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Business OverviewDelilah Panio, Founder & CEO

September 2013

The premiere destination for women business travelers.

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Introducing Stiletto Dash

Stiletto Dash is a digital media company with a

mission is to help women be healthier and happier

on the road. We provide solutions to business travel

pains through an online magazine and curated

shop portal.

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Our Social Mission

We are passionate about travel and helping women.

We believe travel is critical to personal and

professional growth and know that many women

don’t have access. Stiletto Dash will provide women

with the travel opportunity to inspire a life

without boundaries.

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Who are SDashers

− Mid to high income

− Expense accounts

− No time… need a one-stop shop

+20 million

Estimated U.S. Women Business Travelers

AND high purchasing power

$55 B2011 US Spend on

COSMETICS

$11 B2011 US Spend on

WOMEN’S APPAREL

$7 B2012 US Spend on YOGA & PILATES

Sources: Global Business Travel Association; www.statista.com

Many Pains of Business Travel

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− Juggling personal and professional life

− Maintaining health (fitness, nutrition, stress, safety)

− Combating loneliness

− Staying connected to family, friends, office

− Maintaining style and beauty care

− Making the most of business travel for career advancement

− No time to find and customize current solutions

The Stiletto Dash Solution

Website & App: Original and Curated

Information, Products, Services

SDash E-Magazine

Corporate Travel Program Pilot with Big 4 Consulting Firm

Health Challenge

Travel Club

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Women Business TravelersLooking for solutions to travel pains

Travel Brands

Retail Brands Employers

Want access to SDashers Want to attract/retain top talent and reduce health care costs

Revenue Stream 2: Affiliate FeesRevenue Stream 3: Advertising/Sponsorships

Revenue Stream 4: Corp Program Sales

Revenue Stream 1: SDash Product Sales

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A Network Platform Business Model

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Step 1 – Build the Community

Goal: Largest community of women business travelers

Be the expert in women business travel

One-stop shop of solutions for healthy/happy travel (content!)

Opportunities to interact with other SDashers

Awesome SDash products

USER ACQUISITION TACTICS

Employers

Corporate Travel Agents

Women Groups/Events

Flight Attendants

Hotels/Airports

Media Outlets/Bloggers

PR + Advertising

Social Media

User Projections

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Target → +2 Million Subscribers in Year 5

6.5 K 78 K345 K

925 K

2.4 M

65 K885 K

2.1 M

5.5 M

13.7 M

Step 2 – Monetize the Community

Revenue Streams Key Assumptions

Affiliate Fees from Products/Services

3-7% of users purchase a product or service (increases with brand awareness)

Advertising/Sponsored Content CPM of $0.50 - $15.00 based on site visits (costs increase as traffic grows)

Corporate Program Sales Corporations buy program to keep traveling employees healthy, productive, safe

Health Challenge 5% of users participate

Travel Club Launch club once hit 1000,000 users5% of users join Club

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Revenue Projections

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Development Plan

Phase 1: Build Community

- Survey of SDashers

- Launch first E-Zine (user signup and blogger campaign)

Phase 2: Pilot Programs

- Pilot corporate travel program with Big 4 Consulting Firm

- Re-launch website with new SHOP portal

- PR & MKTG campaign and content disbursement

- Pilot Health Challenge

Phase 3: Launch Programs

- Launch Corporate Travel Program

- Launch App v1

- Launch Health Challenge

2013 – Q3

2013 – Q4

2014 – Q1

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Our TeamDelilah Panio, Founder & CEO (+10 years Capital Markets, Former Road Warrior)

, CMO (currently Brand Manager, Proctor & Gamble)

Rebecca DiLiberto, Consulting Editor (ex-Producer, Ricki Lake Show; ex-Senior Editor, InStyle Mag)

Lori Murphree, CFO (ex-Investment Banker, Silicon Valley Bank)

NEED: PR, Social Media, App Developer

Advisors:

Renee LaBran, Rustic Canyon/ Fontis Partners

Andre Peschong, Bridgewater Capital

Martha McCully, ex-Executive Editor, InStyle Magazine

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Investment Opportunity

Q3 2013SEED CAPITAL

$500,000 +

Capital efficient business requiring minimal investment to reach

organic growth

Use of Proceeds:

User Acquisition

Product Development (Web v2.0, App, Health Challenge)

Pilot Corporate Program

Hire Key Team Members (currently only Founder is full-time)

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Capital Invested to Date:

$30,000 Founder

$45,000 Friends Round (Q1 2013)

Summary

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− Network platform model

− For women business travelers, very lucrative demographic

− Build community with unique user acquisition strategy

− Several monetization opportunities

− Passionate founder and growing team

− Projecting 2.4 M users and $35 M revenue in 2017

− Capital efficient business requiring minimal investment ($1.5 M)

Delilah Panio, Founder & CEOdelilah@stilettodash.com

310-990-9032

ConfidentialDisclaimer: This presentation was prepared by management for information purposes only and should not be construed as an

offer to buy or sell securities. This document makes no representation as to the accuracy of the information contained, some of which has been obtained by third parties, some of which has been generated by management, and all of which should be

independently verified by the investor. We make no representation or give any assurances as to the accuracy or achievability of the information contained herein.

www.stilettodash.comFacebook.com/StilettoDashTwitter @stilettodashPinterest.com/StilettoDash

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