Stephen Macklin Design Portfolio

8/9/2019 Stephen Macklin Design Portfolio

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Stephen

Macklin

491 Szost DriveFairfeld, CT 06824

h 203 334 2571c 203 209 [email protected]

www.stephenmacklin.com

resume & portolio
mailto://[email protected]://stephenmacklin.com/http://stephenmacklin.com/mailto://[email protected]


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Stephen R. Macklin

[email protected]

SUMMARYCreative thinker and writer who has consistently producedeective and timely design as a team leader and as a team

member. Diverse agency and corporate experience onmajor international brands including ood and beverage,

apparel, ofce products, personal care and automotive.

AREAS OF EXPERIENCEAdvertising

Trade PrintConsumer Print

Web site Design

Banner AdsIn-Store POSPackagingCatalogsSales VideoSales KitsSell SheetsTrade Shows

SOFTWARE EXPERTISE

Adobe CS3IllustratorPhotoshopFlashAcrobatDreamweaverInDesign

MAC OS XHTML/CSSFinal Cut
mailto://[email protected]://[email protected]


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Stephen R. Macklin

[email protected]

N&W Design

Fairfeld, CTJuly 2009 Present

President, Creative Director

Freelance art direction and project work including print,copy Writing, web site design, Flash animation and video

production.CLIENTS: GeneralElectricCompany,Faireld,CT One Web Source, Ridgefeld, CT

Sweet Teez Candy Shoppe, Larchmont, NY TheAtkinsGroup,Warrenton,VA DesaiCommunications,Stamford,CT Anecdote, Madison, CT

SellarsNonwovens,Milwaukee,WI

For the opening o Sweet Teez candy shop in Larchmont,NY I built this web site using Dreamweaver and Flash.The creative was based on an existing identity andin-store graphics.

Videos and more samplesare available online at

mailto://[email protected]://www.tandbergeducational.com/http://sweetteezlarchmont.com/http://theatkinsgroup.net/http://www.anecdotesolutions.com/http://onedesigner.new.mu.nu/http://onedesigner.new.mu.nu/http://sweetteezlarchmont.com/http://www.anecdotesolutions.com/http://theatkinsgroup.net/http://sweetteezlarchmont.com/http://www.tandbergeducational.com/mailto://[email protected]


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Stephen R. Macklin

[email protected]

BIC USA INC

Shelton, CT

1999- 2009

Global manufacturer of writing instruments, lightersand shavers

Brand Graphics Leader, Promotions

Delivering the BIC brand message to both trade and con-sumer audiences, successully grew the brand while alsosignicantlyexpandingtheroleofBrandGraphicsLeader.

Managed over 300 projects annually resulting ina signifcant reduction in outside agency expenses.

Successul projects include:

CreatedAwardWiningnationaltradeprintadvertising campaigns or lighters.

Designandlaunchcorporateintranetsitein2003. Redesigned and relaunched in 2008.

DesignedtheinterfaceforBICCorner,anonlinedatabase o product images and selling material.

Createdproductintroductionvideosforthena-tional sales meeting and customer sales presenta-tions.

Designedandoversawproductionofcatalogsforstationery, lighter and shaver business units aswell as Sheaer writing instruments.

Stephen R. Macklin

[email protected]

BIC USA Inc.

Shelton, CTFeb. 1999 July 2009

Brand Graphics Leader, Promotions

Deliveredthebrandmessagetotradeandconsumeraudiences or a global manuacturer o writinginstruments, lighters and shavers.

SuccessfullygrewthebrandandexpandedtheroleofBrandGraphicsLeader.

Delegatedworktodesignsupportstaff,in-house

photography, print procurement and outside agenciesas needed.

Managedover300internalprojectsannuallyresulting in a signifcant reduction in outside agencyexpenses.

Createdawardwinningtradeadvertising. Producedvideosfornationalsalesmeetingsand

customer sales presentations. Designedandoversawproductionofcatalogs.
mailto://[email protected]://[email protected]://[email protected]


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Stephen R. Macklin

[email protected]

In 2009 BIC introduced theTriumph Roller as a new entry

in the premium roller category.This video was created or salespresentations. I wrote, producedand edited this video using FinalCut Express. (Video vailable atwww.stephenmacklin.com)

Instant Messaging was targeted

at a teen girl audience to increaseawareness or BIC Velocity ballpens and mechanical pencils. Icreated the concept or the ad

as well as copy-writing, modelselection, directing photography,retouching and mechanicalproduction. The ad appeared in

Cosmo Girl, Teen People, Elle Girl,17, J14 and Twist.


mailto://[email protected]://onedesigner.new.mu.nu/http://onedesigner.new.mu.nu/mailto://[email protected]


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Stephen R. Macklin

[email protected]

The School, Home and Ofce Products AssociationSHOPA Show was BICs largest yearly trade show

eort. I worked closely with the exhibit company tocreate a space that was geared toward working sessionsbetween the sales teams and buyers attending the show.I was also responsible or the graphic presentation othe booth and on-site direction o the fnal decoration.




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Stephen R. Macklin

[email protected]

Ryan Partnership

Westport, CTFeb.1994 April 1998

Art Director

Designedmarketingandpromotionalmaterialsforassigned clients including Pepsico, Heineken USA,Timberland,Nabicso,BFGoodrichandNorelco.

Developedanddeliveredconceptandnewbusiness

presentations. Leadateamassignedtodevelopapresentationto

Lucas Film on behal o Pepsico. The presentationdeveloped under a very tight schedule resulted in acontract between Lucas Film and Pepsico as well asnew business or the agency.

Designedpoint-of-saleforJamesBondTomorrowNever Dies that set a Heineken USA record or

promotional sell through. CreatedsuccessfulSuperBowlpromotionfor

Nabisco Ritz Crackers eaturing John Madden.


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Stephen R. Macklin

[email protected]

Created or Pepsicos initial presentation to Lucas Filmor the re-release o the original Star Wars movies, two

end-aisle stacks o Star Wars themed packaging and anaisle spanner display were assembled in the conerenceroom at Skywalker Ranch.

The Standee or Heineken USAs promotionaltie-in to the James Bond Film Tomorrow NeverDies. The small green git bag was a pocket thatcontained a series o postcards with images romthe movie and an opportunity to purchase specialHeineken spy gadgets.




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Stephen R. Macklin

[email protected]

Corporate Design Systems

Stamord, CTJune 1993 Feb.1994

Manager, Electronic Graphics

Producedcamera-readyartandmechanicals,slides and transparencies or corporatecommunications and training.

Yarmouth Printing & Graphics

Yarmouth, ME

Jan. 1989 May 1993

Manager, Printing & Graphics

Directedallcomputeractivitiesincludingstafftraining, purchasing and installing sotware andhardware.

Managedpricing,schedulingandproductioncoordination among pre-press,

printing, and bindery. Supervisedcustomerserviceanddesignstaffand

produced camera-ready art.

EDUCATION

BA, JournalismUniversity o Maine, Orono, ME (1985)

Stephen Macklin Design Portfolio

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