STENDERS Conquering China - LIAA · 2014-10-02 · stenders – conquering china Communication...
Transcript of STENDERS Conquering China - LIAA · 2014-10-02 · stenders – conquering china Communication...
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STENDERS
Conquering China
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Where STENDERS is now
How did it get there
Prepare before you start
STENDERS – CONQUERING CHINA
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What do I know
about this?
12 years in international business
7 years in STENDERS company:
- Europe Development Manager
- Manager of STENDERS new partners’
selection process
- Since 2013 General Communications
& PR Manager
STENDERS – CONQUERING CHINA
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23 countries
226 shops
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STENDERS – CONQUERING CHINA
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STENDERS
in China –
1 partner,
86 shops
in 43 cities
STENDERS – CONQUERING CHINA
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STENDERS – CONQUERING CHINA
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A journey of a thousand miles
begins with a single step
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Budapest, 2006
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2006/2007
First meeting
Master Franchise agreement
Development plan for 10 years
First shop opening in Beijing
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Convincing factors
Native Chinese with International experience
Clear business vision
Understanding of Franchise business model
Previous business experience in China
Our eagerness to enter the big world
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Hangzhou
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STENDERS – CONQUERING CHINA
Hangzhou
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QuJiang
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STENDERS – CONQUERING CHINA
QuJiang
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STENDERS – CONQUERING CHINA
QuJiang
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TianJin
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STENDERS – CONQUERING CHINA
TianJin
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XiangTan
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Jinan
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Beijing
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Chengdu
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Shanghai
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To open a shop is easy,
to keep it open is an art.
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Important things to think about before
hitting the road:
Agreement and development plan – business model, planning
sales amounts, sales points, duration and territory
Legal consultancy – legislation, import / export regulations, product
certification process, tax policy etc.
Cooperation with China authorities – leave this to your partner!
certifications, logistics, custom clearance, cooperation with shopping
malls etc.
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Communication features – be quick, flexible, simple and honest,
show visual samples, written confirmation for all decisions and mind
the cultural differences
Product assortment – be ready to adjust the market due different
culture, climate, perception of colors and aromas
Guidelines – marketing strategy, brand book, operational
management guidelines, examples etc.
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Do you have a story behind?
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STENDERS – CONQUERING CHINA
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Four things come not back: the spoken
word, the spent arrow, the past life,
and the neglected opportunity.