Rae Reinhart

Products

Target Audience

Businesses

Hospitals

Schools

Nurture Line

IDEA

BIG BIG

‘Create Your Space’-A digital app that

lets the consumer drag and drop the

furniture they want in their space.

VS.

Digital Campaign

• Visualization for the client• Optimization of space

• Understanding best products to use

Digital StrategyGoogle

AdwordsBudget:

$100,000/monthDuration: One Year

Social MediaBudget:

$40,000/yearDuration: Until ROI is not met (forever)

Email & Newsletters

Budget: $2,000/month

Duration: Until ROI is not met (forever)

Year Total: $1,264,000

1. Revenue Increase

2. Gaining Awareness

3. Increase Customer Return Rate

Benefits of Campaign

Target Audience:

Schools, Businesses, Hospitals

RecapBIG Idea:

‘Create Your Space’ a digital campaign that lets the consumer optimize their space by dragging and dropping Steelcase furniture into their virtual room.

Budget & Strategy: Google Adwords-- $100,000/Mo.

One Year Social Media-- $40,000/Year

Until ROI is not metEmail & Newsletters-- $2,000/Mo.

Until ROI is not met

Benefits of Campaign:

1. Increase Revenue

2. Gain Awareness

3. Increase Customer Return Rate