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Stereotypes of women

Steph Webb

Walter Lippman – Stereotypes were a shortcut or an ordering process. A way of segregating groups of highlighting differences, the otherwise of a group.

Tessa Perkins (1979) – Stereotyping is not a simple process other wise it wouldn’t work.

Martin Baker (1989) – Stereotypes are condemned for misrepresenting the ‘real world’.

Stereotyping

Caring Motherly Overprotective Considerate Loving Nurturing Affectionate Housewife Not working Spending time cleaning and with child Gossip with other mothers

Maternal woman

Dumb Stupid Uneducated Slow Always wear pink Weak Only interested in their looks Mean Low IQ Girly girl

Dumb blonde

Bossy No emotion Rude Stubborn Lonely Well dressed Suits/smart clothing Always on their phones Serious – never up for a laugh Tough

Professional businesswoman

Prefers hanging out with guys Dresses like a boy Doesn’t do any girly activities Doesn’t care about their appearance Always wearing guy’s clothes Likes football Masculine appearance Wears jeans, baseball caps and denim vests/jackets. Brought up with lots or brothers or with a single

father. Lesbian Drinks beer rather than wine. Short hair

Tomboy

Lack of education Lack of direction in life Obsessed about appearance

Beauty queens