STEP INto Healthcare Programme

An Intensive Support Programme for Life Science SMEs in Greater Manchester

A four month repeatable cohort programme to support the growth of “scale up” life science SME’s in Greater Manchester.

The programme will provide intensive support including • access to networks, strategic support and market access opportunities• strategic 1-to-1s, and workshops with industry experts• Based on current SME needs

Session TopicsSession 1• Introduction• The healthcare landscape• Market opportunity analysis

Session 2 • Developing a compelling value proposition• Market opportunity analysis• Developing a valuable healthcare business case • Funding landscape

Sessions 3-6 – Breakouts/I21s• Business plan review (via 121s)• UK healthcare law and regulation• Innovation evaluation (evaluation planning/clinical trials)• Public health sector procurement• Developing successful partnerships

Session 7 • Pitching to the NHS coaching session

Session 8 • Pitch to healthcare procurement lead and/or investors

Structure

Session 1:Intro The healthcare landscape Market opportunity analysis

Session 2 :Developing a compelling value proposition Healthcare business caseFunding landscape

S3: UK healthcare law and regulation

S4: Innovation evaluation (evaluation

planning/Clinical trials)

S5: Public health sector procurement

Session 7 – Pitching to the NHS coaching

session

Session 8 – Pitch and feedback

S6: Developing successful

partnership

Scheduled 1:1 session- On-going through

programme

Session 1The Healthcare landscape• Provide an overview of the national healthcare landscape, key players from public to

private organisations. • Identify challenges and opportunities presented by demographic and financial

pressures. • Identify the support infrastructure within GM and how it can be used to leverage

support to help SME’s to navigate the complex healthcare landscape. • Assess how the GM health and Social Care Devolution big picture ties in with the

opportunities and challenges for each company.

Market opportunity analysis• Identify opportunities for your product or your company • Define the strengths, weaknesses, opportunities and threats your business faces in

your current market• Analyse the markets readiness and willingness to invest and adopt a new product

Session 2Developing a compelling value proposition• Appraise a healthcare problem, its burden and validate the unmet need for your product or

service• Explore ways to qualify the problem to capitalise on an open area of opportunity in the

market • Develop evaluation methods to determine whether your product is unique and compelling• Construct a health value proposition

Developing a valuable healthcare business caseExplore the key elements necessary to ensure that your business case is robust and offers the best chance of success :• Setting the strategic context• The case for change and key objectives• Options appraisal and preferred option• Affordability • Options appraisal and preferred option

Finding funding• Overview of funding available to life science SMEs

Session 3-6 (breakout sessions)UK healthcare law and regulation• Understand the impact of regulation and law in the healthcare

industry in England & UK

Innovation evaluation• Introduction to a scalable and systematic approach to product or

service evaluation

Public health sector procurement• Discuss how public sector procurement works and evaluate the

opportunities and issues that this generates

Developing successful partnerships• Examine the key principles for developing successful and enduring partnerships

Session 7-8Pitching to the NHS coaching session• Consolidate STEP INto Health programme learning• Explore the elements of a successful pitch• Construct a concise and engaging story• Evaluate your audience and their specific goals• Receive personalised coaching and feedback

Pitch with feedback• Pitch to real NHS or funding decision makers• Receive feedback• Opportunity to create real partnerships

What to do next?

Register an interest in the STEP INto Healthcare programme by following the below link

Join STEP INto Healthcare