Decision Making and Neuromarketing Presented by: Megan Norby Warren Mui.
Stephanie Norby, How to connect with other museums
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Transcript of Stephanie Norby, How to connect with other museums
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The Smithsonian
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19 Museums
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136 million things
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5,000 people
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How can we help people explore their own interests?
How can they continue to explore these interests with us after they go home?
How do we know what happened?
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Crossing Boundaries
WithinMuseum
s
BetweenMuseum
s
WithOther
Groups
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Collaboration – HBR
Both partners help others climb this ladder - and in the process of helping others they lift themselves up to the top of the ladder. They are consciously creating a new path that creates synergies for themselves, while leaving a trail for others to follow. The intent of the collaboration is not just their own success but that of the larger community as well.
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Case Study #1Crossing Boundariesto engage educators with digital content
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Smithsonianeducation.si.edu
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Collections.si.edu
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Photos by Joe Hobson
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Empower the User: Digital Learning Resources Project (open source toolset)
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Case Study #2Crossing Boundariesto engage youth in social networks & “digital badging”
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Core Badges: Across the Institution
Smith
Smithsonianquests.org
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Citizen Science
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Review and Assessment by:
Smithsonian Experts Badged Teachers “Powered-Up” Peers Tree Banding Database
External Triggers
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Environmental Badges
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Case Study #3Crossing Boundaries
by co-curating exhibits
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How can we help people explore their own interests?
How can they continue to explore these interests with us after they go home?
How do we know what happened?
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Both partners help others climb this ladder - and in the process of helping others they lift themselves up to the top of the ladder. They are consciously creating a new path that creates synergies for themselves, while leaving a trail for others to follow. The intent of the collaboration is not just their own success but that of the larger community as well.
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Choose partners based on their superior expertise or contextual knowledge. Work on strategic problems you can’t solve alone.
Invest in collaboration for the long-term – technology platform, “backbone” organization that keeps the work moving, training for staff.
Collaborate in-person but sustain using technology