Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Jan Haderka, Magnolia InternationalMark Douglas, SteelHouse 18.09.2013 at Magnolia Conference

Personalized Content Engine Integration with Magnolia

1

Tuesday, October 8, 13

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Some things about Jan

Presently CEO of Magnolia CZ

In the past senior developer of Magnolia

In the distant past architect and developer on other CMSs

2

Tuesday, October 8, 13

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Agenda

IntroWhy external Personalization Engine?Quick DemoHow to drive effective marketing results

3

#mconf13 #steelhouse

Tuesday, October 8, 13

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

The only good reason to build your own CMS, is to understand why you shouldn’t be building your own

CMS - Adriaan Bloem

4

Tuesday, October 8, 13

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.5

Tuesday, October 8, 13

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Why External PE?

6

Ease of integration

Avoid vendor lock-in

One solution for multiple platforms

Richness of functionality

Backed by specialists in the field

Tuesday, October 8, 13

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Demohttp://steelhousedemo.magnolia-cms.com

7

Tuesday, October 8, 13

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

SteelHouse

How to drive effective marketing results

8

TextText

#mconf13 #steelhouse

Tuesday, October 8, 13

STEELHOUSETHE

STORY

IN 2010 STEELHOUSE WAS BORN TO CHANGE THE eCOMMERCE MARKETING SPACE,WE’VE GROWN QUICKLY SINCE WE’VE STARTED...

UNIQUESWe touch close to 160 million consumers’devices a month

THE NUMBER OF DEVICES AND CONSUMERS WE TOUCH IS GROWING EXPONENTIALLY

MONTHLY SHOPPING EVENTSWe record data on each and every one ofthose consumer’s shopping behavior approximately 1.6 billion timeseach month

• 100 person team based in Los Angeles and Europe

• $22M funding: Venture backed by Baroda Ventures, Daher Capital, Greycroft

Partners, Qualcomm Ventures, Rincon Ventures, and SV Angel

• 400+ eCommerce and DR customers

...ALONG THE WAY, WE’VE MADE HUNDREDS OF SUCCESSFUL BRANDS OUR CUSTOMERS

We give eCommerce companies the ability to launch integrated marketing campaigns, driving amazing marketing results . . .

Sequencing and Analytics

Our platform sets Campaign Priority, Offer Escalation and

Offer Weighting and continually track performance and

resulting lift through actionable analytics.

By launching integrated campaigns in the right order, repeating

only the most successful results, we achieve the maximum

return on your investment.

CANVAS eCommerce Marketing Platform

02 | MULTI-CHANNEL CAMPAIGN MANAGER01 | CLOUD HOSTED DATA WAREHOUSE

02 | MULTI-CHANNEL CAMPAIGN MANAGER

03 | A2 CREATIVE AD DELIVERY

Every Marketer wakes up every day looking for ways to drive effective results

Those results usually are sought in the form of something that is going to be a huge step forward.

A Magic Bullet.

But big marketing results usually come in the form of a series of optimized steps that are relentlessly pursued

. . . and those steps are usually right in front of us, if we optimize the things we’re already doing.

Most of the ad tech industry has pursued optimized media buying as the clear improvement because it doesn’t require a change in advertiser or consumer behavior

But optimized media buying has only improved results 20%

It turns out who you advertise to is far more important than where you place an ad

[Show OPM]

The quality of an ad matters as much as who you show it to

That seems obvious but 88% of display ads are static ads

rather than rich media ads

But rich media ads perform 300% better than static media

[Show A2]

For every one person that clicks a display ad, six people respond without clicking within an hour.

85% of your display ad budget comes from views while everyone focuses on clicks.

Six things your more likely to do than click a Display Ad

1. You are more likely to complete NAVY SEAL training than click a banner ad.

2. You are more likely to get a full house while playing poker than click on a banner ad.

3. You are more likely to summit Mount Everest than click a banner ad.

4. You are more likely to birth twins than click a banner ad.

5. You are more likely to get into MIT than click a banner ad.

6. You are more likely to survive a plane crash than click on a banner ad.

THE STEELHOUSE SOLUTION: A2 + SLINGSHOT

WHAT CAN WE DO THAT NO ONE ELSE CAN? SLINGSHOT.

• View-throughs matter. Unclicked ads are shown to have a huge impact on advertiser site visits and conversions.

• 5-10X more users view-through within 1 hour versus click. Without Slingshot, these users land on your home page and can’t find the offer or product set in the ad.

• Consistent messaging. With Slingshot, we mirror your display ads with matching Real Time Offers that elegantly appear on your site.

SLINGSHOT CREATES CONSISTENT MESSAGING, PROVEN TO INCREASE RPV BY 200%

REAL TIME ONSITE OFFERDISPLAY AD

Wherever you look, there are opportunities to optimize

A big one that is well timed is email marketing

• Weekly email offers brought to the Facebook News Feed

• Campaigns serve on Mobile, Tablet and Web

• Optimized ad buying for the campaigns

• 600% increase in the number of people who see your retention campaigns

• 400% increase in the response rate to the campaigns

• 300% increase in weekly retention revenue

E2 IS A POWERFUL RETENTION MARKETING TOOL THAT ALLOWS YOU TO TARGET YOUR EMAIL LISTS USING FACEBOOK

INTRODUCING Email EvolvedE2

1. Pick the right audience

2. Show that audience a compelling message

3. Put that message in a compelling place

4. Do that a little better each month

Small Formula to Big Results

SteelHouse

5870 W Jefferson BlvdLos Angeles, CA 90016

Visit: