Stiles climate campaign

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Virginia, Sea Level Rise, and Marketing Lessons Learned Skip Stiles State Environmental Leaders Conference November 20, 2015

Transcript of Stiles climate campaign

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Virginia, Sea Level Rise, and Marketing Lessons Learned

Skip StilesState Environmental Leaders Conference

November 20, 2015

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VIRGINIA’S SEA LEVEL RISE REALITY

VA Climate Commission

2008

Boon/Ezer 2012

Planning recommendation

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Impact on Wetlands

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What We Want

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What Everyone Else Wants

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What Everyone Else Wants

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What We Need to Change

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An All to Familiar Situation

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WHAT WE WERE “SELLING”

Save Virginia’s Wetlands From Climate Change

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What Do People Want to Talk About?

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We Listened to THEM

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What They Want to Talk About

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Change the Conversation

Make it PersonalWhat Will Sea Level Rise Do in My Children’s/Grandchildren’s Life?

Make it Local, Make it RealWhat Is Sea Level Rise Already Doing to my Community/To Me?* How Many Times Have I Had to Change My Commute in the Last Year?

* Is it Just My Imagination or Are the Storms Getting Worse?

“Life Cycle Costing” or “Total Ownership Cost”What Will Sea Level Rise Cost Me Over my Lifetime/Over my Business Horizon/During the time I Own My House?

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Use Local Examples of Change

Fire Ant infestations have closed parks in SE Virginia, starting in 2011.

Before then, Fire Ants could not survive the winters this far north.

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Use Local Examples of Change

4’ Erosion/yr

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Storm Surges in Hampton Roads

Sewells Point Tide Gauge Record

DATE STORM TYPE/NAME ABOVE MHHWAugust 23, 1933 Hurricane 5.26 feetSeptember 18,2003 Hurricane Isabel 5.13 feetNovember 12, 2009 Veterans Day Nor’easter 4.99 feetAugust 28, 2011 Hurricane Irene 4.76 feetMarch 7, 1962 Ash Wednesday Storm 4.46 feetOctober 29, 2012 Hurricane Sandy 4.09 feetSeptember 18, 1936 Hurricane 3.96 feetNovember 22, 2006 Thanksgiving Nor’easter 3.87 feetFebruary 5, 1998 Twin Nor’easter (#2) 3.82 feetOctober 6, 2006 Columbus Day Nor’easter 3.76 feetOctober 4. 2015 Nor’easter 3.72 feetApril 27, 1978 Nor’easter 3.65 feetApril 11, 1956 Nor’easter 3.56 feetSeptember 16, 1933 Hurricane 3.36 feetJanuary 28, 1998 Twin Nor’easter (#1) 3.28 feetSeptember 16, 1999 Hurricane Floyd 3.21 feet

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Storm Surges in Hampton Roads

Sewells Point Tide Gauge Record

DATE STORM TYPE/NAME ABOVE MHHWAugust 23, 1933 Hurricane 5.26 feetSeptember 18,2003 Hurricane Isabel 5.13 feetNovember 12, 2009 Veterans Day Nor’easter 4.99 feetAugust 28, 2011 Hurricane Irene 4.76 feetMarch 7, 1962 Ash Wednesday Storm 4.46 feetOctober 29, 2012 Hurricane Sandy 4.09 feetSeptember 18, 1936 Hurricane 3.96 feetNovember 22, 2006 Thanksgiving Nor’easter 3.87 feetFebruary 5, 1998 Twin Nor’easter (#2) 3.82 feetOctober 6, 2006 Columbus Day Nor’easter 3.76 feetOctober 4. 2015 Nor’easter 3.72 feetApril 27, 1978 Nor’easter 3.65 feetApril 11, 1956 Nor’easter 3.56 feetSeptember 16, 1933 Hurricane 3.36 feetJanuary 28, 1998 Twin Nor’easter (#1) 3.28 feetSeptember 16, 1999 Hurricane Floyd 3.21 feet

- 1.45 feet in 1915

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Future Storm Surges in Hampton Roads

Sewells Point Tide Gauge Record

DATE STORM TYPE/NAME ABOVE MHHWAugust 23, 1933 Hurricane 5.26 feetSeptember 18,2003 Hurricane Isabel 5.13 feetNovember 12, 2009 Veterans Day Nor’easter 4.99 feetAugust 28, 2011 Hurricane Irene 4.76 feetMarch 7, 1962 Ash Wednesday Storm 4.46 feetOctober 29, 2012 Hurricane Sandy 4.09 feetSeptember 18, 1936 Hurricane 3.96 feetNovember 22, 2006 Thanksgiving Nor’easter 3.87 feetFebruary 5, 1998 Twin Nor’easter (#2) 3.82 feetOctober 6, 2006 Columbus Day Nor’easter 3.76 feetOctober 4. 2015 Nor’easter 3.72 feetApril 27, 1978 Nor’easter 3.65 feetApril 11, 1956 Nor’easter 3.56 feetSeptember 16, 1933 Hurricane 3.36 feetJanuary 28, 1998 Twin Nor’easter (#1) 3.28 feetSeptember 16, 1999 Hurricane Floyd 3.21 feet

+1.5 feet by 2060

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For Virginia Source of Change Not An Issue

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Just Looking At Wetlands Impacts Limits Options

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Broader Focus = More Options & More Partners

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New Message

Protect Your Community from Flooding Impacts and Expenses

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We Still Faced The Challenge of Asymmetry

IN FIFTY YEARS, WE WILL HAVE AVOIDED COSTS

FROM SEA LEVEL RISE

FOREGO FINANCIAL GAIN/PROPERTY TAX

ON SHORELINE PROPERTY DEVELOPMENT

TODAYPoli

cy/M

arketi

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llenge

Policy

/Mark

eting C

halle

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Time to Impact

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Homeowners Insurance ChangesAllstate's 'Good Hands' Wave 'Bye Bye' CHICAGO, Dec. 21, 2006

(AP) Wary of the rising risk of hurricanes, Allstate Corp. has added coastal regions of North and South Carolina, Alabama, Maryland and Virginia to the growing list of areas nationwide where it is cutting back homeowners insurance coverage.

Sea Change In Insurers' Coastal Coverage Many Firms Opt to End Or Limit New Policies

By Sandra Fleishman Special to The Washington Post Saturday, December 30, 2006; F01

Major insurance companies are throwing cold water on America's new passion for living near the ocean and by the bay.

Recently, the biggest companies in the homeowners insurance business announced that they will stop writing new policies in some coastal areas of the mid-Atlantic and will otherwise limit coverage there. They have already reduced their coverage in states more prone to hurricanes.

From the Baltimore Sun Insurers shrink from coastsLegislators here, elsewhere aim to help homeowners as industry fears growing riskBy Laura SmithermanSun reporter

February 18, 2007 As insurance companies retreat from their coverage of coastal areas along the Eastern Seaboard, legislators in Annapolis and other state capitals are stepping in to protect homeowners faced with fewer and fewer options.

Concerns brought up about possibleimpending insurance crisisby Sherry Hamilton

Speaking at the May 22meeting of the MathewsBoard of Supervisors,Gwynn’s Island residentJudy Rowe warned of animpending insurance crisisin the county.

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An Opening for Adaptation?

• Post-Katrina Lawsuits

• Recession

• Increased Storm Cycle in Mid-Atlantic

• More Sophisticated Underwriting, Geocoding, Personal Information

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Flood Insurance Changes Pricing Risk Into Coastal Communities

NFIP Reforms will affect tidal localities:

•Phase out subsidies•Phase out grandfathering•Return to “actuarial soundness”•Study inclusion of Sea Level Rise in future rate maps

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NFIP: Flood Insurance Reforms

Average Rate Increase = 20%

Maximum Rate Increase = 37%

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The NFIP Community Rating System Saving Money and Shorelines

• Voluntary NFIP program offers discounts on flood insurance to reward good floodplain management within a community

• Various activities to improve floodplainmanagement/earn credit

• Open space, shoreline restoration, wetlands creation, etc. gain points/reduce flood insurance premiums!

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FLOOD DAMAGE MITIGATION – NEED AND OPPORTUNITY

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FLOOD DAMAGE MITIGATION – NEED AND OPPORTUNITY

9,200 Jobs!

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Private Sector is Moving on the Issue

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TAKE EXTRA FLOOD PROTECTION MEASURES AND CREATE MORE

OPEN SPACE IN FLOOD PLAINS TODAY

Closing The Time/Cost Gap

GET LOWER FLOOD INSURANCE RATES AND KEEP LOWER

MUNICIPAL BOND COSTS TODAY

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RESILIENCY DESIGN – NEED AND OPPORTUNITY

$200 + million sought by Hampton Roads - HUD National Disaster Resiliency Competition – Oct, 2015 Submission

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Who else is interested in paying for information on flooding?

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WHAT WE CAN “SELL” AGAIN

Save Virginia’s Wetlands From Climate Change