Stereotypes in Communication Munich, 13th-16th March 2008
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Transcript of Stereotypes in Communication Munich, 13th-16th March 2008
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Stereotypes in Communication
Munich, 13th-16th March 2008
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Introduction
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Introduction
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Definition
- Greek origin: «stereos» and «typos»
- Characteristics, referring to certain groups of people
- Simplify and generalize
- Lighten the interaction with unknown people: self-fulfilling prophecy
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Definition
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Efficiency , Homogeneity of the products
- Multitude of impressions (visual, audible)
- Many products, everyone wants to convince the consumer
- Decision in short time
-> Stereotypes: avoid excessive demands
Communication
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Target group
- Aim: reach as many consumers as possible
-> Analysis of the target group: consumers are categorized
Communication
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Difficulties
- Cliché, prejudice
- Suitability to advantage of the product
- Negative attitudes
Communication
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Examples
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Examples
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Examples
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Examples
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Thank you very much for your attention.
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Questions?