Single Page Application - Make a memorable user experience and your web app sticky
STICKY ENABLEMENT · • Memorable approaches work. ... Stories and metaphors are sticky....
Transcript of STICKY ENABLEMENT · • Memorable approaches work. ... Stories and metaphors are sticky....
STICKY ENABLEMENTSPACED REPETITION & CATERING TO THE ROLE
MELISSA REGANMANAGER, GLOBAL ENABLEMENT & ONBOARDING
WHAT ARE WE DOING HERE?
Theory (WIIFM, Tell Me)
Example (Show Me)
Activity (Touch It, Try It)
Metrics & Takeaways
• Memorable approaches work.
• People like custom experiences.
TELL ME SHOW ME
TRY IT
WIIFM?STICKY ENABLEMENT.
Spaced RepetitionCatering to the Role
Memorable Moments
SPACED REPETITION
- intake information at gradually increasing intervals
- a memory phenomenon called the SPACING EFFECT
- forgetting is a crucial step in the learning process
- learning builds like an exercised muscle
It’s complementary!
What to Say
ProductCustomers
Market
How to Say It
Messaging Personas
Methodology
Execute
SystemsTools
Processes
Differentiate
Competitive Stories
Best Practice
CATER TO THE ROLE
It’s easier for our brains!
Empathy & Perspective
Create Experiences
Complexities Into
Memories
Orchestrate Ah-Ha
Moments
EmpowerThem
ConsiderMorale
FOR THE ROLE
...SCALABLE + FLEXIBLE + INTERACTIVE SPACED REPETITION
Live Carnival Experience (early OCT)
Process Docs & Practice
(early OCT)
Conceptual & Tactical
Assessment(late OCT)
LiveScavenger
Hunt (mid NOV)
Gamified eLearning
(early DEC)
Refresher & Glossary(mid APR)
LIVE CARNIVAL EXPERIENCE
PROCESS DOCS & PRACTICE
CONCEPTUAL & TACTICAL ASSESSMENT
LIVE SCAVENGER HUNT
GAMIFIED ELEARNING
REFRESHER AND GLOSSARY
ACTIVITY: DRILLKEEP IT SIMPLE
• A Computer Virus• The NFL Draft• The Internet• The Skeletal System•Mortgage• Frustration• The Federal Reserve
Just like the bunny rhyme!
•Grab the person next to you.• Try explaining some
of these using a metaphor.
ACTIVITY: SCRIMMAGESALES SCENARIO
Your company is rolling out a new lead routing process. Marketing is going to dictate the initial path a lead will follow in the system. When a sales rep receives a lead notification, the rep must check 3 different places in the system to verify they can work it. If it turns out the lead is not theirs to work, they will give that lead to the correct rep through a custom button in the system.
Now try this one…
BDR ACTIVITY on verified Company People
increased by 4x
BDR use of SFDC reports increased by 8x
100% of BDRs were certified with an average
score of 94%
All incoming BDR new hires experience the same content – no gaps in learning
IN ONEMONTH
FOR 50+ REPS
MAKIN’ IT STICKY
Think differently. Think deeply about your audience. Cater to the Role.
Stories and metaphors are sticky.
Everything has a chance to be interactive.
Be brave. Make it memorable.
Spaced repetition.