STIMA Marketing Congress, December 2013

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GLASSROOTS @elkejeu @catoleonard

description

Keynote speech at the annual International Marketing Congress, organized by STIMA, Ghent, December 6th 2014, on how to build successful stakeholder partnerships.

Transcript of STIMA Marketing Congress, December 2013

Page 1: STIMA Marketing Congress, December 2013

GLASSROOTS

@elkejeu@catoleonard

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HYBRID MARKETING CHALLENGE

Validate ‘go to market’ of new services

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Advisor to MinisterOf Agriculture

Professor veterinary medicine

European regulator

Pig farmers

Boerenbond

Pharmacists

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MARKETING BUDGET SAVED

ONLY 2 OF 4 SERVICES LAUNCHED

2 NEW PRODUCT IDEAS

RESULTS STAKEHOLDER ENGAGEMENT

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HYBRID MARKETING CHALLENGE

Content creation & storytelling

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Media

Onderwijs

Soft-en hardware

TelcoOverheid

NGO

Federaties

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RESULTS STAKEHOLDER ENGAGEMENT

ONE WEEK LIVE RADIO

HELP DESK WITH STAKEHOLDER EXPERTS

STRATEGIC GOAL VRT

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DEFINE YOUR CHALLENGE

STRICT PROCESS MANAGEMENT

What did we learn?BRING DIVERSE STAKEHOLDERS TOGETHER

DEFINE THE COMMON GOAL & KPI’S

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