Steve Jobs was wrong!
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14-Sep-2014 -
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Transcript of Steve Jobs was wrong!
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“Marketing is about values…” - Steve Jobs
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Steve Jobs was wrong!
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Marketing is about value
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Public Relations is about values
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Public Relations
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Everything you do to build relationships between your
organization and its audiences
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“…a strategic communication process that builds mutually beneficial
relationships between organizations and their publics.”*
*Public Relations Society of America
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Marketing
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Everything you do to leverage the relationships built via public relations
activity
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The 4 Ps
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PriceProduct
Promotion Place
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Value proposition
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What makes you valuable to your audiences
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Brand
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What your customers and prospects say about you
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Social Media
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A series of online platforms used to communicate with an organization’s
various publics
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Awareness
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AWARENESS ≠ OUTCOMES
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300,000
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7.5
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So What Is Effective PR?
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4 Key Elements
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The Right Audience
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The Right Message
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The Right Time
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The Right Delivery Mechanism
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Validate
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THINK. DIFFERENT [LY].
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THINK | DIFFERENT[LY]http://thinkdifferently.ca | [email protected] | +1 647.773.2677 | @THINK_Lyndon