAS bills the client directly,paymentisdueuponreceiptoftheinvoice.TheInvestmentAdvisoryAgreementbetween

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StoloffIASandtheclientwillcontinueineffectuntilterminatedbyeitherpartybywrittennoticeinaccordancewiththetermsoftheInvestmentAdvisoryAgreement.

Factors that Stoloff IAS considers in recommending Pershing (or any other broker‐dealer/custodian to clients) include historical relationship with Stoloff IAS, financialstrength, reputation, execution capabilities, pricing, research, and service. Although thecommissionsand/ortransactionfeespaidbyclientsofStoloffIASclientsshallcomplywithStoloffIAS’dutytoobtainbestexecution,aclientmaypayacommissionthatishigherthananotherqualifiedbroker‐dealermightchargetoeffectthesametransactionwhereStoloffIASdetermines,ingoodfaith,thatthecommission/transactionfeeisreasonableinrelationtothevalueofthebrokerageandresearchservicesreceived.

In seeking best execution, the determinative factor is not the lowest possible cost, butwhether the transaction represents the best qualitative execution, taking intoconsideration the full range of a broker‐dealer services, including the value of researchprovided, execution capability, commission rates, and responsiveness. Accordingly,althoughStoloff IASwill seekcompetitive rates, itmaynotnecessarilyobtain the lowestpossiblecommissionrates forclientaccounttransactions.Thebrokeragecommissionsortransactionfeeschargedbythedesignatedbroker‐dealer/custodianareexclusiveof,andinaddition to, Stoloff IAS’ investment management fee. Stoloff IAS’ best executionresponsibility is qualified if securities that it purchases for client accounts are no‐loadmutualfundsthattradeatnetassetvalueasdeterminedatthedailymarketclose.

Item6–Performance‐BasedFeesandSide‐By‐SideManagement

StoloffIASdoesnotchargeanyperformance‐basedfees(feesbasedonashareofcapitalgainsonorcapitalappreciationoftheassetsofaclient).

Item7–TypesofClients

StoloffIASprovidesservicestoindividuals,highnetworthindividuals,corporationsorotherbusinessentities.

Item8–MethodsofAnalysis,InvestmentStrategiesandRiskofLoss 

MethodsofAnalysis:SecurityanalysismethodsatStoloffIAS,includefundamentalandcyclicalanalysiswhicharedescribedbelow:

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Fundamental Analysis: method of evaluating a security that entails attempting to measure its intrinsic value by examining related economic, financial and other qualitative and quantitative factors. Fundamental analysts attempt to study everything that can affect the security's value, including macroeconomic factors (like the overall economy and industry conditions) and company-specific factors (like financial condition and management).

Cyclical Analysis: A form of fundamental analysis involving the process of making investment decisions based on the different stages an industry is at during a given point in time. The type of position taken will depend on firm specific characteristics, as well as where the industry is at in its life cycle.

StoloffIASgathersinformationtoperformitsanalysisfromsourcesincludingMorningstarreports, fund prospectuses, S&P reports, Reuters, financial newspapers, magazines,financialwebsites,filingswiththeSecuritiesandExchangeCommissionandannualeports.InvestmentStrategies:Theinvestmentstrategyforeachclientisspecificallytailoredbasedupon,objectives,incomeneedsandtaxsituation.Theclientmaychangetheseobjectivesatanytimeduringanyphoneconversationormeeting.Eachclientportfolioisconstructedsolelyforthatclient.StoloffIASdoesnotutilizemodelportfoliosorcompositestoillustrateresults.RiskofLoss:AllInvestmentprogramshavecertainrisksthatarebornebytheinvestor.Withallinvestments,clientsmayfacethefollowing:LossofPrincipalRisk,Interest‐RateRisk,MarketRisk,InflationRisk,CurrencyRisk,ReinvestmentRisk,BusinessRisk,LiquidityRiskandFinancialRisk.

Item9–DisciplinaryInformation

RegisteredinvestmentadvisersarerequiredtodiscloseallmaterialfactsregardinganylegalordisciplinaryeventsthatwouldbematerialtoyourevaluationofStoloffIASortheintegrityofStoloffIAS’management.

Inthepasttenyears,noindividualassociatedoraffiliatedwithStoloffIAShasbeenconvicted,pleadguiltyornolocontendereinadomestic,foreign,ormilitarycourttoanyfelonyorhasbeenchargedwithanyfelony.Inaddition,theSEC,FuturesCommodity

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TradingCommission,federal,stateorforeignregulatoryauthorityorself‐regulatoryorganizationorcommoditiesexchangehaveeverbeenfoundguiltyordisciplinedinanyway.

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Item10–OtherFinancialIndustryActivitiesandAffiliations

Stoloff IAS is affiliated with Emerald Asset Advisors, LLC (SEC File No. 801‐68620)(“Emerald”).StoloffIASprovidesEmeraldwithresearchservices,investmentmanagementservicestoselectedclientsforaportionofEmerald’smanagementfee,andisacontributingmemberofEmerald’sinvestmentcommittee.

Stoloff is affiliated with Emerald Allocation Strategies, LLC (SEC File No. 801‐68620)(“EAS”).EASdoesnotprovideinvestmentadvisoryservices.Rather,EAS’exclusivefunctionistomarkettheinvestmentadvisoryservicesofEmerald.EASmarketsEmerald’sservicesexclusively toother registered investment advisers andentitiesexempt from investmentadviser registration (together, the “advisers”). If an adviser engages Emerald’s services,Emeraldwill shareaportionof its feewithEAS.EASandEmeraldsharecommonalityofownership,management,employees,representatives,andoffices.

Item11–CodeofEthics

CodeofEthics:InaccordancewithSection204AoftheInvestmentAdvisersActof1940,theStoloffIASalsomaintainsandenforceswrittenpoliciesreasonablydesignedtopreventthemisuseofmaterialnon‐publicinformationbytheStoloffIASoranypersonassociatedwiththeStoloffIAS.

Stoloff IAS has implemented an investment policy relative to personal securitiestransactions. This investmentpolicy is partof Stoloff IAS’s overall CodeofEthicswhichservestoestablishastandardofbusinessconductforallofStoloffIAS’sAssociatedPersonsthatisbaseduponfundamentalprinciplesofopenness,integrity,honestyandtrust.

AcopyofStoloff’sCodeofEthicsisavailableuponrequest.

TheChiefComplianceOfficerofStoloffIASisKeithD.Stoloff.AtthecurrenttimeStoloffIAShasnoemployees.KeithD.Stoloffmayattimesbuyorsellsecuritiesthatarealsoheldbyclients,however,client’sbestinterestisparamount.

Stoloff’sAffiliations:Stoloff’saffiliatedinvestmentadvisor,EmeraldAssetAdvisors,LLC,servesasinvestmentmanageroftheEASGenesisFundandEASGlobalCycleFund(the“Funds”).StoloffmayrecommendthepurchaseoftheFundstoclientsforwhomitissuitable.Whileasafiduciary,Stoloffendeavorstoactinitsclients’bestinterest,StoloffmayhaveincentivetorecommendtheFundstoitsclientsbasedonthepotentialreceiptofmanagementfeesby

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itsaffiliatedadvisor,EmeraldAssetAdvisors,LLC.Thismaycreateapotentialconflictofinterest.

Item12–BrokeragePracticesPershingmakesavailabletoStoloffIASotherproductsandservicesthatbenefitStoloffbutmay not benefit its clients’ accounts. Some of these other products and services assistStoloff IAS inmanaging and administering clients’ accounts. These include software andothertechnologythat(i)provideaccesstoclientaccountdata(suchastradeconfirmationsandaccountstatements);(ii)facilitatetradeexecution(andallocationofaggregatedtradeordersformultipleclientaccounts);(iii)provideresearch,pricingandothermarketdata;(iv) facilitate payment of Stoloff IAS’ fees from its clients’ accounts; and (v) assist withback‐officefunctions,tradeerrorcorrection,recordkeepingandclientreporting. Manyofthese services generally may be used to service all or a substantial number of Stoloff’saccounts,includingaccountsnotmaintainedatPershing.PershingalsooffersotherservicesintendedtohelpStoloffIASmanageandfurtherdevelopits business enterprise. These services may include: (i) compliance, legal and businessconsulting; (ii) publications and conferences on practice management and businesssuccession;and(iii)accesstoemployeebenefitsproviders,humancapitalconsultantsandinsurance providers. Pershing may make available, arrange and/or pay third‐partyvendorsforthesetypesofservicesrenderedtoStoloffIAS.Pershingmaydiscountorwaivefeesitwouldotherwisechargeforsomeoftheseservicesorpayallorpartofthefeesofathird‐party providing these services to Stoloff IAS. Pershing may also provide otherbenefits such as educational events or occasional business entertainment of Stoloff IASpersonnel. InevaluatingwhethertorecommendthatclientsclientcustodytheirassetsatPershing, Stoloff IAS may take into account the availability of some of the foregoingproducts and services and not solely on the nature, cost or quality of custody andbrokerageservicesprovidedbyPershing.Thismaycreateapotentialconflictofinterest.ExecutionofBrokerageTransactions(whenapplicable)Ifrequested,StoloffIASwillarrangefortheexecutionofsecuritiesbrokeragetransactionsfor the account through broker‐dealers that Stoloff IAS reasonably believeswill provide"best execution". In seeking “best execution”, the determinative factor is not the lowestpossible commission cost but whether the transaction represents the best qualitativeexecution, taking intoconsideration the full rangeof abroker‐dealer's services includingexecutioncapability, commissionrates,andresponsiveness.Accordingly, althoughStoloffIAS will seek competitive commission rates, it may not necessarily obtain the lowestpossiblecommissionratesforaccounttransactions.Over‐the‐Counter (OTC) securities transactions for Stoloff IAS’s clients are generallyeffectedonanagencybasis,whichinvolvetheservicesoftwo(2)separatebroker‐dealers:(1)a “dealer”or “principal”actingasmarket‐maker;and(2) theexecutingbroker‐dealer

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that acts in an agency capacity for the client’s account. Dealers executing principaltransactionstypicallyincludeamark‐up/down,whichisincludedintheofferorbidpriceofthesecuritiespurchasedorsold.Inadditiontothedealermark‐up/down,theclientwillalsoincurthetransactionfeeimposedbytheexecutingbroker‐dealer.StoloffIASdoesnotreceive any portion of the dealer mark‐up/down or the executing broker‐dealertransactionfee.Transactionsforeachclientaccountgenerallywillbeeffectedindependently,unlessStoloffIASdecidestopurchaseorsellthesamesecuritiesforseveralclientsatapproximatelythesame time. Stoloff IASmay (but is not obligated to) combine or "batch" such orders toobtain “best execution”, to negotiate more favorable commission rates or to allocateequitably among Stoloff IAS’s clients differences in prices and commissions or othertransaction costs that might have been obtained had such orders been placedindependently.Underthisprocedure,transactionswillbeaveragedastopriceandwillbeallocatedamongStoloffIAS'sclientsinproportiontothepurchaseandsaleordersplacedfor each client account on any given day. To the extent that Stoloff IAS determines toaggregateclientordersforthepurchaseorsaleofsecurities,includingsecuritiesinwhichStoloffIAS'sprincipals)and/orassociatedpersons)mayinvest,StoloffIASshallgenerallydosoinaccordancewiththeparameterssetforthinSECNo‐ActionLetter,SMCCapital,Inc.StoloffIASshallnotreceiveanyadditionalcompensationorremunerationasaresultoftheaggregation.TheclientmaydirectStoloffIAStouseaparticularbroker‐dealer(subjecttoStoloffIAS’srighttodeclineand/orterminatetheengagement)toexecutesomeoralltransactionsfortheclient'saccount.Insuchevent,theclientwillnegotiatetermsandarrangementsfortheaccountwiththatbroker‐dealer,andStoloffIASwillnotseekbetterexecutionservicesorprices from other broker‐dealers or be able to "batch" the client's transactions forexecutionthroughotherbroker‐dealerswithordersforotheraccountsmanagedbyStoloffIAS.Asa result, clientmaypayhighercommissionsorother transactioncostsorgreaterspreads, or receive less favorablenetprices, on transactions for the account thanwouldotherwisebe the case. In the event that the clientdirects Stoloff IAS to effect securitiestransactions for the client's accounts through a specific broker‐dealer, the clientcorrespondinglyacknowledgesthatsuchdirectionmaycausetheaccountstoincurhighercommissionsortransactioncoststhantheaccountswouldotherwise incurhadtheclientdeterminedtoeffectaccount transactions throughalternativeclearingarrangements thatmaybeavailablethroughStoloffIAS.In the event that the transactions for a client's accounts are effected through a broker‐dealerthatrefersinvestmentmanagementclientstoStoloffIAS,thereexiststhepotentialforconflictofinterestiftheaccountsincurhighercommissionortransactioncoststhantheaccounts would otherwise have incurred had the client determined to effect accounttransactions through alternative clearing arrangements that may have been availablethroughStoloffIAS.

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CopyandpastecurrentItem12.A.(3)&(4)plus12.B.(Deletethesetwosentences.)

Item13–ReviewofAccounts

ForthoseclientstowhomStoloffIASprovidesinvestmentsupervisoryservices,accountreviewsareconductedonanongoingbasisbyStoloffIAS.Allinvestmentsupervisory,monitoringandconsultingclientsareadvisedthatitremainstheirresponsibilitytoadviseStoloffIASofanychangesintheirinvestmentobjectivesand/orfinancialsituation.Allclients(inpersonorviatelephone)areencouragedtocomprehensivelyreviewinvestmentsupervisory,monitoring,consultingissues,andaccountperformancewithStoloffIASonanannualbasis,asapplicable.

Clientsareprovidedwithtransactionconfirmationnoticesandregularsummaryaccountstatementsdirectlyfromthebroker‐dealer/custodianand/orprogramsponsorfortheclientaccounts

Item14–ClientReferralsandOtherCompensation

StoloffIASdoesnothaveanyarrangementsforreferralsorpaycompensationforreferrals.

Item15–Custody

Allassetsareheldatqualifiedcustodians,whoprovideaccountstatementsdirectlytotheirclientsattheiraddressofrecordatleastquarterly.Clientsmayelectto“gopaperless”directlywiththerespectivecustodianandestablishtheirownpersonalaccountlog‐ininformation.

StoloffIASurgesclientstocarefullyreviewthestatementsprovidedbytheircustodian.

Item16–InvestmentDiscretion

Based on the client preference, Stoloff IASmay manage a client account on a discretionary basis. Discretion is granted under a limited power of attorney executed by the client which is contained in the advisory contract. Inallcases,however,suchdiscretionistobeexercisedin

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amannerconsistentwiththestatedinvestmentobjectivesfortheparticularclientaccount.Decisions relating to investment transactions with regard to a client’s managed account are made at the discretion of the portfolio manager in charge of the account (i.e., Stoloff IAS will buy and sell securities in the account without communicating with the client prior to each buy and sell decision).

Under certain circumstances, Stoloff IAS may provide nondiscretionary services to a client. These services are accomplished by consulting with the client and making recommendations that the client effect certain transactions or portfolio allocation changes. The client may accept or reject the recommendations.

Whenselectingsecuritiesanddeterminingamounts,StoloffIASobservestheinvestmentpolicies,limitationsandrestrictionsoftheclientsforwhichitadvises.InvestmentguidelinesandrestrictionsmustbeprovidedtoStoloffIASinwriting.

Item17–VotingClientSecuritiesProxyVotingPolicyStoloffIAS’clientsmaintainexclusiveresponsibilityfor:(1)directingthemannerinwhichproxiessolicitedbyissuersofsecuritiesbeneficiallyownedbytheclientshallbevoted,and(2) making all elections relative to any mergers, acquisitions, tender offers, bankruptcyproceedingsorothertypeeventspertainingtotheclient’sinvestmentassets. StoloffIASand/ortheclientshallcorrespondinglyinstructeachcustodianoftheassetstoforwardtothe client copies of all proxies and shareholder communications relating to the client’sinvestmentassets.

Item18–FinancialInformation

RegisteredinvestmentadvisersarerequiredinthisItemtoprovideyouwithcertainfinancialinformationordisclosuresaboutStoloffIAS’sfinancialcondition.StoloffIAShasnofinancialcommitmentthatimpairsitsabilitytomeetcontractualandfiduciarycommitmentstoclients.

OnMarch21,2011,KeithD.Stoloff,thesoleownerofStoloffIAS,filedChapter7personalbankruptcyintheUnitedStatesBankruptcyCourt.ThepersonalfilingwasduetohisfinancialinvolvementinWedgeShotEnterprises,Inc..(“WedgeShot).WedgeShotwasa

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realestatedevelopmentcompanyownedbyagroupofinvestors(includingMr.Stoloff)thatwasconductedasaseparateenterprisefromStoloffIAS.DuetothepriorbankruptciesofMr.Stoloff’sWedgeShotpartners,Mr.StoloffwasthesoleremainingpersonalguarantoronvariousloansandcreditlineswhichwereutilizedtofundWedgeShot.Unfortunately,andonlyaftergoodfaithnegotiationstosettlethevariousdebtsfailed,Mr.Stolofffiledforbankruptcy.

Item19–InformationSecurityProgram 

InformationSecurity:StoloffIASmaintainseveryefforttoprotectpersonalandconfidentialclientinformation.

PrivacyNotice:StoloffIASmaintainsaclientPrivacyPolicy.Clientinformationisonlydisclosedwiththepriorauthorizationoftheclientandonlytowhomtheclientauthorizesreleaseofsuchinformation.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Item20‐BrochureSupplement(part2BofFormADV)

SupervisedPersonKeithD.Stoloff

StoloffInvestmentAdvisoryServices,LLC 

4008TurquoiseTrail,Weston,Florida33331

(954)‐559‐1165

 Brochure Supplement Date: March 31, 2011 (Part 2B of Form ADV) 

          

ThisbrochuresupplementprovidesinformationaboutKeithDStoloffthatsupplementstheStoloffInvestmentAdvisoryServices,LLCbrochure.Youshouldhavereceivedacopyofthatbrochure.PleasecontactKeithD.Stoloff,ManagingDirector,ifyoudidnotreceiveStoloffIAS’sbrochureorifyouhaveanyquestionsaboutthecontentsofthissupplement.

AdditionalinformationaboutKeithD.StoloffisavailableontheSEC’swebsiteatwww.adviserinfo.sec.gov.

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ProfessionalCertificationsKeithD.Stoloffhasearnedcertificationsandcredentialsthatarerequiredtobeexplainedinfurtherdetail. ThedesignationsandcertificationsbelowareofferedandadministeredthroughTheInvestmentManagementConsultantsAssociationbasedinDenverColorado:

AboutIMCA—InvestmentManagementConsultantsAssociation—wasestablishedin1985todeliverthepremierinvestmentconsultingandwealthmanagementcredentialsandworld‐classeducationalofferings—membership,conferences,research,andpublications.IMCAsetsthestandardsandpracticesfortheinvestmentmanagementconsultingprofessionandprovidesinvestmentconsultantswiththecredentialsandtoolsrequiredtobestservetheirclients.

CIMA®‐CertifiedInvestmentManagementAnalystsmTheCIMA®certificationsignifiesthatanindividualhasmetinitialandon‐goingexperience,ethical,education,andexaminationrequirementsforinvestmentmanagementconsulting,includingadvancedinvestmentmanagementtheoryandapplication.PrerequisitesfortheCIMA®certificationarethreeyearsoffinancialservicesexperienceandanacceptableregulatoryhistory.ToobtaintheCIMA®certification,candidatesmustpassanonlineQualificationExamination,successfullycompleteaone‐weekclassroomeducationprogramprovidedbyaRegisteredEducationProvideratanAACSBaccrediteduniversitybusinessschool,andpassanonlineCertificationExamination.CIMA®designeesarerequiredtoadheretoIMCA’sCodeofProfessionalResponsibility,StandardsofPractice,andRulesandGuidelinesforUseoftheMarks.CIMA®designeesmustreport40hoursofcontinuingeducationcredits,includingtwoethicshours,everytwoyearstomaintainthecertification.

CIMC®‐CertifiedInvestmentManagementConsultantsmAsofDecember2003,newCIMC®certificationsarenolongergranted.Whenthedesignationwasissued,itscontentfocusedoninvestmentconsulting.CurrentCIMC®designeescanmaintainthedesignationthroughInvestmentManagementConsultantsAssociation(IMCA).CIMC®designeesarerequiredtoadheretoIMCA’sCodeofProfessionalResponsibility,StandardsofPractice,andRulesandGuidelinesforUseoftheMarks.CIMC®designeesmustreport40hoursofcontinuingeducationcredits,includingtwoethicshours,everytwoyearstomaintainthedesignation.

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CertifiedPrivateWealthAdvisor(CPWA®)TheCPWA®designationsignifiesthatanindividualhasmetinitialandon‐goingexperience,ethical,education,andexaminationrequirementsfortheprofessionaldesignation,whichiscenteredonprivatewealthmanagementtopicsandstrategiesforhigh‐net‐worthclients.PrerequisitesfortheCPWA®designationare:aBachelor’sdegreefromanaccreditedcollegeoruniversityoroneofthefollowingdesignationsorlicenses:CIMA®,CIMC®,CFA®,CFP®,ChFC®orCPAlicense;acceptableregulatoryhistoryasevidencedbyFINRAFormU‐4orotherregulatoryrequirements;fiveyearsofprofessionalclient‐centeredexperienceinfinancialservicesorarelatedindustry;andtwolettersofreferencefromanIMCAmember,professionalsupervisor,orcurrentlylicensedprofessionalinfinancialservicesorarelatedindustry.CPWA®designeeshavecompletedarigorouseducationalprocessthatincludesself‐studyrequirements,anin‐classeducationcomponent,andsuccessfulcompletionofacomprehensiveexamination.CPWA®designeesarerequiredtoadheretoIMCA’sCodeofProfessionalResponsibilityandRulesandGuidelinesforUseoftheMarks.CPWAdesigneesmustreport40hoursofcontinuingeducationcredits,includingtwoethicshours,everytwoyearstomaintainthecertification.ThedesignationsandcertificationsbelowareofferedthroughTheCollegeforFinancialPlanninginGreenwoodVillage,Colorado:AbouttheCollegeforFinancialPlanningTheCollegeforFinancialPlanningisaregionally‐accreditedinstitutionofhighereducationaccreditedbytheHigherLearningCommissionandisamemberoftheNorthCentralAssociation.TheCollegeisawhollyownedsubsidiaryofApolloGroup,Inc.locatedinPhoenixArizona.TheCollegeoffersaMasterofSciencedegreewithaPersonalFinancialPlanningmajorandtwoMasterofScienceinFinancedegrees,eightproprietaryprofessionaldesignations,andtheCFPCertificationProfessionalEducationProgram.Foundedin1972,theCollegeisthecountry’soldestprovideroffinancialplanningeducationandhasover120,000graduatesfromitsMaster’sandnon‐degreeprograms.ExaminationIndividualsarerequiredtopassanonline,timedandproctoredend‐of‐courseexaminationwitha70%scoreorhigher.Theexaminationteststheindividual’sabilitytorelatecomplexconceptsandapplytheoreticalconceptstoreal‐lifesituations.DesignationApplicationAftersuccessfulcompletionoftheend‐of‐courseexamination,individualsapplyforauthorizationtousethedesignation.EducationTheCollegeofferseightproprietaryprofessionaldesignationprogramscoveringtheassetmanagement,retirementplanning,andfinancialplanningsectors.Programsareofferedinbothself‐studyandinstructor‐ledformatsandrequirethesuccessfulcompletionofaspecificcurriculumcoveringboththeoreticalandpracticalapplicationofthematerial.ThecurriculaaredevelopedbytheCollege’sfull‐timefacultywithinputfromthecountry’stopinvestmentfirms.

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AAMS®‐AccreditedAssetManagementSpecialistSMIndividualswhoholdtheAAMS®designationhavecompletedacourseofstudyencompassinginvestments,insurance,tax,retirement,andestateplanningissues.Theprogramisdesignedforapproximately120‐150hoursofself‐study.Theprogramisself‐pacedandmustbecompletedwithinoneyearfromenrollment.AWMA®‐AccreditedWealthManagementAdvisorSMIndividualswhoholdtheAWMA®designationhavecompletedacourseofstudyencompassingwealthstrategies,equity‐basedcompensationplans,taxreductionalternatives,andassetprotectionalternatives.Theprogramisdesignedforapproximately120‐150hoursofself‐study.Theprogramisself‐pacedandmustbecompletedwithinoneyearfromenrollment.CMFC®‐CharteredMutualFundCounselorSMIndividualswhoholdtheCMFC®designationhavecompletedacourseofstudyencompassingallaspectsofmutualfundsandtheirusesasinvestmentvehicles.Theprogramisdesignedforapproximately120‐150hoursofself‐study.Theprogramisself‐pacedandmustbecompletedwithinoneyearfromenrollment.CRPC®‐CharteredRetirementPlanCounselorSMIndividualswhoholdtheCRPC®designationhavecompletedacourseofstudyencompassingpre‐andpost‐retirementneeds,assetmanagement,estateplanningandtheentireretirementplanningprocessusingmodelsandtechniquesfromrealclientsituations.Theprogramisdesignedforapproximately120‐150hoursofself‐study.Theprogramisself‐pacedandmustbecompletedwithinoneyearfromenrollment.Ethics&CodeofConduct:AdherencetoTheCollegeforFinancialPlanning’sStandardsofProfessionalConduct.RenewalRequirementsFollowinginitialconfermentofoneoftheCollegeforFinancialPlanning’sprofessionaldesignations,authorizationforcontinueduseofthecredentialmustberenewedeverytwoyearsbycompleting16hoursofcontinuingeducation;reaffirmingcompliancewiththeStandardsofProfessionalConduct,TermsandConditions;andcomplyingwithself‐disclosurerequirements.TheCollegemonitorsitsdesignees’compliancewiththedesignationrequirementsandstandards.Anyallegedviolationsaresubjecttodisciplinaryprocedures.DisciplinaryProceduresComplaintsagainstadesigneemaybefiledbyanyindividualusingtheComplaintSubmissionformfoundontheCollege’sFinancialDesignationResourcewebsite,www.cffpdesignations.com.TheCollegeforFinancialPlanninginvestigatesallcomplaintsanditsEthicalConductCommitteedetermineswhetherallegationsarejustifiedandwhethertheconductwarrantsdisciplinaryaction.IfaviolationoftheStandardsof

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ProfessionalConductisfound,disciplinarysanctionsshallbebasedontheseriousnessofontheseriousnessofthesituationandmayinclude,butarenotlimitedtoreprimand,suspensionorrevocation.KeithD.Stoloff,ManagingDirectorCIMA®,CIMC®,CPWA®,AWMA®,AAMS®,CMFC®,CRPC®Background:

DateofBirth:October26,1964 BachelorofScienceinFinance,UniversityofSouthFlorida(1987)

BusinessBackground:

InadditiontorunningStoloffIAS,KeithservesasCo‐SeniorPortfolioManagerwithEmeraldAssetAdvisors,LLC(May2007–present).PriortofoundingStoloffIAS,KeithworkedonateamservingHighNetWorthindividualsatRaymondJames&Associates,Inc.providinginvestmentresearch,investmentduediligenceandportfolioanalysistohighNetWorthindividuals;RegisteredRepresentativeatJBHanauer&Company,afirmspecializinginfixedincomesecurities(July1993–January2003).

DisciplinaryInformation:

NoneAdditionalCompensation:

KeithreceivescompensationforhisroleatEmeraldAssetAdvisors,LLCaregisteredinvestmentadvisor.