Steve vosloo
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Transcript of Steve vosloo
The Yoza Project
Steve Vosloo, Project Leader
The mobile revolution
Yoza Cellphone Stories
• A growing library of titles (26 at present)
• Some stories are serialised (a chapter a day) and every chapter of every story has a comment prompt or vote prompt
• Stories found in English, Afrikaans and isiXhosa
• Stories are free but costs for mobile data (about 50 paisa / chapter)
• On MXit all comments are moderated before going live
• Available in South Africa and Kenya
“It's great ... for me it really hard to pick up a book to start readin but i don mind readin on my phone”dotty1
What our users commented
Yoza stats
• Complete reads of m-novels: >121,000
• No. of comments: >34,000
• No. of votes: >44,000
• No. of MXit subscribers to Yoza: >61,000
(Period: September 2009 to January 2011)
“Aha” moment:
Mobile phones are a viable distribution platform for longer form content and for enabling user participation
“A gud st0ri alth0ugh vewi sh0rt id lyk 2 c m0re 0n mxit bk0z it enc0uragez readin!”Lesleigh(F)
“If friar's plan wrks, then romeo wil b able 2 cum nd take juliet wit hm 2 liv hapily 2geda at mantua bt if it fails, sumbdy's gna b dead. Lol!”Elsie
Africa is “book poor” but “mobile phone rich”
www.yoza.mobi
m4lit.wordpress.com
Southern African mLab
• Regional mobile applications laboratories
• Incubation of innovative mobile content and apps development
• Skills development and business support for mobile apps entrepreneurs
• Locally relevant solutions