Staying current in the digital age
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STAYING CURRENT IN THE DIGITAL AGE by Jenny Williams Jenny Williams | Ideagarden
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Transcript of Staying current in the digital age
STAYING CURRENT IN THE DIGITAL AGE
by Jenny Williams
Jenny Williams | Ideagarden
“
“
Most of the cool ideas in this presentation are not really mine … just saying
Jenny Williams
THANK YOU TO THE FOLLOWING PEOPLE "FOR CONTRIBUTING THEIR 2 CENTS WORTH:
• Kevin Bergin • Colin Laidlaw • Hadi Bachir • Wassim Bassil • John Chaplin • Mike Boyd • Katy Daniells • Leanne Brinkies • Miles Joyce • Jenni Beatie • Gavin Heaton • Tim Beveridge • Kate Carruthers • Stuart Edwards
• Giovanni Di Noto • Paul Bartholomew • Andrew Davenport • Joy Bains • David Bell • Graham Christie • David Jackson • Chris Bear • James Breeze • Victoria Bergin • Rob Campbell • Louis Dahl • Ian Bennet • Tim Buesing
Today most people acknowledge the importance of technology in our lives and its impact on the world at large"
THERE IS ALWAYS SOME NEW THING BEING INVENTED
We all want to find our piece of it"
… or not …
The challenge is the speed of change"
Staying current is about relevance and survival
“
“
I don't find that 'staying up to date' is a deliberate thing I have to do. Digital communications, technology, business, they're all passions and staying up to date for me is about being actively passionate about the work I do
Tim Beveridge
THE SOCIAL INFORMATION MODEL
FIND
PEOPLE SOCIAL "FEEDS
LIVE"EVENTS EDUCATION
RESEARCH& TREND REPORTS
FILTER
SHARE
PEOPLE SOCIAL "FEEDS
LIVE"EVENTS
EDUCATION RESEARCH& TREND REPORTS
FIND
FILTER
SHARE
FINDING INFORMATION
Opportunities to FIND information
FINDING
PEOPLE SOCIAL "FEEDS
LVE"EVENTS
PRESENTATIONS
EDUCATION RESEARCH
& TREND "
REPORTS
People FINDING INFORMATION
FINDING
PEOPLE SOCIAL "FEEDS
LVE"EVENTS
PRESENTATIONS
EDUCATION RESEARCH
& TREND "
REPORTS
Possibly, the most important way to stay current
’The truth without the hype’
Not necessarily the loudest voice, but the most
thoughtful
Surround yourself with smart people
Were to find them FINDING INFORMATION
FINDKING
PEOPLE SOCIAL "FEEDS
LVE"EVENTS
PRESENTATIONS
EDUCATION RESEARCH
& TREND "
REPORTS
Digital ”experts” you work with
Key media "people
Internal or client research
department
Global "teams
Industry “gurus”/mentors
Famous "bloggers
LinkedIn groups
Industry"meetup’s
LEVERAGING PEOPLE
• Discuss latest trends & debate issues • Hear about new ideas/campaigns • Discover new things to go and research • Formal 'Digital Playground' & “lunch & learn sessions” run
either internally or with guest speakers invited in to share. • Encouraging employees to make it part of their role with
specific time allocation and KPI’s to curate and share. •
“
“
Every time I get to talk to one of our clients, I learn invaluable lessons about how they see
search, social and content marketing contributing to the
success of their business.
Lee Odden - 11 ways to get smarter & stay Current in a world of Social Information Overload
Education, Live Events and Presentations
FINDING INFORMATION
FINDING
PEOPLE SOCIAL "FEEDS
LIVE"EVENTS
PRESENTATIONS
EDUCATION RESEARCH
& TREND "
REPORTS
When researching a specific topic or trying to become informed beyond
“what's happening in the
news”, presentation tend to be more deep
dive
Were to find them FINDING INFORMATION
FINDING
PEOPLE SOCIAL "FEEDS
LIVE"EVENTS
PRESENTATIONS
EDUCATION RESEARCH
& TREND "
REPORTS
Industry events (e.g. adTech)
Privately run Seminars
Breakfast Briefings Webinars
elearning
Internal or guest speakers
(Digital playground, "
Lunch & Learn)
Industry education
(e.g adschool)
Internal training
Slideshare youtube
When it comes to training…the more hands on the better
Social Feeds, Research and trend reports
FINDING INFORMATION
FINDING
PEOPLE SOCIAL "FEEDS
LIVE"EVENTS
PRESENTATIONS
EDUCATION RESEARCH
& TREND "
REPORTS
Social Feeds are the most prolific source of
information. Learning to navigate this source is a
skill that needs to be learned and refined over
time.
“
“
The internet has just killed stories.
If anything is worth talking about, its all over facebook so
whats the point of talking about it anymore
Sophie Williams
Sources of social feeds FINDING INFORMATION
FINDING
PEOPLE SOCIAL "FEEDS
LVE"EVENTS
PRESENTATIONS
EDUCATION RESEARCH
& TREND "
REPORTS
News feeds
Google" alerts
twitter Facebook
blogs
The first challenge is in collecting interesting feeds
“
“
You can no longer be good at just one thing, or two. It is
a 10-thing world now (and maybe a 20-thing world
soon).
Digital Marke6ng and Analy6cs Blog The 2015 Digital Marke2ng Rule Book. Change or Perish. Avinash Kaushik
There are a variety of tools available to manage your feeds. • Some aggregate all information into one place (e.g. Feedly) • Others focus on visual assets better than others • Some are very focused on a particular channel (e.g. tweetdeck)
Key things to look at: • Native to the device you are using • Ability to organise information into group/types • Tools to help you discover feeds of interest • Different ways of viewing content (streams, articles, headlines
etc.)
Tools FINDING INFORMATION
TOOLS FOR AGGREGATING CONTENT
FEEDLY
PULSE
TUMBLR
SPECIFIC SITES/PUBLISHERS
Facebook paper
Specific/interesting information feeds
LinkedIn Connection
feeds
Special "interest "groups
SLIDESHARE
ZITE
TWEETDECK
THE TRICK TO KEEPING UP ..
Make it part of your daily routine
Remember .. not everything you hear is true, relevant, interesting"…"but it should be thought provoking"
If its not, kill it"
FIND
FILTER
SHARE
FILTERING INFORMATION
There is so much information its like a fire hose
“
“
You wouldn't try and drink all the water in a stream, and you'll never read the whole internet, so don't try, find sources you feel are credible and address your needs for now, then move on when you've had your fill.
Tim Beveridge
Its easy to waste time following rabbit holes
Set a time limit for yourself
Be clear about your objectives
SET YOUR OBJECTIVES
What are you trying to achieve: • Stay current in general • Monitor a particular specialist area / industry • Come up with cool links to share with .. (friends, coworkers,
clients) • Research / learn more about a particular topic • Monitor conversation (about yourself, your clients) • Understand what is driving consumer participation (memes) • Generate inspiration (creative, technical, innovation)
• WHAT ELSE? …..
Don’t be greedy
When you add something new, see if you can get rid of something you don’t use
Logical Groups of content make it easier to scan
FINDING
PEOPLE SOCIAL "FEEDS
LVE"EVENTS
PRESENTATIONS
EDUCATION RESEARCH
& TREND "
REPORTS
News Blogs (e.g. mumbrella) “Rock Star” feeds
(e.g. Jeremiah Owyang)
High Profile Digital blogs
(e.g. mashable)
Inspiration blogs
Specialist feeds (e.g. SEOMoz, Mobile world)
Vendor Blogs (e.g. Facebook)
Industry Vertical feeds (e.g. financial
services)
ORGANISING INFORMATION"
Scan the crowd and spot the trends
Contextualise by time an place
Feedly provides some good tools to scan
BREAK DOWN CONTENT BY TYPE
The length and depth of content reflects how much time will be required to digest it
• Short (300~700 words) & sharp factual news with very short update/checking lifecycle (24 hours or less)
• Lengthier analysis, whitepapers & other feature articles (typically > 1,500 words) with a longer lifecycle (typically weekly, monthly or longer)
• Fundamental knowledge (all sorts of format and lengths depending on the subject)
Giovanni Di Noto
RESPOND TO NEW TOPICS THIS UNEARTHS
Leverage mainstream keyword driven research to explore topics you have not previously encountered or totally new fields of interest
• Search engines, • Wikipedia • Knowledge bases (paid research & free) • Conventional, online or not educational courses
“
“
time-manage and plan knowledge acquisition accordingly
Giovanni Di Noto
Decide to either ditch or read"
Save the good stuff you cant read now for later
Pocket is the most popular tool for saving information
Ditch the rest
Proactively Block/report SPAM
For any repeat offenders: Delete, Unsubscribe, Unfriend, Unfollow,
FIND
FILTER
SHARE
SHARING INFORMATION
“
“
Knowledge is a process of piling up facts; wisdom lies in their simplification
Martin Henry Fischer
ESTABLISHING LIFE STREAMS
Creating multiple streams of you
Be remarkable "do something worthy of a remark
Expose your Genius
Be Yourself: "Let your personality shine through
Opportunities to SHARE information
SHARING
MICRO"BLOGGING BLOGGING
PRESENTING
COMMENTING ACADEMIA/ RESEARCH
PAPERS
DISCUSSING
Opportunities to SHARE information
SHARING
MICRO"BLOGGING BLOGGING
PRESENTING
COMMENTING ACADEMIA/ RESEARCH
PAPERS
DISCUSSING
• When publishing to social media its important to establish some sort of purpose, voice, routine
DEFINE YOUR SOCIAL STREAMS
Be Social: Effectively
manage your “social systems”
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Percent of adults participating in at
least one of the activities at least
monthly
26%
35%
45%
63%
24%
16%
35%
43%
63%
75%
12%
21%
Percent of 18-28YOs participating in at least one of the activities at least monthly
Source: the November 14, 2008, “Australian Social Technographics® Revealed” report
NOT EVERYONE PRESENTS IN THE SAME WAY ONLINE
BUILDING A REPUTATION
If you are going to do it, please …Be Interesting … "
“
“
I’m very selective … if I find I'm not reading them soon enough then I'll unsubcribe from them.
David Bell
Don’t talk just for the sake of saying something
Managing "Personal vs Public information
SOCIAL MEDIA OVERLAP
Many organisations
will have social media policies which define
how this overlap should work
SOCIAL MEDIA LISTENING AND CONTENT GENERTION PROCESS
Comment Tracking
In case we need to
Posi2oning
Statements
Content ideas • -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ • -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ • -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ • -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
My digital purpose
Tag Schema
Target Memes
Saved using
Generates
determines
drives
Drives
Content briefs
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
drives
Posts/content -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
Inspire
Comments
Which requires
approval
Make Comments
“ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “
requires
REPLY
“ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “
drives
triggers which drives
traffic to
Feeds
No2fy subscriber
s
Track Buzz
Might require
REPLY
“ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “
And maybe
then
SOCIAL MEDIA
PERSONALITY CONTENT
MONITORING
CONTENT GENERATION "AND MANAGEMENT
subscriber info
informs
Subscrip2ons
Contacts
Adds to
MICRO BLOGGING - TYPES
A status updater Once or twice a day, Anything interesting
Linked to other status updates (twitter, friendfeed etc.)
Direct communicator DM’s and @replies in their tweet stream, Mostly used for banter about topics and occasionally arrangements
DM now a legitimate alternative to email
Spruker: Twitter for self promotion (usually consulting services)
Tweets about Ranking, Follower counts, PR…
Poster: Known for interesting and prolific news feeds (e.g. Scobeliser, Oywang)
Conference attendee/journalist: Something to say/report on key facts
Link provider Tiny URL links to cool sites/posts/newsfeeds (Ian Lyons …)
Content Creator Posts, Content (Youtube, Photos, blog posts, slideshows)
Opportunities to SHARE information
SHARING
MICRO"BLOGGING BLOGGING
PRESENTING
COMMENTING ACADEMIA/ RESEARCH
PAPERS
DISCUSSING
• Presentations, formal and informal provide a great way to share information
“
“
Invitations to speak at conferences force me to dig a bit deeper
Tim Buesing
Presentations enable you to focus on a purpose
Its easier to let your passion and personality shine through
Slideshare is a great tool to share presentation content
CONCLUSION
THE SOCIAL INFORMATION MODEL
FIND
PEOPLE SOCIAL "FEEDS
LVE"EVENTS EDUCATION
RESEARCH& TREND REPORTS
FILTER
SHARE
PEOPLE SOCIAL "FEEDS
LVE"EVENTS
EDUCATION RESEARCH& TREND REPORTS
RESULTS OF MY INFORMAL SURVEY
My informal survey (30 responses)
• On average, most respondents said they spent roughly 30 mins to 1 hour per day finding information
• When asked how much was useful/applicable, results were HIGHLY VARIABLE (no two answers the same) however: – Most respondents felt that only 20% or less of what they read
daily is immediately useful
However
– The vast majority felt that over 50% of what they read would be useful “at some point”
CONCLUSION
" Figure out why you are bothering " Develop a system. " Commit regular time to it " Be ruthless when necessary " Leverage whatever you can " Stay passionate about digital and you will reap the rewards
Staying current in the digital age is NOT OPTIONAL:
REMEMBER, IF YOU MISS SOMETHING ….
….. EVERYTHING PASSES
…..EVERYTHING PASSES
RIP FLAPPY BIRD
… AND A SPECIAL THANKS TO SOPHIE WILLIAMS FOR:"
Drawing upon her encyclopedic knowledge of every cartoon episode aired in the last 18 years to find the most relevant scenes to illustrate my points and entertain you if the content was otherwise
boring
