Emotion. Action. Results.

THE STIR AFFECT.

At Stir, our goal is to create amazing ideas that evoke emotions, influence actions and create positive results.

We are idea generators with our eyes always on the outcome.

THE STIR MIX.

Stir is an experienced team with a staff of senior people, each with a specific discipline. We are:

• Strategic Thinkers

• Creative Elite

• Master Wordsmiths

• Loyalty and PR Gurus

• Social Marketing Specialists

• Implementation and Execution Experts

Scott Moore.

STRATEGIC DESIGN

Since 1981 Scott Moore has applied his unique skill set on both the agency and client side.

For 10 years he owned Great Scott!, A design and promotion firm creating successful

promotional campaigns and POS for the likes of Kelsey’s, Montana’s and Nestle Foodservice.

In 2000, he joined the senior team of the Kelsey’s organization as the Director of Marketing with

the task of setting the course for a new strategic position for both Kelsey’s and Montana’s in the

casual dining segment. Scott then ventured back to agency side acquiring and working with high

profile retail brands such as Mother Parkers, Parmalat and American Eagle Outfitters.

His unique skill set results in developing programs that are engaging, on target and drive results.

Carmelo Galati.

CREATIVE

Carm brings an outstanding track record to the agency – from Managing Director at Ove Design

& Communications to Associate Creative Director at FusionCreative and Creative Director for

Corporate Communications at Anthem Worldwide.

He has over 16 years of experience that includes brand strategy, name generation, corporate

and retail brand identity, investor communications, interior/exterior signage and way finding,

including the creation of huge corporate structures to busy retail environments.

His “black bag” includes work for Fujifilm, Highliner Foods, Scotiabank International, Nestle

Canada, The Beer Store, Precision Nutrition, Kelsey’s Restaurants, Martha Stewart Everyday,

Mother Parkers, Jamieson Laboratories and Mercedes-Benz.

Selina Eckersall.

WEB/SOCIAL MEDIA

Selina Jane Eckersall is a creative entrepreneur with a strong background in marketing, both

client and agency side. Educated in marketing and holding a Direct Marketing accreditation

(graduated with Distinction) with The Canadian Marketing Association, Selina has a wealth of

brand experience having worked for companies like HMV Canada and Carlson Marketing

Group, and on large fortune brands such as Ford of Canada, Microsoft and BMO Bank of

Montreal. Technology has been a mainstay in Selina’s career, having spent almost a decade

exclusively in digital marketing working on data intensive programs.

In January of 2008 Selina started up her own marketing consultancy with a focus on digital media

and the personalization of brand communications and worked on early social programs for

companies like McDonalds Canada, Ottawa Hydro, IBAC, and Kidde Canada and supported

several ad agencies with their in-house social media efforts. In 2010 when she began to see

market saturation in social she switched her focus to mobile and co-founded Appficient with her

two partners Dean and Juan. Since then the company how grown and employs people in 3

countries.

Pat Folliott.

DIRECT MARKETING/PR/LOYALTY

For over 25 years Pat Folliott has been helping clients build their brands and form

relevant, lasting customer relationships through strategic direct marketing and PR programs.

He has created DM campaigns for clients such as Investor’s Group, Sears and Mark’s Work

Warehouse and launched loyalty programs for the likes of Labatt Breweries, CHUM and Astral

Media, and Air Miles. Pat has served as a judge for industry creative awards and has lectured

on advanced DM at NYU.

A graduate of Ryerson’s School of Journalism, his media insights help organizations garner

profile, create product demand and support public education initiatives through PR and events

that stand out and get noticed.

HOWWE STIRIT UP.

SHELL CANADA: BREWING SUCCESS.When an expert talks, people listen.

A STIR CASE STUDY

SHELL CANADA: BREWING SUCCESS.When an expert talks, people listen.

A STIR CASE STUDY

Shell Canada challenged Mother Parkers (their coffee supplier) and Stir to increase their coffee sales by 50% in a market with heavy competition and a sector where coffee sales are decreasing.

Real. Good. Coffee. Most gas station coffee isn’t very good right? Well Shell works very hard to ensure that their coffee is really good. They guarantee it in fact. BUT, how do you communicate this to a sceptical audience? Stir recommended the personification of the idea of good. The use of a new voice, an authority, a connoisseur of coffee. Shell’s own Barista. With a Barista, consumers will have faith that Shell can deliver a better cup of coffee than any other gas station.

When an Expert Talks, People Listen.Stir developed a campaign to communicate the Shell Barista using a new tagline: Real. Good. Coffee. Yes. Shell brews real coffee. Not just ‘Gas Station Coffee’. Real, quality, great tasting, hot and fresh coffee. This strategy will highlight the key quality attributes of the coffee around the ‘REAL’ framework. The result is a new look, a new image and a new way to sell Real. Good. Coffee. at Shell.

A STIR CASE STUDY: Shell Canada

A STIR CASE STUDY: Shell Canada

A STIR CASE STUDY: Shell Canada

A STIR CASE STUDY: Shell Canada

MOTHER PARKERS: PERCOLATING LOYALTY.What happens when you reward someone.

A STIR CASE STUDY

MOTHER PARKERS: PERCOLATING LOYALTY.What happens when you reward someone.

A STIR CASE STUDY

Mother Parkers, a leader in tea and coffee, had lost touch with its customers. For most of the past 100 years they were the leader, the one supplier that operators could count on for a quality product and friendly support. After relying too heavily on the distributors to manage the client relationship, how can Mother Parkers reconnect with its customers directly?

A Direct Connection to the Customer.Stir helped define and create a loyalty program from the ground up. From strategy to execution, to implementation and ongoing management. Built with independent operators in mind, the language is direct and straight forward, and the program is designed with many automated steps to make it simple to earn rewards. The program began a test launch in March 2011.

Buy Stuff. Get Stuff.Every month Stir sends out a promotional offer to all members offering bonus points and unique prizing as a means to increase awareness, sales and customer loyalty. This also acts as a reminder that they can earn valuable points for any purchases on a consistent basis. It’s been a very rewarding and successful program and its amazing what can happen when a brand reconnects with its’ customers.

A STIR CASE STUDY: Mother Parkers

A STIR CASE STUDY: Mother Parkers

A STIR CASE STUDY: Mother Parkers

COPPER COUNTY: DELIVERING RESULTS.How warming up opened doors.

A STIR CASE STUDY

COPPER COUNTY: DELIVERING RESULTS.How warming up opened doors.

A STIR CASE STUDY

Copper County Foods was new to the Canadian landscape coming over from the UK. Their products are high quality frozen meals focused on the senior citizens who want to live at home. All the existing promotional material looked dull, dated and dreary. Stir was challenged with bringing a new look, new life, and new sales to a product and service that is ready for growth.

A Fresh Image for Frozen Food.Our strategy was to ensure that the consumer saw this product as a ‘quality of life reward’, rather than an ‘inability necessity’. We used warm bright colours and photos, featuring the value and benefits of the over 100 meals. It was all about how the highly nutritional and convenient quality meals fit into their busy lifestyles and budgets.

Just Delicious Meals Delivered to Your Door.An exciting campaign featuring colourful door hangers, brochures, a 30 second radio spot, magazine ad and PR content was created, all to help franchisees grow the business. More importantly we had one very proud client and many customers who felt good about themselves and the quality meals they were going to enjoy. Stir had opened the door from dependent to independent.

A STIR CASE STUDY: Copper County

A STIR CASE STUDY: Copper County

A STIR CASE STUDY: Copper County

EMOTION. ACTION. RESULTS.CREATE A STIR.