STICKIER STICKIER THAN THAN

A BAND-AID!A BAND-AID!Sticky Websites That Keep You Sticky Websites That Keep You

Coming Back For MoreComing Back For More

WHAT IS A STICKY WEBSITE?WHAT IS A STICKY WEBSITE?A Sticky Website is a website that A Sticky Website is a website that keeps viewers coming back to the keeps viewers coming back to the site, and uses other sites, to site, and uses other sites, to branch and link back to the branch and link back to the website.website.The site tries to keep viewers on The site tries to keep viewers on the site, and coming back for the site, and coming back for more and “LOCKED IN”.more and “LOCKED IN”.

WHAT ARE THEIR PURPOSE?WHAT ARE THEIR PURPOSE?The main goal is to gain viewers from The main goal is to gain viewers from all over the globe, and make them all over the globe, and make them want to visit the site more and more.want to visit the site more and more.They are a source of information that They are a source of information that is posted for users, so they stay up to is posted for users, so they stay up to date and want to come back to the date and want to come back to the site to further engage in the site site to further engage in the site interactions.interactions.

HOW ARE THEY USED?HOW ARE THEY USED?They are used for many things ranging They are used for many things ranging from selling a product, promoting an from selling a product, promoting an person or a group, and also involving person or a group, and also involving viewers in discussions on the web.viewers in discussions on the web.They use videos, pictures, links, and They use videos, pictures, links, and interesting features to grab the users interesting features to grab the users attention.attention.Try to keep a low Bounce rate (Try to keep a low Bounce rate (keep viewers keep viewers from looking at first page, then leaving right away. from looking at first page, then leaving right away. They want users to stay engaged in their site.)They want users to stay engaged in their site.)

HOW DID IT ALL START?HOW DID IT ALL START?Websites first started as simple pages Websites first started as simple pages that provide bits of information for the that provide bits of information for the viewer. viewer. As time progressed, viewers wanted As time progressed, viewers wanted more graphics, and “flair” from the more graphics, and “flair” from the sites. This added to the need for sites. This added to the need for more interesting pages, and eye more interesting pages, and eye catching media to help keep the catching media to help keep the viewers on the site longer.viewers on the site longer.

WHAT ARE SOME SITES?WHAT ARE SOME SITES?

Major Factors For a Major Factors For a Successful Sticky Website Successful Sticky Website Lots of content, but not chaos!Lots of content, but not chaos!Helpful and useful informationHelpful and useful informationInteresting media (ex: videos, pictures, Interesting media (ex: videos, pictures, games, etc.)games, etc.)Links to and from the siteLinks to and from the siteAdvertisements for your products and Advertisements for your products and others.others.Customizable content for the user.Customizable content for the user.All around well developed website.All around well developed website.