Steven S. Bammel's

Korea Business Etiquette Course Take an Essential Step Toward Your Business Goals in Korea!

By Steven S. Bammel, Certified Korean Translator

Korean Consulting & Translation Service, Inc.™ Tel: +1 (972) 255-4808 Fax: +1 (214) 853-5374 Email: sbammel@koreanconsulting.com Twitter: @StevenBammel Main Website: www.KoreanConsulting.com Agency Website: agency.koreanconsulting.com Translation Weblog: www.Korean-Language-Translator.com

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Table of Contents Table of Contents ...................................................................................................................................................... 2

KBC Professional Certification Program: Take an Essential Step Toward Your Business Goals in Korea! ............................................................................................................................................................................ 3

Exclusive Benefits of Certification .......................................................................................... 3

Learn Effectively Through the Multi-Faceted Approach! ......................................................... 4

About the Author .................................................................................................................... 4

About the Exam ....................................................................................................................... 4

Course structure ................................................................................................................... 5

Module #1: Start Out with a Framework of Understanding ......................................................................... 7

Understanding and Correctly Using Names and Titles in Korea ............................................... 7

Essential Handout ................................................................................................................. 9

Extra Reading ....................................................................................................................... 9

Korea Business Tips: What Are Some Key Points for Using Names and Job Titles Correctly in Korean Business? ..................................................................................................................... 9

Quick Tips on Names, Job Titles and Hierarchy ............................................................... 9

Additional Related Resources on KBC ........................................................................... 10

Nojeok Hill - My View from the Top: A Rundown on Korean Corporate Structure .............. 10

Korean Business Culture Insights: What Do You Call a Doctor in Korea? ............................. 11

Korea Business Advisor – Seoul Magazine ............................................................................ 13

Module #2: Set the Right Tone for Further Discussions ............................................................................. 14

Module #3: Establish Your Channels of Communication ............................................................................ 15

Module #4: Keep Your Communications Flowing Freely ............................................................................. 16

Module #5: Share a Tangible and Personal Connection .............................................................................. 17

Module #6: Take the Opportunity to Connect Outside the Office ........................................................... 18

Module #7: Add a Non-Business Dimension to Your Communications ................................................... 19

Korea Business Central Professional Certification (Business Culture Fundamentals) .................. 20

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KBC Professional Certification Program: Take an Essential Step Toward Your Business Goals in Korea! Korea Business Central is the place for everyone who wants to make it big in Korea, and the Korea Business Central® Professional Certification Program is our way of helping you do just that. As the only certification program of its kind in the world, the Korea Business Central® Professional Certification Program is your key to early success if you want to build a business in Korea and sell to Korean customers or are looking for a job or an internship — and even if you already have a job or business in Korea and want to further your career. The Korea Business Central® Professional Certification Program will give you the knowledge you need and independent recognition of your expertise to improve your resume and your business results.

EXCLUSIVE BENEFITS OF CERTIFICATION • You will be more effective in your business in Korea by quickly and easily learning the

key points of Korean business etiquette and gaining a deep understanding of Korean business culture!

• You will officially become a Certified Korea Business Professional with a specialty in the respective area or areas and you may add this to your resume, website, email signature and business card — as well as online profiles, such as LinkedIn and Google+!

• We will announce you as a new Certified Korea Business Professional both on the KBC website and in special broadcasts to the thousands of members in the community, giving you a quick opportunity to promote yourself and build your network.

• You will be added to an exclusive group on KBC, with a special icon on your KBC profile photo which identifies you as one of our professionals.

• You will have the opportunity to use your very own KoreaBusinessCentral.com email address, business cards, a printed certificate of your certification and other special and exclusive offers only for Certified Korea Business Professionals.

• All coursework, coaching and exams are available online right here on Korea Business Central. Regardless of where you are in the world, you can equip yourself immediately for Korea business success.

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LEARN EFFECTIVELY THROUGH THE MULTI-FACETED APPROACH!

1. Textbook – Each module includes a “how-to” lesson which covers the basics. 2. Essential Handouts – The essential handout for each lesson introduces a deeper

understanding of the topic. 3. Extra Reading - Additional learning resources are available for students wanting to go

beyond the required learning. 4. Lectures – Conversational lecture emails are sent every few days to registered students,

connecting each module topic to higher-level nuances of Korean business culture. 5. Classroom – Students are encouraged to share questions and insights in the classroom

at any time and can expect prompt replies from the instructor, helping to get answers to real-life questions and tie everything together into a comprehensive learning experience.

6. Exam – The online exam provides an extra level of purpose to the learning and certifies the expertise of program’s graduates.

About the Author

Learn about Korean business from Steven S. Bammel, KBC Creator and veteran business consultant.

• Korean Consulting & Translation Service, Inc. (President) • Hanyang University, Korea (M.S., Management Strategy) • Test of Proficiency in Korean (TOPIK) – Certified at Highest Level • Nojeok Hill Weblog (Commentator on Korean business)

For full business profile: StevenBammel.com

About the Exam

Your course registration gives you six months and one attempt to pass the exam with an 85% or higher. The exam is a one-hour timed test with 50 true/false and multiple-choice questions.

If you do not pass the exam the first time, you will need to register to take it again for $23.

The exam is not hard if you’ve studied the coursework properly, but it’s designed for those committed to success and you should be prepared to invest the time to learn the materials as presented in the coursework.

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COURSE STRUCTURE

Module #1: Start Out with a Framework of Understanding

• Textbook – “Understanding and Correctly Using Names and Titles in Korea” • Essential Handout – “Succeed in Korea by Understanding Company Hierarchy”

(Executive Report) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

Module #2:Set the Right Tone for Further Discussions • Textbook – “Greetings and Introductions in Korea” • Essential Handout – Korean Translation Buyer’s Guide (ebook) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

Module #3: Establish Your Channels of Communication • Textbook – “Business Card Exchanges in Korean Business” • Essential Handout – The Definitive Guide to Business Cards in Korea (eBook) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

Module #4: Keep Your Communications Flowing Freely • Textbook – “Business Meeting Etiquette in Korea” • Essential Handout – Rapid Relationship Building in Asia (Video) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

Module #5: Share a Tangible and Personal Connection • Textbook – “Gift Giving in Korea” • Essential Handout – “The Top Ten Gifts to Give in Korea to Make a Great Impression”

(Executive Report) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

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Module #6: Take the Opportunity to Connect Outside the Office • Textbook – “Table Manners and Drinking Etiquette in Korea” • Essential Handout – Various weblog posts from Nojeok Hill: My View from the Top • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

Module #7: Add a Non-Business Dimension to Your Communications • Textbook – “Social Interaction and Conversation in Korean Business” • Essential Handout – Interview with Peter Underwood, “Business Development in Korea

Made Easy(er)” and interview with Tom Coyner, “Mastering Business in Korea” • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

Certification Exam The exam for the Korea Business Central® Professional Certification (Business Etiquette Specialization) is made up of 50 multiple choice questions taken from the Textbook and Essential Reading materials.

A passing grade is 85% or higher and you will have one 60-minute attempt to pass the exam.

If you do not pass the exam, you will have to purchase another attempt. Refer to the main certification overview page for the current exam retake price.

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Module #1: Start Out with a Framework of Understanding

UNDERSTANDING AND CORRECTLY USING NAMES AND TITLES IN KOREA When you meet Koreans on business, the first thing to get through is the introduction. Be careful to make sure that you make a good first impression! Korean business society is very hierarchical and male-dominated. While there are exceptions, you can generally assume that the oldest man in the group is running the show.

1. Korean first and last names are reversed from the Western system. While Koreans will often switch the order of their names in English to help foreigners, this can merely make the situation more confusing. A Korean whose name is Jin-Ho Park in English, would say his name as Park Jin-Ho in Korean. You can clarify by asking your counterpart what his “given” and “family” names are, with these corresponding to “first” and “last” names respectively in the Western sequence. You should almost never address a Korean by his given name; therefore, getting his/her family name is important.

2. Even though Koreans will often let this rule slide when working with foreigners, addressing someone with “Mr.” in a business setting generally indicates that his rank is very low. Therefore, you should try to get his job title and then address him by his job position/title and last name. (e.g. General Manager Lee, President Kim). If a low ranking employee, you can go with “Miss” and “Mr.” (e.g. Miss Hong, Mr. Park.) Some common job positions are quite long (e.g. Deputy General Manager, Senior Managing Director). You should pronounce them in full even if it takes a mouthful. This will show that you’ve taken the time to be precise with this matter and are not careless in your regard for the company hierarchy.

3. At least 70% of the Korean population has one of the top seven surnames (which are, in order from most common: Lee, Kim, Park, Jeong, Yoon, Choi, Yoo) so it is not unlikely that more

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than one person in your group of counterparts will have the same surname, or even the same last name with the same job title. When two Koreans have the same surname, they may distinguish each other by their initials. In that case, you can insert their initials before their last name. (e.g. Manager C. J. Lee and Manager P. K. Lee.)

4. You should almost never speak to a Korean in a business setting using his Korean first name but if he introduces himself with an English first name, you may use that freely and without attaching his job title or last name. It is highly unlikely that he’ll ask you to call him by his Korean first name unless he’s really trying to do things the “Western” way.

5. In spite of the fact that Koreans know that Westerner’s have their given name first and family name second, it is still likely some will get confused and address you incorrectly (e.g. Mr. Steven, President Bob). You can choose whether to correct them or go with this. If they don’t know your title, you may also be addressed with the suffix “-shi”. (e.g. Steven-shi, Jenny-Shi). In Korean business society, this is generally used for low-ranking people; it seems to be more acceptable to address foreigners this way and is not necessarily a term of disrespect.

6. All of the above information is easily accessible from your counterpart’s business card. The early establishment of rank is important in Korean introductions and for this reason, business cards are exchanged almost at the outset of meeting someone. We’ll cover more about business card exchanges in another lesson, however, suffice it to say here, your counterpart’s business card will almost certainly have an English side. By referring to that, you can get his job position and name.

7. Self-employed Koreans will often make up titles that don’t exactly describe their job. A president of a one-man operation who used to work in a larger company as a general manager, may ask you call him by his previous title (e.g. General Manager Lee). He might even make something up entirely, such as Office Manager Kim. One reason for doing this is to make it less clear that his company is very small on the logic that anybody can be a president if they are the only one in the firm, but only a company of some size will have a general manager, director and other positions.

8. Koreans seldom address each other by first name alone, especially in business. But even in social relationship (as opposed to business relationships), people often “lose” their names when they have kids. They are then addressed in relation to their children. (e.g. Min-Ju’s mom, or Kyeong-Jin’s dad).

9. All this name calling can get very confusing – even for a Korean. Feel free to ask your counterpart how he wants to be addressed. You don’t need to figure it all out intuitively.

Did you know? About half of the Korean consumer banking sector is foreign owned.

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ESSENTIAL HANDOUT “Succeed in Korea by Understanding Company Hierarchy” (Executive Report)

EXTRA READING

Korea Business Tips: What Are Some Key Points for Using Names and Job Titles Correctly in Korean Business?

Hierarchy is an important part of Korean culture – both in the office and out in general society. While Koreans cut foreigners a lot of slack, it’s still a good idea to learn and apply the basics when doing business in Korea.

Following up on a previous Korea Business Tip where KBC Member Rich DeBourke shared additional insights about content in the KBC Professional Certification Program regarding gift-giving in Korean business, this set of tips covers Rich’s comments on names and job titles and how they fit into hierarchy in Korean business.

Quick Tips on Names, Job Titles and Hierarchy Here are a few highlights from Rich’s feedback:

1. Addressing someone as “Mr.” in a business setting is acceptable to start, but it’s a good idea to find out the correct job title and/or the person’s preferred form of address promptly.

2. If you’re not sure how to read the Korean name on a business card that doesn’t have an English side, see if the name is spelled out in English in the email address.

3. Even though some Korean companies are experimenting with flatter and more merit-based organizational structures, the traditional model of the major conglomerates still reigns supreme in Korea.

4. When Koreans have relationships with others at multiple levels (such as when knowing someone on a personal basis and through business), this sometimes causes dissonance in interpersonal communications. (Refer to Rich’s example in the full commentary.)

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To read the full commentary, visit Expanding on the KBC Professional Certification Program, Module 1 – “Understanding and Correctly Using Names and Titles in Korean Business”

Additional Related Resources on KBC • Learn the ins-and-outs of names, titles and hierarchy in Korean business culture in the

KBC Professional Certification Program • Executive Report – “Succeed in Korea by Understanding Company Hierarchy” (Available

through the KBC Business Library) • Nojeok Hill Weblog – “A Rundown on Korean Corporate Structure” • Korea Business Advisor (Seoul Magazine) – ”Two Things to Remember About Korean Job

Titles” • Business Accelerator – Korean Business Savvy

Rich DeBourke is Principal Consultant at SBF Consulting.

With over thirty years sales and marketing experience, focusing since 1995 on the Korean and Asia markets, selling multi-million dollar capital equipment systems. His background includes presenting at industrial seminars throughout Asia, including Korea, Japan, Taiwan, and China, as well as delivering presentations

related to two of his personal interests, Odyssey of the Mind, and playground construction.

Nojeok Hill - My View from the Top: A Rundown on Korean Corporate Structure

Korean corporate structure is a reflection of Korean society -- in other words, highly centralized and very hierarchical. In fact, the Korean "chaebol" or large business conglomerate is considered to be similar to the Japanese "keiretsu" with the primary differences being that Korean chaebols tend to still be controlled by the founding family with ownership centralized while Japanese keiretsu tend to be controlled by groups of professional managers with overall ownership more decentralized. Furthermore, Korean chaebols often create subsidiaries to act as their suppliers while their Japanese counterparts often use outside subcontractors as their suppliers.

Nevertheless, Korean firms still have unique characteristics that visitors coming to Korea for business need to be aware of. These unique characteristics include:

• A formal decision making process where approval must always come from the top. Without approval from the top of the organization, nothing will happen.

• Once a decision is made at the top, it is often up to subordinates and the lower rank-and-file to interpret and implement the decision and how they proceed will often make or break the decision.

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• The higher the rank, the more power a superior has over a subordinate. In fact, this power extends beyond the work place and working hours.

• It is often assumed that a subordinate would never drive a car that is considered better than the car of a superior or for that matter, live in a bigger home or in a nicer neighborhood than a superior.

• Hiring is rarely based on merit but rather on personal ties such birthplace, kinship, or school. Such personal ties may even take precedence over job seniority or rank.

• Once a part of a corporation, moving up the corporate ladder will tend to be based upon age and seniority within the organization.

• Loyalty to an employer is extremely strong with employees doing their best to ensure that their immediate superior does not loose face -- even if this conflicts with the long-term or best interests of the company.

Knowing about and understanding the above characteristics of Korean corporations will greatly aide when seeking to do business with one.

Korean Business Culture Insights: What Do You Call a Doctor in Korea?

The following was extracted from one of my lectures in the Business Culture Fundamentals Specialization of the KBC Professional Certification Program. Visit Korea Business Central for more information on the program and to register and get certified.

"What do you call a Korean named Kim who is a Ph.D.-holder and a university professor? Professor Kim or Dr. Kim?

"This one's easy; the answer is “Professor Kim”. The reason is that the position of professor is generally more respected than the Ph.D. degree (in fact, the “professor” title often seems to trump just about any position in Korean society), and to speak with the highest level of respect, you want to aim for the most respected title which also matches the person’s current role.

"What do you call the president of a large company named Lee who is also a Ph.D. holder? Is she President Lee or Dr. Lee?

"In this case, you’d probably ought to call her President Lee, though it wouldn’t be wrong to say Dr. Lee.

"Let’s get a bit more complicated though... Suppose this President Lee is also a professor at the university you attend? (I’m not being hypothetical; one of my professors at Hanyang also sidelines as the president of a Korean chaebol company.)

"In this case, if you’re a student, you call her Professor Lee; if you’re an employee of the company, you say President Lee.

"What should you call the owner of a one-person company named Jung who has a Ph.D.? President Jung or Dr. Jung?

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"Since the company is small, being president of it isn’t much to toot one’s horn about. You can call him President Jung, and it will be fine, but he’ll feel better if you use Dr. Jung, since the Ph.D. shows a significant achievement.

"What do you call your physician named Yoo? Dr. Yoo?

"This one’s almost a trick question.

"In English, “Dr. Yoo” is standard. But in Korean, there are actually two other terms which are more common.

"If the physician has his/her own small practice, then Koreans would usually say 유 원정님, which means “Clinic Head Yoo”.

"But the other one will surprise you if you’ve been a teacher in Korea... which is 유 선생님, which means “Teacher Yoo”. This is apparently the short-form of 의사 선생님, meaning “Physician Teacher” and the full form of the word to describe a physician’s job.

"But I’ll keep things simple for you here.. If you’re speaking in English, you can ignore all this and just say “Dr. Yoo” in every case. (In fact, you can even say “Dr. You” in Korean and it will communicate; a popular drama on Korean TV right now is “Doctor Jin”, which is written in Korean as 닥터 진 but in which “doctor” is pronounced in English.

"Alright, since I really want to make this lesson valuable for you, I’ve got a couple bonus questions for you in a moment!

"But before I go on to that,I want to explain why I’m hitting this example so hard. My objective is not for you to memorize a bunch of complicated rules; what I want you to see is the reasoning behind it.With nothing more than a conceptual understanding, you can easily use an appropriate job title with 95% of the Koreans you meet once you've got their business card in-hand.

"I also want you to remember that even though there aren’t always right/wrong answers, your effort to seek out a job title that shows adequate respect for the other person is an important consideration worth thinking about.

"It’s also not a black box that you have to figure out in a vacuum. Feel free to seek out advice from Koreans around you when you want to be sure of addressing people right.

"Alright, on to the bonus questions...

"Bonus Question #1 - What do you call a professor named Choi who holds a Ph.D., but whom you are currently talking with at a meeting of an association on which the professor is serving as head of the board of directors?

"In this case, Professor Choi is just fine; nobody’ll be offended. But you’ll probably hear the Koreans around you call him something a little different, 최 이사장, which means “Head of the Directors Choi”. The reason it changes here is that Choi is not currently functioning in his role of professor. (Important exception... If you’re attending the meeting as Choi’s student, then you should stick with “Professor Choi” regardless.)

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"Bonus Question #2 - What do you call a professor named Ryu whose son named Jaeweon is on your son’s basketball team, who’s about your age and who you’re meeting for dinner at a get-together of all the parents of the basketball team members?

"Here, you’re welcome to call him Professor Ryu if you’d like, but everybody else will probably be calling him Jaeweon’s Dad (재완의 아빠).

"Confused about the details but kind of catching the bigger picture here of how job titles work in Korea? I hope so...

"If not, then tell me, OK? Click here to share in the Classroom.

"I’m ready to answer your questions and discuss some situations you may have faced in Korean business and society in regard to job titles. The nuances are endless (and fascinating!)"

Sign up today for the KBC Professional Certification Program to be more successful in your business and career in Korea.

Korea Business Advisor – Seoul Magazine

“Two Things to Remember About Korean Job Titles”

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Module #2: Set the Right Tone for Further Discussions

• Textbook – “Greetings and Introductions in Korea” • Essential Handout – Korean Translation Buyer’s Guide (ebook) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

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Module #3: Establish Your Channels of Communication

• Textbook – “Business Card Exchanges in Korean Business” • Essential Handout – The Definitive Guide to Business Cards in Korea (eBook) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

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Module #4: Keep Your Communications Flowing Freely

• Textbook – “Business Meeting Etiquette in Korea” • Essential Handout – Rapid Relationship Building in Asia (Video) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

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Module #5: Share a Tangible and Personal Connection

• Textbook – “Gift Giving in Korea” • Essential Handout – “The Top Ten Gifts to Give in Korea to Make a Great Impression”

(Executive Report) • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

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Module #6: Take the Opportunity to Connect Outside the Office

• Textbook – “Table Manners and Drinking Etiquette in Korea” • Essential Handout – Various weblog posts from Nojeok Hill: My View from the Top • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

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Module #7: Add a Non-Business Dimension to Your Communications

• Textbook – “Social Interaction and Conversation in Korean Business” • Essential Handout – Interview with Peter Underwood, “Business Development in Korea

Made Easy(er)” and interview with Tom Coyner, “Mastering Business in Korea” • Extra Reading – Recommended links to related and valuable content • Classroom – Ask questions and share insights/experiences with the class • Lecture – Sent to registered students by email

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Korea Business Central Professional Certification (Business Culture Fundamentals) Q.1) What is not a reason that Koreans won't ask you your age?

A. They're really not interested.

B. There wasn't enough time to ask.

C. You look old.

D. You're with Koreans who know that Westerners don't generally like

getting asked this question.

Q.2) When do Koreans not stand up in a business setting?

A. When an important person leaves the room

B. When speaking around a meeting table

C. When an important person enters the room

D. When shaking hands with an important person

Q.3) When receiving a business card from a Korean, which of the following should you not do?

A. Spend much time looking at and talking about the card.

B. Put the card on the table, if in a meeting.

C. File the card away into your back trouser pocket.

D. Ask for a correct pronunciation of the card owner's name.

Q.4) In Korea, it’s considered bad manners to show too much interest in the food.

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In other words, the diner should just eat without asking question.

A. False

B. True

Q.5) When a Korean says “no” in regard to a question on which he knows you want to hear a “yes”, he probably means:

A. Maybe

B. Yes

C. No

Q.6) Which of the following is not one of the seven most common Korean family names?

A. Chang

B. Jung

C. Choi

D. Kim

Q.7) It’s always considered bad form to show up at which of the following without a gift?

A. Someone’s home

B. Upon arrival at the airport

C. A business event

D. A social dinner event

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Q.8) Why should you never stick your chopsticks into the rice upright like a flagpole?

A. It could damage the chopsticks.

B. It can be a little dangerous.

C. Someone else might take them from you.

D. It’s very rude, since this is the way chopsticks are placed during

ceremonies for the dead.

Q.9) Drinking in Korea is accepted, but only within reason. There’s a stigma with getting drunk during evening business gatherings.

A. False

B. True

Q.10) Which of the following drinks are you unlikely to be served when visiting an office? (Pick 2)

A. Milk

B. Tea

C. Juice

D. Beer

E. Coffee

Q.11) When receiving a wrapped gift from a Korean, don’t open it until after you leave.

A. False

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B. True

Q.12) In Korea, rice is generally eaten in the following way:

A. With chopsticks, leaving the bowl on the table

B. With chopsticks, holding the bowl up to one’s mouth

C. With a spoon, holding the bowl up to one’s mouth

D. With a spoon, leaving the bowl on the table

Q.13) The highest “working level” position in the traditional Korean company hierarchy is:

A. General Manager

B. Director

C. Team Leader

D. Deputy General Manager

Q.14) Which of the following job titles is not part of the traditional Korean company hierarchy structure?

A. Team Leader

B. President

C. General Manager

D. Manager

E. Director

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Q.15) Which of the following would not generally be a good dinner discussion topic with Koreans?

A. Why the Japanese, on balance, have done more for Korea than many

Koreans realize.

B. The nutritional benefits of Korean food

C. What’s the problem with the North Koreans?

D. Korean sports stars playing overseas.

Q.16) The best way to give and receive gifts in Korea is with the right hand or with both hands together.

A. True

B. False

Q.17) What is least likely reason that a Korean may tell you a job title that doesn’t accurately reflect his current job responsibilities?

A. He’s still using the job title he had while in a previous job

B. He doesn’t want you to know how small his company is and wants you

to think he’s lower in the hierarchy than he really is.

C. He’s on a business trip overseas and wants to make you think he’s

higher up the hierarchy than he really is.

D. There’s no way to express his job title accurately in English.

Q.18) Which of the following does not represent one of the keys to connecting with Asians, as presented in the Rapid-Relationship Building in Asia video?

A. Understanding

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B. Respect

C. Curiosity

D. Heart

Q.19) In business between men and women, Koreans generally bow rather than shake hands.

A. True

B. False

Q.20) "Hallyu” is:

A. The Korean word for Korean Wave, which represents the popularity of

Korean culture, mainly in Asia

B. A popular dance that Korean young people do

C. A government-published magazine about Korean business for

foreigners

D. A Korean company that manufactures ships

Q.21) If you bring money in a white envelope to a Korean wedding as a gift, how will your host react when you give it to them?

A. Feel a bit offended that you’d give cash instead of a gift

B. Thank you for the gesture but tell you it’s not necessary.

C. Count the cash before putting it into his pocket.

D. Suggest you give it to the person at the table where cash gifts are being

collected

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Q.22) The Korean language is made up of more than 2000 different letters.

A. True

B. False

Q.23) What is not a reason that a Korean would suggest getting together for dinner sometime?

A. To get a free meal, or at least only have to pay for his half of the bill

B. To be friendly, even though he has no intention of actually meeting for

a meal

C. To have a chance to discuss business outside the office

D. Because he really does want to have dinner with the other person

Q.24) In Korean business, who generally doesn’t pay for the meal?

A. The party showing less zeal in the struggle to pick up the check

B. The seller

C. The inviter

D. The host

Q.25) Which of the following is not a common way of addressing an adult Korean?

A. By last name (i.e. Mr. Park)

B. By job title (e.g. Manager Kim)

C. By relationship to his/her child (i.e. Jin-Ho's father)

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D. By first name (e.g. Jaemin)

Q.26) In business meetings, "going Dutch" is still quite common in Korea.

A. True

B. False

Q.27) At dinner, reaching across the table is not considered polite in Korea, nor is stuffing your mouth so full that your cheeks bulge.

A. False

B. True

Q.28) Koreans rarely just use their given names in social situations; they are more likely to go by their relationship to their children (e.g. Min-Ju’s Dad).

A. True

B. False

Q.29) Which of the following ways is not used to distinguish between two men with a family name of Kim when referring to them?

A. Use their English nicknames (e.g. Bob Kim, James Kim)

B. Include their job titles (e.g. General Manager Kim, President Kim)

C. Just use their Korean given names (e.g. Chang-Jun, Pong-Gi)

D. Include the initials of their given names along with their family name.

(e.g. C.J. Kim, P.K. Kim)

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Q.30) It’s considered bad form to ask a Korean how to pronounce his name.

A. False

B. True

Q.31) Which of the following can you not generally find on a Korean dinner table?

A. Scissors

B. Spoon

C. Knife

D. Chopsticks

Q.32) Which of the following does not show a lack of the Korean concept of jeong?

A. Making sure to get everything spelled out in small print in a long

business contract

B. Skipping the small talk and going straight to business

C. Responding too directly in business negotiations

D. Asking someone how old they are or why they aren’t married yet.

Q.33) When introducing a group of people while on business n Korea, it's best to start with the person of lowest rank in order to build your way up the hierarchy.

A. True

B. False

Q.34) In a meeting, Koreans normally sit with the highest ranking person at the

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head of the table, with others of higher rank sitting closer to the head of the table, too.

A. True

B. False

Q.35) In the name “Yoo Myung Hee” (which is written in Korean name sequence), which of the following is the family name?

A. Yoo Myung

B. Yoo

C. Myung

D. Myung Hee

E. Hee

Q.36) You should never give alcohol as a gift to a Korean in business.

A. True

B. False

Q.37) Korean is closest to which other language?

A. Manchurian

B. Konglish

C. Okinawan

D. Chinese

E. Japanese

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Q.38) A cash gift given to a Korean in a business setting will be interpreted as a bribe.

A. False

B. True

Q.39) When someone gives you their business card, it means:

A. They want to do business with you

B. They are ready to move on from the small talk and start discussing

business

C. You should check out their website

D. They are giving you permission to contact them

E. They are asking you to contact them

Q.40) You should never write the name of a person or company in this color:

A. Blue

B. Orange

C. Red

D. Black

E. Green

Q.41) What is the “Representative Director” position equivalent to?

A. Chairman of the Board

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B. CEO

C. Something slightly different than all of the above, reflecting a position

unique to Asian company governing structure.

D. President

Q.42) Which of the following would be a rude question in Korea?

A. Are you married?

B. How old are you?

C. Do you like to drink?

D. How much money do you make?

Q.43) Which of the following is not a Korean name for dog-meat soup?

A. samgyetang

B. sacheoltang

C. gaegogitang

D. boshintang

E. yeongyangtang

F. meongmeongtang

Q.44) Addressing a Korean by Mr., Mrs., Ms. or Miss indicates that he/she is low in rank, thus it is generally better to address him/her by job position (e.g. Manager Kim).

A. True

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B. False

Q.45) In general, Korean business culture is more similar to Japanese business culture than it is to Chinese business culture.

A. True

B. False

Q.46) When drinking with Koreans, the shot glasses are for soju, the larger glasses are for beer and the metal cups are for water.

A. False

B. True

Q.47) Casual wear, such as blue jeans, is only acceptable in Korean offices on Fridays or the day before a holiday.

A. False

B. True

Q.48) What is the standard amount to give as a voluntary tip in a Korean restaurant?

A. 5%

B. 15%

C. 10%

D. 0%

E. 20%

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Q.49) When drinking with Koreans, you should not pour your own alcohol but wait for someone else to do it for you after you've finished everything in your glass.

A. True

B. False

Q.50) In business between men, Koreans generally bow rather than shake hands.

A. True

B. False